动漫产业竞争力国际比较研究

发布时间：2018-05-25 18:19

本文选题：动漫 + 动漫产业　；参考：《东华大学》2012年硕士论文

【摘要】：近年来,动漫产业发展势头迅猛,前景诱人。在很多国家如美国、英国、日本、韩国,动漫产业已经成为主要的经济产业。动漫产业已经从一个鲜为人知的动画产品成为新经济形式下家喻户晓的大众娱乐,在整个国民经济的发展中发挥着举足轻重的作用。目前学术界对动漫的研究存在很多不足。国际上对动漫产品的研究,多为细节性研究。国内对动漫产品的研究多侧重于单个国家或者单个产品以及历史过程分析以定性为主,定量研究较缺乏。基于以上情形,本文有自己提出了自己独到的研究方法和创新点。本文对所研究的动漫企业按照地区分类比较。分析了美国、加拿大等国在动漫产业发展上的不同形式；借鉴了一般文化产业竞争力模型对动漫产业进行了指标统计分析；通过大量的实证分析,通过AWN获取了4292个全球动漫企业的方式,对动漫全球竞争力进行评估。本文结构安排为首先讨论了创新技术和动漫产业的影响关系；然后从定性的角度说明国际上个别国家动漫产业的发展优势和劣势；接着全球范围内分析动漫企业的企业特点,技术特点,产品特点；其次从各个地区的动漫产业为出发点分析了各地区动漫产业分布情况,国际间出口和关联情况等；再其次,从产业总体角度评估了动漫产业竞争力；最后,将动漫产业国际市场理论和实证分析延伸到我国动漫产业的发展上来。本文采用一定的分析方法。归纳法和演绎法相结合,历时分析和共时分析相结合,比较研究的方法以及实证研究的方法,对动漫产业全球竞争力分析结果如下：一、美国的动漫产业以龙头产业为主,日本的动漫产业以原创动漫卡通书籍等为主,韩国的动漫以政府扶持为推进的动力。二、在本文研究的动漫企业中,以动漫制作为主要公司占绝大多数比例；动漫使用技术逐步由2D电脑技术转变为3D合成技术。三、美国的洛杉矶地区的动漫生产网络核心在洛杉矶当地；纽约的动漫企业客户群在非纽约的其他美国地区,并向全球扩展；旧金山的动漫企业大多数客户在全球各个地区。加拿大的动漫企业和美国类似。欧洲市场当地化最多的为伦敦,比例为64%,然后是斯德哥尔摩(61.7%)。亚洲首尔的动漫企业主要是以当地销售为主。四、在动漫产业竞争力的指标体系中,美国最强,日本、韩国其次,中国最差。五、中国虽然动漫产业发展迅速,但仍然存在很多问题。针对这些问题,需要加大资金投入力度,加强国际合作,加强立法和对动漫产业文化的保护力度。
[Abstract]:In recent years, animation industry rapid development momentum, attractive prospects. In many countries such as the United States, Britain, Japan, South Korea, animation industry has become a major economic industry. Animation industry has changed from a little-known animation product into a household name of mass entertainment under the new economic form, which plays an important role in the development of the whole national economy. At present, there are many deficiencies in the research of animation in academia. International research on animation products, mostly for the details of research. Domestic research on animation products focuses on a single country or a single product as well as historical process analysis mainly qualitative quantitative research is lacking. Based on the above situation, this paper has put forward its own unique research methods and innovative points. This article studies the animation business according to the regional classification comparison. This paper analyzes the different forms of animation industry development in the United States, Canada and other countries; draws lessons from the general cultural industry competitiveness model to analyze the indicators of animation industry; through a large number of empirical analysis, Through AWN access to 4292 global animation companies in the way, to assess the global competitiveness of animation. The structure of this paper is to first discuss the impact of innovative technology and animation industry; then from a qualitative point of view to explain the strengths and weaknesses of the development of the animation industry in individual countries; and then to analyze the corporate characteristics of animation companies around the world. Secondly, this paper analyzes the distribution of animation industry, international export and related situation, and evaluates the competitiveness of animation industry from the perspective of the industry as a whole. Finally, the international market theory and empirical analysis of animation industry is extended to the development of China's animation industry. A certain analytical method is used in this paper. Inductive method and deductive method, diachronic analysis and synchronic analysis, comparative research methods and empirical research methods, the results of global competitiveness analysis of animation industry are as follows: First, the animation industry in the United States to the leading industry, the animation industry in Japan to the original animation and cartoon books, animation in South Korea to promote the momentum of government support. Second, in the animation companies studied in this paper, animation production as the main company accounts for the vast majority of the proportion; animation technology gradually changed from 2D computer technology to 3D synthesis technology. Third, the Los Angeles area's animation production network is at the heart of Los Angeles; New York's animation business customer base is in other parts of the United States that are not New York and expanding globally; and San Francisco's animation business has most of its customers in all parts of the world. Canada's animation business and the United States similar. London was the most localized market in Europe, with a ratio of 64, followed by Stockholm's 61.7. Asian Seoul's animation business is mainly to local sales. Fourth, in the animation industry competitiveness index system, the United States is the strongest, Japan, South Korea, China is the worst. Fifth, China although the rapid development of animation industry, but there are still many problems. To solve these problems, we need to increase investment, strengthen international cooperation, strengthen legislation and the protection of animation industry culture.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F752.6;G124

【参考文献】