早教动画《熊猫鲍勃》的创作研究与思考

发布时间：2018-05-20 19:42

本文选题：动漫产业 + 早教动画　；参考：《河北师范大学》2011年硕士论文

【摘要】：二十一世纪是数字内容产业迅速崛起的时期,动漫产业作为其中重要组成部分,已经成为该时代的朝阳产业、新兴产业,这个产业具有广大的消费群体,庞大的市场需求,动漫作品生命运转周期长等特点。近些年来,美国、日本、韩国的动漫产品已经创造了可观的经济效益,并在世界动漫市场已呈现三强鼎立之势,凡是文化产业发展的国家和强大的国家,也一定拥有高度发达的动漫产业。然而我国在这个领域还很落后,尤其是早教幼教动画领域。随着2005年开始,国家出台政策由国家广电总局牵头开始大力扶持国产动漫产业,国家提出“力争用5至10年时间,使我国跻身世界动漫大国和强国行列”。因此从产业链各环节入手寻找我国动漫产业竞争力,提升的潜在机会,并有针对性的采取措施成为商家的必争之地。动漫产业作为文化产业的重要组成部分,其发展潜力巨大。我国动漫产业曾经有过闪光的历史,孙悟空、铁扇公主、三个和尚、过猴山、小蝌蚪找妈妈等形象家喻户晓,但由于没有完整的产业链运行模式,同时没有将动漫产业作为产业化模式来发展,动漫产业曾一度衰落,导致长久以来,我国的动漫市场一直为国外作品所占据。依据资料统计,在我国青少年中最喜爱的动漫作品,日本的动漫占60%,欧美的动漫占29%,而我国的原创动漫,包括港澳台地区创作的动漫只缺只占11%,早教动画作品可以算是微乎其微,成功作品也就更是少之甚少。在全世界范围内,相对比较成功的早教作品有世界上最著名的图画书作家之一的荷兰画家迪克-布鲁纳创作的经典儿童插画作品《米菲兔》和系列二维三维动画作品、英国广播公司BBC公司的《天线宝宝》,还有该公司近期推出的《花园宝宝》,都是相对非常成功的早教作品。从2008年初开始,这个项目便从整个市场的需求和欠缺的定位进行分析和调查,依照要改变中国的孩子们的意识,就要从娃娃抓起的原则,假如要改变成长起来的新的一代,已经在美、日、韩的动画作品下成长起来的,要改变他们的审美意识,难度可想而知,因此要改变我国动漫在人们心中的地位,就要从基础做起,而且早教动漫市场在我国一度曾被人忽视,没有人将其作为产业来发展,简单的认为婴儿和孩童不懂事,看不明白动漫作品,没什么可以开发的前景前途,殊不知这种认识是完全错误的。并且该领域的商机还有着非常大的开发前景和未来。本文以作者本人在开发和制作早教动画《熊猫鲍勃》为研究对象,分析了早教动漫产业的开发和研究的过程,并在此基础上如何将产业链进行整合,并提出了最适合我国本土的动漫产业发展的对策。全文共分成五个部分: 引言介绍了国内动漫产业的概念、研究意义、研究背景和研究方法。第一部分:动漫产业的定义、研究方法和研究背景。第二部分:当今世界动漫产业和我国动漫产业现状。第三部分:开发和创作早教动画《熊猫鲍勃》中的创意定位。第四部分:早教动画《熊猫鲍勃》的创作思路和运行模式。第五部分:发展国产动漫的可行性方法。
[Abstract]:The 21st century is the period of the rapid rise of the digital content industry , and the animation industry has become the important part of the era . The animation industry in the United States , Japan and South Korea has created considerable economic benefits . In recent years , the animation products of the United States , Japan and South Korea have already created considerable economic benefits .

As an important part of cultural industry , animation industry has great potential for development . China ' s animation industry has had a flash history , Sun Wukong , Iron Fan Princess , three monks , Monkey Mountain , Tadpole find mother and other image household names , but because there is no complete industrial chain operation mode , but not the animation industry as the industrialization mode , the animation industry has declined once , resulting in the long time , China ' s animation market has been occupied by foreign works .

According to the data statistics , in our youth the most popular animation works , Japan ' s animation accounts for 60 % , European and American animation accounts for 29 % , while our country ' s original animation , including the Hong Kong and Macao Taiwan region ' s animation only lacks only 11 % , the early education animation works can be very little . In the world wide , the relatively successful early education works have the world ' s most famous picture book author of the world ' s most famous picture book author of the world ' s most famous picture book author of the world ' s most famous picture book author , the British Broadcasting Corporation BBC Company ' s Tianlin baby girl , also the company recently introduced the baby garden baby girl , is a relatively very successful early education work .

From the beginning of 2008 , this project has been analyzed and investigated from the demand and shortage of the whole market . In order to change the consciousness of the children in China , it is necessary to change their aesthetic consciousness . If we want to change their aesthetic consciousness , it is necessary to change their aesthetic consciousness .

This paper analyses the development and research process of early education animation industry , and puts forward some countermeasures for the development of animation industry in China .

The full text is divided into five parts :

Introduction introduces the concept , research significance , research background and research method of domestic animation industry .

Part I : Definition , research method and research background of animation industry .

The second part : the animation industry in the world today and the present situation of animation industry in China .

The third part : Develop and create the creative positioning of the early - education cartoon panda bob bob .

The fourth part : The idea and the mode of operation of the early - education cartoon panda bob bob .

Part V : The feasibility of developing domestic animation .
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J954

【参考文献】