机遇与困境：中国独立动画人生态与作品新型推广方式探析

发布时间：2018-05-29 22:27

本文选题：独立动画人 + 生存状态　；参考：《复旦大学》2012年硕士论文

【摘要】：2008年至今,中国的互联网上逐渐涌现一批优秀的原创独立动画作品,风格独特,构思精妙,想象丰富,作者活跃的创作力、潜在的获奖实力获得众多网友的追捧以及媒体的热议,点击率达到数十万甚至上百万,彰显着独立动画正从曾经边缘化、小众化的个人创作,因互联网的发展,日趋绽放勃勃生机,一些作者在公众中,已然逐渐具有知名度和影响力。独立动画作为动画产业中不可或缺的一个有机组成部分,是中国独立视觉影像制作人深刻思考和辛勤创作的成果,他们对于内容和技法创新的探索,一直是内容产业创意创新的源泉。然而事实上,独立动画作者群体目前仍然处在我国动漫产业的边缘,在商业动画侵袭的中国动漫产业之中,大部分原创独立动画作者的生存与创作究竟是怎样的状态,在学界与业界的研究中仍属空白,非常值得探寻。因此,本文将研究视点投向了中国独立动画人这一小众并分散的群体,并聚焦他们与网络播出平台之间的联结,以及双方对于作品推广模式的新的尝试。文章开篇将对于独立动画和生存状态进行定义,介绍国内外独立动画的发展历程与现状,剖析独立动画与商业动画交融发展的趋势。第二部分通过问卷调查访谈,探索独立动画作者的人口统计学特征、生存状态以及创作状态,并于第三部分挖掘独立动画作者的作品与网络等新媒体传播平台的互动,以探索互联网视频发布平台对于作者提供的机遇与挑战、对于动画作者生存条件和创作状态的改变,总结独立动画作品进一步开发推广的新模式,而这些都直接关系着独立动画群体作为小众、实验性的艺术创新人群,能否在新媒体蓬勃发展的当下,长久可持续地发展与创作。其中,土豆网主办的“十豆映像节”,是国内网络原创影展的代表,本文希冀通过描述独立动画作者,挖掘原创作品与以土豆网为代表的新媒体传播平台运作结合的渠道,探明网络播放平台作为独立动画推广发布的中心点,在连结动画创作者、后续的作品开发,以及作者培养中的作用,并试图为国产动画的发展建言献策,建言保护独立动画作者的生存渠道和发声渠道,加强对独立动画作者及其作品的扶持,创造良好的政策环境,挖掘培育人才,保护版权,为我国国产动画内容、技法的丰富,可持续发展与创新提供不竭动力。
[Abstract]:Since 2008, a number of outstanding original and independent animation works have emerged on the Internet in China, with unique style, ingenious conception, rich imagination and active creative power of the author. The potential award winning strength has been sought after by many netizens as well as by the media. The click rate has reached hundreds of thousands or even more than one million, demonstrating the fact that independent animation is moving from a once marginalized, minority individual creation due to the development of the Internet. Growing vitality, some authors in the public, has gradually become well-known and influential. As an integral part of the animation industry, independent animation is the result of deep thinking and hard work by independent visual image producers in China. Content industry has been the source of creative innovation. However, in fact, the group of independent animators is still on the edge of the animation industry in our country at present. In the commercial animation industry of China, the existence and creation of most of the original independent animation authors is exactly what kind of state. In the academic and industry research is still blank, very worth exploring. Therefore, this paper focuses on the Chinese independent animators, a small and scattered group, and focuses on their connection with the network broadcasting platform, as well as the new attempts of both sides on the work promotion model. At the beginning of the article, we will define the independent animation and the living state, introduce the development course and present situation of the independent animation at home and abroad, and analyze the development trend of the blend of the independent animation and the commercial animation. The second part explores the demographic characteristics, living state and creation state of independent animators through questionnaire interviews, and excavates the interaction between independent animators' works and new media communication platforms such as network in the third part. In order to explore the opportunities and challenges provided by the Internet video publishing platform for the author, to change the living conditions and creation state of animation authors, and to summarize the new model of further development and promotion of independent animation works, These are directly related to the independent animation group as a minority, experimental artistic innovation group, whether in the new media booming in the present, long-term sustainable development and creation. Among them, Tudou net hosted the "Ten Dou Mapping Festival", which is the representative of the domestic Internet original Film Festival. This paper hopes to explore the channels of combining original works with the operation of the new media communication platform represented by Tudou net by describing independent animation authors. To find out the role of the network playing platform as the central point of independent animation promotion and release, to link animation creators, to develop subsequent works, and to cultivate authors, and to provide suggestions for the development of domestic animations. Suggestions protect the survival and vocal channels of independent animation authors, strengthen the support for independent animation authors and their works, create a good policy environment, excavate and cultivate talents, protect copyright, and enrich the content and techniques of domestic animation in China. Sustainable development and innovation provide inexhaustible power.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J218.7

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