从网络到一切——新媒体环境下Web动画《我叫MT》的解读

发布时间：2018-06-06 19:41

本文选题：新媒体 + 《我叫MT》　；参考：《陕西师范大学》2011年硕士论文

【摘要】：随着互联网技术的悄然兴起,以互联网和无线互联网为代表的新媒介异军突起,它们不仅继承了原有媒介的特性,将文字、图画、图像、声音等多种载体有机合成,作用于受众的视觉和听觉神经,同时也体现出信息传播速度越来越快,覆盖面越来越广,传播的形式趋于多样化的特点,新的媒体格局也由此开始形成。笔者认为,新媒体格局的形成,在某种程度上预示着一个新的媒体时代的到来。在这种新媒体环境的影响下,网络动画的创作和传播自然也显现出了与传统动画不同的特点。研究并发现这些特点,对于了解网络动画的处境和生存空间,明确网络动画与传统动画的区别,展望网络动画的发展方向具有重要意义。新媒体环境下,文艺作品的最大特点是跨媒介传播,是同一个内容,而不同形式的文艺作品通过各种媒体在同一个舞台上争芳斗艳的传播过程。网络动画依赖于网络为主要传播媒介,自然受到了新媒体环境的影响较深,在这个背景下,同一种作品以不同的传媒方式来呈现在人们面前,使人们目不暇接的享受着各种媒体带来的视觉盛宴和娱乐大餐。从网络到游戏,从网络到动画,从网络到一切。笔者认为正是网络提供了这样一个媒介环境,为游戏、动画、小说以及电影等实现了各种各样的交互方式。网络的发展,尤其是新媒体环境的形成,为网络动画提供了必要的技术支持,为网络动画营造了相应的文化背景,同时也改变了动画的交互方式。本文试图以新媒体环境为背景,重点对网络动画《我叫MT》进行分析,试图找出网络动画在改编过程中与媒体环境的关系,总结出新媒体环境对网络动画影响的规律。通过分析新媒体环境中折射和反应出来的次文化背景,产业化交互现状以此来展望Web动画发展现状与前景,通过对比与反思预测《我教MT》能否成为一个榜样或者典型来为Web动画的发展作出贡献,同时思考网络动画发展之路的方向与规范。论文的主体分为四个部分。第一部分是绪论,首先通过百度风云榜·动漫搜索的结果来引出问题,通过分析网络动画的新媒体环境,明确文章的研究背景；同时对文章整体的研究思路加以说明和介绍,具体介绍选取的研究方式和选取案例的详细情况。第二部分是通过对相关概念的基本阐释,包括新媒体的概念、Web动画的概念、ACG时代与次文化以及Web动画《我叫MT》的基本情况,包括创作背景,故事情节,主要角色人物等。在阐释的过程中主要分析新媒体与Web动画,新媒体与次文化,Web动画与次文化之间的关系,并结合《我叫MT》的实例,得出新媒体坏境对Web动画的主要影响。笔者认为,新媒体环境对Web动画的影响主要体现在三个方面：第一、新媒体环境为网络动画提供了必要的技术支持,第二新媒体环境为网络动画营造了相应的文化背景,第三、新媒体环境改变了网络动画的交互方式。第三部分,也就是论文的第三、四章,主要进行内容分析和个案研究。在第三章中,主要借用编剧学和视听语言等影视理论,运用内容分析法对《我叫MT》进行内容分析,包括显性内容分析和隐形内容分析。第四章主要对《我叫MT》的,互动模式进行解读,包括ACG互动,EMF互动等。第四部分,是文章的第五章,主要通过分析《我叫MT》的优点和不足之处,提出一些相应的建议,通过思考网络动画发展之路的方向与规范对网络动画的未来做一些份内的展望。
[Abstract]:With the advent of Internet technology, the new media, represented by the Internet and wireless Internet, have not only inherited the characteristics of the original media, but also organically synthesize various carriers, such as words, pictures, images, and sound, and act on the audience's visual and auditory nerves, as well as the faster and faster information spread. In the author's opinion, the formation of the new media pattern indicates the arrival of a new media era. Under the influence of this new media environment, the creation and dissemination of network animation naturally shows the traditional animation. The study and discovery of these characteristics are of great significance for understanding the situation and living space of network animation, identifying the difference between the network animation and the traditional animation, and looking forward to the development direction of the network animation. Under the new media environment, the greatest feature of the literary works is the transmission of the cross media, the same content, and the different forms of literature and art. The network animation depends on the network as the main media, and is deeply influenced by the new media environment. In this context, the same kind of work is presented in front of the people in different media, so that people are enjoying the various media. From the network to the game, from the network to the animation, from the network to everything, I think it is the network that provides such a media environment for games, animations, novels and films. The development of the network, especially the formation of the new media environment, provides the necessary information for the network animation. The technical support has created a corresponding cultural background for network animation, and has also changed the way of animation interaction.
This article attempts to take the new media environment as the background, focusing on the analysis of the network animation < I called MT>, trying to find out the relationship between the network animation and the media environment in the process of adaptation, and summarize the rules of the influence of the new media environment on the network animation. Through the analysis of the subcultural background of the refraction and reverse in the new media environment, the status of the industrialization interaction. This is to look into the current situation and Prospect of Web animation. Through comparison and reflection, I can predict whether I can teach MT> to become an example or a typical example to contribute to the development of Web animation. At the same time, we think about the direction and specification of the road of the development of the network animation.
The main body of the thesis is divided into four parts.
The first part is the introduction, first through the Baidu wind and cloud search results to lead to the problem, through the analysis of the new media environment of the network animation, clear the research background of the article; at the same time, the whole research ideas of the article are explained and introduced, and the detailed description of the selected research methods and the details of the selection of cases.
The second part is the basic interpretation of the related concepts, including the concept of new media, the concept of Web animation, the ACG era and subculture and the Web animation "I called the basic situation of MT>, including the creation background, the story plot, the main characters and so on. In the process of interpretation, the new media and Web animation, the new media and subculture, Web animation are analyzed." The relationship with subculture, combined with the example I called MT>, draws the main influence of the new media bad environment on the Web animation. The author believes that the influence of the new media environment on the Web animation is mainly embodied in three aspects: first, the new media environment provides the necessary technical support for the network animation, and the second new media environment is created for the network animation. The corresponding cultural background, third, the new media environment has changed the way of network animation interaction.
The third part, namely the third, fourth chapter of the paper, mainly carries on the content analysis and the case study. In the third chapter, mainly uses the screenplay theory and the audiovisual language and so on film and television theory, uses the content analysis method to "I called MT> to carry on the content analysis, including the explicit content analysis and the stealth internal capacity analysis. The fourth chapter is mainly to my call MT>, interactive mode." Line reading, including ACG interaction, EMF interaction, and so on.
The fourth part, the fifth chapter of the article, mainly through the analysis of the advantages and disadvantages I called MT>, put forward some corresponding suggestions, through thinking of the direction and standard of the road of the development of network animation, the future of the network animation in some parts of the outlook.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J954

【参考文献】