中国动漫期刊装帧设计研究

发布时间：2018-05-30 14:45

本文选题：动漫期刊 + 装帧设计　；参考：《河北大学》2013年硕士论文

【摘要】：21世纪初，中国政府对动漫产业加大了扶持力度，先后出台了一系列相关文件，对动漫产业的发展做出全面而具体的战略部署，推出了相关配套发展政策以保护和扶持国产动漫。在这样的大背景下中国的动漫期刊也迎来了发展的机遇，与此同时新媒体的出现对传统期刊产业带来了严峻挑战。动漫期刊在期刊市场中占的份额虽小但地位相对独特，在青少年读物中以自身的特点而拥有相对稳定的市场地位，将会以它的基石之能，对中国动漫产业的发展发挥出举足轻重的作用。但是中国动漫期刊在快速发展的同时也显露出很多问题，竞争激烈却同质化现象严重，，原创力不足，种类贫乏，发行量不大，期刊特色不明显，没有形成良好的品牌策略。针对这些问题本文从动漫期刊装帧设计角度出发提出了塑造期刊品牌形象、提升刊物综合竞争力的系统化设计方法，并加以分析、论证。首先对中国动漫期刊的发展历程进行了梳理，总结出中国动漫期刊发展的主要三个阶段。其次，本文就目前国内动漫类期刊装帧设计的现状和存在的问题进行了分析与总结。针对这些问题，提出了解决的方法：建构“期刊的装帧设计系统”，即将期刊的装帧设计始终以系统地、整体地眼光来看待和思考，不再只是针对单个视觉设计元素的孤立设计，而是根据不同刊物的办刊理念和内容，用系统化的设计方法为刊物中的各个视觉元素之间建立起合理、有序的视觉秩序关系，完善内容信息的再建构；并针对期刊连续出版的特点，通过时间上的延续，不断调整该装帧设计系统，从而引导阅读、提升阅读品质并塑造其品牌形象。这样一个装帧系统的设计是通过横、纵两个方向上子系统的交互建构而形成的，文中详细论述了该系统的建构层次、建构方式。除了理论上的阐述本文还以《漫友》期刊为例对“动漫期刊装帧设计系统”建构方法与过程进行了说明。最后这一方法在具体实践中的运用，将大大有益于刊物阅读品质的提升、品牌形象的塑造和综合竞争力的提高。
[Abstract]:At the beginning of the 21st century, the Chinese government increased its support for the animation industry and successively issued a series of related documents to make a comprehensive and specific strategic plan for the development of the animation industry. Launched the relevant supporting development policies to protect and support domestic animation. Under such background, the Chinese animation periodical also ushered in the development opportunity, at the same time, the appearance of the new media brought the severe challenge to the traditional periodical industry. Animation periodicals in the periodical market share of the small but relatively unique status, in the juvenile reading materials with their own characteristics and have a relatively stable market position, will be its cornerstone can, Animation industry in China to play a pivotal role in the development. But at the same time, there are many problems in the rapid development of Chinese animation periodicals. The competition is fierce, but the homogeneity is serious, the originality is insufficient, the types are poor, the circulation is not large, the periodical features are not obvious, and there is no good brand strategy. In view of these problems, this paper puts forward a systematic design method of creating periodical brand image and promoting the comprehensive competitiveness of publications from the angle of binding design of animation periodicals, and analyzes and demonstrates it. Firstly, the development process of Chinese animation periodicals is combed, and the main three stages of the development of Chinese animation periodicals are summarized. Secondly, this paper analyzes and summarizes the current situation and existing problems of binding design of domestic animation periodicals. In view of these problems, the paper puts forward some solutions: to construct "periodical binding design system", that is to say, the periodical binding design is always viewed and pondered from a systematic and holistic perspective. It is not only the isolated design of single visual design element, but also the rational and orderly visual order relationship between each visual element in the publication by systematic design method according to the concept and content of different publications. Improve the re-construction of content information, and according to the characteristics of continuous publication, through the continuation of time, constantly adjust the binding design system, so as to guide the reading, improve the quality of reading and shape its brand image. The design of such a binding system is formed by the interactive construction of subsystems in horizontal and vertical directions. In this paper, the construction level and construction mode of the system are discussed in detail. In addition to the theoretical elaboration, this paper also illustrates the construction method and process of "Comic-Con periodical binding Design system" with the example of "Manning Friends" journal. Finally, the application of this method in practice will greatly benefit the improvement of the reading quality of the journal, the shaping of the brand image and the improvement of the comprehensive competitiveness.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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