日本手机内容产业研究

发布时间：2018-05-20 03:06

本文选题：手机内容产业 + 产业链　；参考：《武汉理工大学》2010年硕士论文

【摘要】：手机从最早只作为通讯工具使用到如今成为一种新型媒体,接打电话已经成为手机的基本功能,随着互联网的发展与信息技术的提高,通信运营商与互联网进行合作,人们通过手机可以进行网上阅读和下载,丰富且稀缺的内容能够吸引互用进行浏览和下载,众多内容提供商和服务商抓住商机相互之间形成激烈的竞争,内容产业应运而生,并形成了完整的产业链和商业模式。日本是手机媒体发展最快且规模最大的国家,i-mode模式是日本所独有的一种模式,其发展经验被世界各国所借鉴。日本手机媒体发展之所以取得成功,先进的技术是关键,另一个优势就是日本强大的内容产业。动漫业、游戏产业、小说产业世界闻名,这些内容产业随着互联网的发展逐渐将手机作为其重要平台,对传统的内容产业进行优化升级,符合手机媒体发展的要求,手机用户可以任意下载自己喜欢的动漫和游戏。完成的内容产业链作为保证之外,日本内容网站与手机媒体的联合是其特色,众多网站成为内容提供商,内容不断更新和丰富。研究日本手机内容产业的成功对我国是有借鉴意义的,虽然国情不同,但是类似网站与手机媒体联合这样好的做法对我国手机内容产业的发展起到帮助作用。论文主要由五部分组成：第一部分为绪论,主要包括对日本手机内容产业研究成果的整合,介绍了选题背景和研究意义,总结了日本手机内容产业的研究现状及特点,并对本课题主要涉及的理论依据进行概述,提出论文创新点。第二部分,主要是对内容产业和手机媒体的发展进行概述,论述了内容产业的规模论,并以手机游戏、手机小说、手机报纸等为例对手机内容服务进行了阐述,对日本手机内容服务的项目进行归纳。第三部分,作为论文的主体部分对日本手机内容产业链进行讨论,并有针对性的从上、中、下游产业链找出日本手机内容的独特之处。此外,从广告模式、阅读模式、增值服务模式三反面对手机内容盈利模式进行简析,找出其盈利的主.要手段和方式。第四部分为论文的特色创新部分,从以《读卖新闻》为例的门户网站和以动漫为例的专业内容网站两方面来剖析内容网站与手机媒体联合的特色之处。第五部分,通过前四部分的研究找出日本手机内容产业取得成功的经验之处,并对中国手机内容产业目前发展提供几点建议和思考。
[Abstract]:Mobile phone has been used only as a communication tool from the first time to become a new type of media. Telephone call has become the basic function of mobile phones. With the development of the Internet and the improvement of information technology, communication operators cooperate with the Internet. People can read and download online through mobile phone, rich and scarce content can attract users to browse and download, many content providers and service providers seize the opportunity to form a fierce competition between each other, the content industry emerged as the times require. And formed a complete industrial chain and business model. Japan is the fastest growing mobile media and the largest scale of the country's i-mode is a unique mode of Japan, its development experience has been used for reference by countries around the world. Advanced technology is the key to the success of mobile media development in Japan. Another advantage is Japan's strong content industry. The mobile industry, the game industry, and the novel industry are world famous. With the development of the Internet, these content industries gradually regard mobile phones as their important platform, optimize and upgrade the traditional content industry, and meet the requirements of the development of mobile media. Mobile phone users can freely download their favorite animation and games. As the guarantee of the finished content industry chain, the combination of Japanese content website and mobile media is its characteristic. Many websites become content providers, and the content is constantly updated and enriched. It is significant to study the success of mobile phone content industry in Japan. Although the national conditions are different, such good practices as the combination of websites and mobile media can help the development of mobile phone content industry in China. The thesis consists of five parts: The first part is the introduction, which mainly includes the integration of the research results of the mobile phone content industry in Japan, introduces the background and significance of the topic, summarizes the research status and characteristics of the mobile phone content industry in Japan. The main theoretical basis of this subject is summarized, and the innovation of the paper is put forward. The second part mainly summarizes the development of the content industry and mobile media, discusses the theory of the scale of the content industry, and takes mobile phone games, mobile phone novels, mobile phone newspapers as an example to elaborate the mobile phone content service. Japanese mobile phone content service projects are summarized. The third part, as the main part of the paper, discusses the Japanese mobile phone content industry chain, and finds out the unique features of the Japanese mobile phone content chain from the upper, middle and downstream industry chain. In addition, from the advertising mode, reading mode, value-added service mode to face the mobile phone content profit model analysis, to find out its main profit. Means and methods are required. The fourth part is the characteristic innovation part of the thesis, from the portal website of Yomiuri News as an example and the professional content website of animation as an example to analyze the features of the combination of content website and mobile media. The fifth part, through the research of the first four parts, finds out the successful experience of the mobile phone content industry in Japan, and provides some suggestions and thoughts on the development of the mobile phone content industry in China.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G206-F

【相似文献】