中新天津生态城动漫产业园项目可行性研究

发布时间：2018-05-31 07:58

本文选题：可行性研究 + 层次分析法　；参考：《天津大学》2010年硕士论文

【摘要】： 全国最大的动漫产业基地——国家动漫产业综合示范园2009年7月1日在天津滨海新区正式开工。该项目的开工建设,对于加快动漫产业发展,增强文化竞争力,更好地满足人民群众日益增长的精神文化需求,都具有重大的意义。动漫产业,是指以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。本文从动漫产业园项目的实际情况出发,采用理论与实践相结合的研究方法,详实地分析了动漫产业园项目的可行性问题。文中首先介绍了可行性研究的相关理论和拟建项目概况,然后结合可行性研究的方法和程序,运用现代工程学、经济学和管理科学理论从市场、技术方案,经济,社会和风险五个方面对该项目的可行性进行了论述,在项目风险评估中主要采用模糊综合分析评价法层次分析法对项目所面临的内外部风险因素进行了全方位的分析论证。通过分析论证最后得出了该项目可行的结论,并提出了建议。
[Abstract]:China's largest animation industry base-national animation industry comprehensive demonstration park July 1, 2009 in Tianjin Binhai New area officially started. The construction of the project is of great significance to accelerate the development of animation industry, strengthen the cultural competitiveness, and better meet the increasing spiritual and cultural needs of the people. Animation industry refers to "creative" as the core, animation, comic as the form of expression, including animation books, newspapers, movies, television, audio-visual products, The development, production, publication, broadcasting, performance and sale of direct animation products such as stage plays and new animation products based on modern information dissemination technology, as well as clothing and toys related to animation images, The production and management of derivative products such as video games. Based on the actual situation of the animation industry park project, this paper analyzes the feasibility of the animation industry park project in detail by using the research method of combining theory with practice. This paper first introduces the relevant theories of the feasibility study and the outline of the proposed project, then combines the methods and procedures of the feasibility study, and applies modern engineering, economics and management science theories from the market, the technical scheme, the economy, The feasibility of the project is discussed from five aspects of society and risk. In the project risk assessment, the fuzzy comprehensive analysis and evaluation method is mainly used to analyze and demonstrate the internal and external risk factors faced by the project. Finally, the feasible conclusion of the project is obtained through analysis and argumentation, and some suggestions are put forward.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F224;F719;F205

【引证文献】