新世纪以来国产动画电影的发展与对策研究

发布时间：2018-06-06 04:23

本文选题：国产动画电影 + 动画产业　；参考：《重庆工商大学》2012年硕士论文

【摘要】：20世纪90年代以来，随着大量美国、日本动画电影作品的引进，，国内动画电影市场被迅速占据，国产动画电影的发展陷入了低迷，在中国的银幕上能看到的动画电影几乎是好莱坞电影作品，曾经辉煌一时的国产动画电影面临着难以生存的困境，国产动画电影的发展与新中国经济的高速增长形成了鲜明的反差。21世纪以来，随着中国政府的大力扶持，国产动画电影逐渐开始复苏并展现出前所未有的活力，可以说，中国动画电影在经历了一个漫长的冬天之后，再次迎来了盼望已久的春天。本文从动画电影的概念入手，梳理了国产动画电影的发展历史，概括了新世纪以来国产动画电影的特点，从文化和经济两个层面指出当下国产动画电影的生存语境，从跨文化传播的角度解析全球化语境下发展国产动画电影的意义；从国内外动画电影比较出发，对不同的创意风格和文化表达策略进行分析，并指出国外动画电影对我国动画生产、消费文化和受众造成的影响；积极研究并探索制约国产动画电影良性发展的主体因素、内容因素和受众因素；最后落脚点是，通过完善政府政策、坚持自主原创和加快产业化进程等方面来探讨国产动画电影良性循环的路径，从而为我国动画电影事业的可持续发展尽绵薄之力，为本文之旨要。
[Abstract]:Since the 1990s, with the introduction of a large number of American and Japanese animation films, the domestic animation film market has been rapidly occupied, and the development of domestic animation films has fallen into a downturn. The animated movies that can be seen on Chinese screens are almost Hollywood films. The once glorious domestic animated films are facing a dilemma that is difficult to survive. Since the 21st century, with the vigorous support of the Chinese government, the domestic animation films have gradually begun to recover and show unprecedented vitality. After a long winter, the Chinese animation film has once again ushered in the long-awaited spring. This paper begins with the concept of animation film, combs the development history of domestic animation film, summarizes the characteristics of domestic animation film since the new century, and points out the existing context of domestic animation film from the two aspects of culture and economy. From the perspective of cross-cultural communication, this paper analyzes the significance of developing domestic animated films in the context of globalization, analyzes different creative styles and cultural expression strategies from the comparison of domestic and foreign animated films. It also points out the influence of foreign animation films on animation production, consumption culture and audience in China; actively studies and explores the main body factors, content factors and audience factors that restrict the benign development of domestic animation films; Through perfecting the government policy, insisting on the independent originality and speeding up the process of industrialization, this paper probes into the path of the benign circle of domestic animation film, so as to contribute to the sustainable development of the cause of animation film in our country, and is the aim of this paper.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954

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