初探中国动画的复兴之路

发布时间：2018-06-12 02:00

本文选题：动画 + 本土文化　；参考：《河北师范大学》2010年硕士论文

【摘要】： 伴随着互联网技术和CG技术日新月异的发展,动漫产业的前景给每个置身其中的动漫人带来了无穷的遐想。全世界影视动画、动漫行业不断制造财富的故事,特别是欧美发达国家以及邻国韩日动画已经成为其国民经济支柱的现实,为中国动漫产业展示着绚丽的色彩。巨大的市场空间及需求、新媒体动画技术的发展,给中国动漫产业再创昔日“中国学派”的辉煌带来了一次难得的历史性机遇。然而,我国老一辈动漫工作者所取得的辉煌成绩今日不再,当前动漫产业发展的现状差强人意、令人担忧。无论从产品数量还是质量上都无法与国外动画产业强国相比。更重要的是,我们的动漫作品在外来文化的冲击下,已日渐迷失自我。其主要表现为:文化内涵缺失、文化品位不高、受众面狭窄、产品档次极低。由于缺乏了自我的文化定位,也必然被观众和市场所抛弃也成必然。一味的模仿他人的风格,追求短期的经济利益也使得我们的动画产业只能成为国际动漫产品的加工车间。大批的代加工业务使我们无力对原创作品进一步的研究和发展并丧失其创作和研发的欲望。即使有限的原创作品,在内容和品质上也无法与外来动漫作品相竞争。而这些又使国内投资人对国产原创动画作品丧失投资信心。上述表现进一步加剧了国产原创动画缺乏资金和技术支持的状况,使得整个动漫产业陷入恶性循环的境地。如何尽快走出动漫产业的现实困境、实现国产动漫艺术的腾飞,并卓立于世界动漫之林,乃成为所有动漫人颇具挑战意义的课题。显然,中国动画不仅要学习先进的现代技术及市场化运作,更要在思想上赋予其中国文化的精髓,二者融合,走出一条中国特色的动漫产业发展道路。历史上优秀的国产动画如万氏兄弟以及上海美术电影制片厂等的成功给予了直接的本土借鉴,国际动漫如美国、日本等国家对于中国元素的有机借用也提供了间接的异地经验。揭示历史上国产动漫的优秀传统和良性资源,结合国际动漫的市场背景和艺术构成,本文意在以本土文化为基石,进一步唤醒并探讨国产动漫所需要的文化内涵,提升其艺术品质,并适时地与现代科技相结合,从品质和语言两方面创造出具有中国元素的原创动画作品,为中国动漫的真正飞跃提供理论支撑。
[Abstract]:With the rapid development of Internet technology and CG technology, the prospect of animation industry brings endless reverie to everyone in it. The world movie and television animation, animation industry constantly create wealth story, especially Europe and the United States developed countries and neighboring countries South Korea and Japan animation has become the reality of its national economic pillar, for China's animation industry shows brilliant colors. The huge market space and demand, the development of the new media animation technology, has brought a rare historical opportunity for the Chinese animation industry to create the glory of the former "Chinese school" again. However, the brilliant achievements of the older generation of animation workers are no longer available today, and the current situation of animation industry development is unsatisfactory, worrying. No matter from the quantity or quality of products can not be compared with the foreign animation industry power. More importantly, our animation works in the impact of foreign culture, has become increasingly lost self. Its main performance is: the cultural connotation is missing, the cultural grade is not high, by the masses narrow, the product grade is extremely low. Due to the lack of self-cultural positioning, must be abandoned by the audience and the market is inevitable. Blindly imitating the style of others, the pursuit of short-term economic benefits also makes our animation industry can only become the processing workshop of international animation products. A large number of generation processing business make us unable to further research and development of original works and lose their creative and R & D desire. Even a limited number of original works, in content and quality can not compete with foreign animation works. And these also make domestic investor lose investment confidence to domestic original animation work. The above performance further exacerbates the lack of funds and technical support for domestic original animation, which makes the whole animation industry fall into a vicious circle. How to get out of the real dilemma of the animation industry as soon as possible and realize the rapid development of domestic animation art, And stand in the world animation forest, is becoming a challenging subject for all anime people. Obviously, Chinese animation should not only learn advanced modern technology and market-oriented operation, but also endow it with the essence of Chinese culture ideologically. The success of the outstanding domestic animations such as the Wanshi Brothers and the Shanghai Fine Arts Film Studio has provided direct reference to the local people. The international animation such as the United States Japan and other countries have also provided indirect foreign experience for the organic borrowing of Chinese elements. To reveal the outstanding tradition and benign resources of domestic animation in history, combined with the market background and artistic composition of international animation, this paper intends to further awaken and discuss the cultural connotation needed by domestic anime, based on local culture. By improving its artistic quality and combining with modern science and technology, the author creates original animation works with Chinese elements in terms of quality and language, which provides theoretical support for the real leap of Chinese animation.
【学位授予单位】：河北师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J954

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