我国动漫产业发展中的政府作用研究

发布时间：2018-05-20 03:22

本文选题：政府作用 + 动漫产业　；参考：《南京航空航天大学》2012年硕士论文

【摘要】：现今的动漫产业发展已经成为全球的一个新经济增长点，被誉为“二十一世纪知识经济的核心产业”。其衍生产品领域广、需求大，与人们的日常生活和休闲娱乐密切相关。在很多国家，动漫产业已经成为该国的支柱产业。该产业如此巨大的发展空间及潜力，引起了各国政府的高度重视。但是，如何能有效地引导动漫产业，如何能有效地推进它的发展，成为各国关心的重要问题。在解决这一问题的进程中，政府作用显得尤为重要。政府从多方面有效的引导和推动，是动漫产业健康、有序成长的关键。因此，，本文对我国动漫产发展中的政府作用进行研究，不仅是深化国内对动漫产业发展中的政府作用研究，更是为探索我国动漫产业的发展提供思路，具有很大的现实意义。本文以政府作用外部理论、政府保护幼稚产业理论、政府作用与市场失灵理论作为研究的理论支撑，在阅读了大量国内外相关文献的基础上，结合实际案例，初步提炼出政府作用动漫产业发展的31个影响因素指标。通过问卷的设计和调查，利用SPASS17.0对回收问卷的数据进行处理，得出最后政府作用的六个影响因子，分别是金融财税调节、信息技术供给、法律制度规制、技术创新激励、中介机构培养和产业氛围建设。并在此基础上，结合动漫产业发展的市场结构、市场行为和市场绩效，对政府作用与动漫产业发展的绩效进行研究。通过构建政府作用与动漫产业发展绩效的结构方程模型，并采用Amos7.0对模型进行验证和分析，得出政府作用与动漫产业发展的之间的内在关系。最后，分别从以上实证得出的六个政府作用方面提出推进我国动漫产业发展的对策和建议，探索建立政府管理动漫产业的方法，以提高政府管理的效率，激励动漫产业的发展，为我国动漫产业的政府体制改革提供新思路。
[Abstract]:Nowadays, the development of animation industry has become a new economic growth point in the world, known as "the core industry of knowledge economy in the 21 century". Its derivative product domain is wide, the demand is big, and people's daily life and leisure entertainment are closely related. In many countries, the animation industry has become the pillar industry of the country. The huge development space and potential of the industry has attracted great attention of the governments of various countries. However, how to effectively guide the animation industry, how to effectively promote its development has become an important issue concerned by all countries. In the process of solving this problem, the role of government is particularly important. The government from many aspects effective guidance and promotion, is the animation industry healthy, orderly growth key. Therefore, the research on the role of government in the development of animation industry in China is not only to deepen the research on the role of government in the development of animation industry in China, but also to provide ideas for exploring the development of animation industry in China, which is of great practical significance. Based on the external theory of government role, the theory of government protection of childish industry, the theory of government role and market failure as theoretical support, based on the reading of a large number of domestic and foreign relevant literature, combined with practical cases, Preliminary extraction of the government action animation industry development of 31 impact factors. Through the design and investigation of the questionnaire, using SPASS17.0 to deal with the data collected from the questionnaire, six influencing factors of the final role of the government are obtained, which are financial regulation, information technology supply, legal system regulation, technological innovation incentive. The cultivation of intermediary organizations and the construction of industrial atmosphere. On this basis, combined with the development of animation industry market structure, market behavior and market performance, the role of the government and the performance of the development of animation industry are studied. By constructing the structural equation model of the government role and the development performance of the animation industry, and using Amos7.0 to verify and analyze the model, the internal relationship between the government role and the development of the animation industry is obtained. Finally, from the above empirical six aspects of the role of the government proposed to promote the development of animation industry in China, explore the establishment of government management of animation industry, in order to improve the efficiency of government management, stimulate the development of animation industry, For China's animation industry to provide new ideas for the reform of the government system.
【学位授予单位】：南京航空航天大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D630;F224;G124

【参考文献】