动漫形象商品化法律规制研究

发布时间：2018-06-04 05:27

本文选题：动漫形象 + 商品化　；参考：《华东政法大学》2011年硕士论文

【摘要】：动漫形象以其公众影响力而为众商家所青睐,被广泛的应用于各种产品上,此即动漫形象的商品化。由此而产生的权利为动漫形象商品化权,然而该权利还仅仅存在法理上,即使在商品化权理论研究较先进之美、日国家也没有将商品化权以立法形式规定下来。缘由于该权利之客体、保护范围、性质都未成定论,因此各国在司法实践上多以知识产权法体系并辅以反不正当竞争法加以保护。然而随着商品化现象的不断扩展,商品化权研究的不断深入,现今立法范围的保护模式越来越呈现出局限性。故此,笔者以动漫形象商品化权存在之合理性为思考基点,运用比较分析的方法对动漫形象商品化现象进行研究。全文分为五个部分: 导言部分介绍了我国动漫产业发展的现状和提出我国动漫形象商品化市场发展不充分,法律规制不足等问题,确认研究动漫形象商品化权的必要性。第一章主要介绍动漫、动漫产业的概况,动漫形象的内涵定位,商品化的概念、动漫形象商品化的现象,并从经济学角度阐述动漫产业给国家经济所带来的重大影响,其主旨即在于引出动漫形象商品化法律规制之必要性及动漫形象商品化权研究之必要性。第二章从司法实践角度引用各国经典案例来比较分析各国对动漫形象商品化的立法保护模式,重点分析我国现今立法保护模式上的不足,为立法之完善提供着眼点。第三章从理论研究角度分析“商品化权”,探讨其权利内涵,重点分析其与相关知识产权的区别,从而确立商品化权独立存在的可行性,同时也明确商品化权理论存在的诸多问题,如范围不明、性质不清等。在此基础上,对动漫形象商品化权进行权利定位,确立其“新型知识产权”的性质,从而为下文之法律完善提供理论依据。第四章为立法建议,通过司法实践及理论上对动漫形象商品化权的探讨,笔者建议延缓商品化权单独立法,而以完善现今立法的形式达到保护动漫形象这一特定对象之商品化权的目的。结语部分笔者对动漫形象商品化的法律保护立法模式进行了系统的总结,认为应该遵循一个循序渐进的过程。
[Abstract]:Animation image is favored by many merchants because of its public influence, and is widely used in various products, that is, commoditization of animation image. The right arising from this is the right of commoditization of animation image, but the right has only legal theory. Even in the theory of commoditization right, Japan has not stipulated the right of commoditization in the form of legislation. As the object, scope and nature of this right have not been decided, many countries use intellectual property law system and anti-unfair competition law to protect it in judicial practice. However, with the continuous expansion of commercialization and the deepening of the research on the right of commercialization, the protection mode of the scope of legislation is becoming more and more limited. Therefore, the author uses the method of comparative analysis to study the phenomenon of animation image commercialization based on the rationality of the existence of animation image commercialization right. The full text is divided into five parts: The introduction part introduces the current situation of animation industry development in China and points out that the market development of animation image commercialization in our country is not sufficient and the legal regulation is insufficient to confirm the necessity of studying the right of commoditization of animation image. The first chapter mainly introduces the animation, the animation industry general situation, the animation image connotation localization, the commercialization concept, the animation image commercialization phenomenon, and from the economic angle elaborated the animation industry to the national economy significant influence, The purpose is to draw the necessity of legal regulation of commoditization of animation image and the necessity of research on commercialization right of animation image. The second chapter from the point of view of judicial practice to cite the classic cases of countries to compare and analyze the animation image commercialization of the legislative protection model, focusing on the shortcomings of our current legislative protection model, to provide a focus for the perfection of legislation. The third chapter analyzes the "right of commercialization" from the angle of theoretical research, discusses the connotation of the right, and analyzes the difference between the right and the relevant intellectual property, so as to establish the feasibility of the independent existence of the right of commercialization. At the same time, it is clear that there are many problems in the theory of commercialization right, such as unclear scope and unclear nature. On this basis, the right to commercialize the animation image is positioned to establish the nature of its "new intellectual property", thus providing a theoretical basis for the legal perfection below. The fourth chapter is the legislative suggestion, through the judicial practice and the theory discussion to the animation image commercialization right, the author suggests postponing the commercialization right separately legislation, The purpose of protecting the commercialization right of the specific object is to perfect the present legislation. In the conclusion part, the author summarizes the legal protection legislation model of commoditization of animation image systematically, and thinks that we should follow a gradual process.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D923.4;D922.294

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