动漫衍生品开发的策略研究

发布时间：2018-06-08 17:37

本文选题：动漫 + 网络　；参考：《艺术科技》2016年03期

【摘要】：中国的动漫产业有一句流传非常广泛的话:"一流的技术,2流的故事,3流的产业运营"。动漫原创企业经常强调它的艺术价值,却在转型产品和生产和销售系统的能力方面存在缺失,没有实现有效的资源与资本的转换,对于产业一体化进程的要求来说就更难实现了。从动漫产业的特点,它属于文化内容产业,与一般行业相比,产品的文化内容产业是一种文化产品,具有知识密集和劳动力密集的特点。将知识产权的文化产品作为形成和发展的知识产权保护技术的核心,升值和改造构成文化产业的生命周期,有助于建立有增值潜力的独特文化产业。进入21世纪以来,动漫产业已经开始了一个新时代,电脑动画技术的使用和网络动画的崛起是最重要的特点,如三维动画技术,实现了无纸动画,显著节省动画制作成本,并能够提供更丰富的表达。中国近年来通过引进先进的动画制作软件,广泛地应用到动画教育领域,在中国制造的产业化格局上已经积累相当了丰富的经验,与此同时,中国逐渐发展期了庞大的互联网用户群体,大量的Flash在线动漫爱好者,网络动漫在中国具有很强的影响力和潜在价值,无形中产生了一个巨大的潜在市场资源和空间,为未来的产业化升级打好了重要的基础。此外,在政府的推动下把动漫产业作为产业核心的重要议题得到了广泛的支持,促进了动漫产业在全国的影响和推广。
[Abstract]:China's animation industry has a very widespread saying: "first-class technology 2-stream story of 3-stream industrial operations." The original animation business often emphasizes its artistic value, but it lacks the ability to transform its products and production and sales systems, and fails to realize the effective conversion of resources and capital. For the process of industrial integration requirements are more difficult to achieve. From the characteristics of the animation industry, it belongs to the cultural content industry. Compared with the general industry, the cultural content industry of the product is a kind of cultural product, with the characteristics of knowledge intensive and labor intensive. Taking intellectual property cultural products as the core of intellectual property protection technology, appreciation and transformation constitute the life cycle of cultural industry, which is helpful to the establishment of unique cultural industry with value-added potential. Since entering the 21st century, the animation industry has begun a new era. The use of computer animation technology and the rise of network animation are the most important features, such as three-dimensional animation technology, paperless animation, significantly reduce the cost of animation production. And can provide a richer expression. In recent years, through the introduction of advanced animation production software, China has widely applied to the field of animation education. It has accumulated considerable experience in the pattern of industrialization of manufacture in China, at the same time, China has gradually developed a large number of Internet users, a large number of online animation fans, online animation in China has a strong impact and potential value, has produced a huge potential market resources and space. For the future industrialization upgrade has laid an important foundation. In addition, under the promotion of the government, the animation industry as the core of the industry has been widely supported, promoting the impact and promotion of the animation industry in the country.
【作者单位】：民办南华工商学院;
【分类号】：G124

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