浅谈卡通形象的个性化创造

发布时间：2018-06-15 06:20

本文选题：卡通形象 + 个性化　；参考：《武汉理工大学》2005年硕士论文

【摘要】：卡通形象的造型在整个动画影片中占有极为重要的地位。一部好的动画片必定有好的造型才能充分传达出故事情节和人物性格。好的动画造型不仅具有艺术性而且具有很大的商业性,如米老鼠和唐老鸭,他们已经成为商业运作的媒介和形象代言,与好莱坞的任何一位名星相比都不逊色。可见成功的卡通形象蕴藏着巨大的商机。欧美日韩的动漫产业的发展如此蓬勃,正是抓住这一商机。我国动漫行业如何把握这一商机,形成适合自身的产业模式,动画界人士也在探寻与尝试之中。动漫产业的发展一方面依赖市场的运作,另一方面离不开优秀动漫作品的创作,这两者是相互影响,相互作用的。本文就动漫创作的方面展开论述,以卡通形象的个性化创造为主要论述内容,浅谈如今的中国卡通形象的重新塑造。我把论文分为四大部分,分别阐述卡通形象设计的重要性,如何创作卡通形象,塑造卡通形象的个性,以及对创造中国民族特色的卡通角色,提出一点自己的见解。首先,从国外的动漫产业谈起,列举、比较欧美日韩等国的动漫产业发展模式。虽然各国根据自身条件进行商业的运作,其模式各有不同,但他们有一个共同点,就是最终都会开发动画形象衍生出来的产品,作为动画影片的后续收益和长久回报。而且更为重要的是,这些由动画形象衍生出来的产品构成了动画产业绝大部分的内容和价值。这是第一部分所论述的内容,我想以介绍国外的动画产业模式,探寻中国动画的发展方式。并提出卡通形象的设计总是产业发展中最重要、最关键的因素。本文的第二部分就围绕怎么创作进行论述。卡通形象的设计属于动漫产业前期创意的一部分,而且是动漫创作中相对核心的部分。我在此把卡通形象的创造按创作程序分为两个阶段:一,设计创意思维阶段;二,创意思维的表达阶段。通过这两个阶段来探讨卡通造型的创作。卡通形象的“个性化”不仅仅在于造型上的新奇,独一无二,还在于卡通角色所拥有的独特性格。第二部分中叙述了如何造型之后,在第三部分中分两个方面进行举例论述动漫人物个性的塑造。一,通过美英法日各国的典型动画人物的个性分析,了解各国不同的创作手法,进而领悟动画角色背后的文化内涵和地域特点。二,分析我国五、六十年代优秀的动画角色形象,提出传承文化的精髓。
[Abstract]:The modeling of cartoon images occupies an extremely important position in the whole animation film. A good cartoon must have a good shape to fully convey the story and character. Good animation is not only artistic but also commercial, such as Mickey Mouse and Donald Duck, who have become the medium and image of commercial operations, compared with any Hollywood star. It can be seen that the successful cartoon image contains huge business opportunities. Europe and the United States, Japan and South Korea's animation industry so vigorous development, is to seize this business opportunity. How to grasp this business opportunity and form a suitable industry model in our country animation industry, people in the field of animation are also exploring and trying. On the one hand, the development of animation industry depends on the operation of the market, on the other hand, it can not do without the creation of excellent animation works. This paper discusses the animation creation, mainly discusses the personalized creation of cartoon characters, and discusses the remolding of cartoon images in China today. I divide the thesis into four parts, respectively expound the importance of cartoon image design, how to create cartoon image, shape the character of cartoon image, and put forward some opinions to create cartoon character with Chinese national characteristics. First of all, from the animation industry abroad, enumerates, compares Europe and America, Japan and South Korea and other countries animation industry development model. Although each country carries on the commercial operation according to its own condition, its pattern is different, but they have one thing in common, is that they will develop the product derived from the animation image eventually, as the follow-up income and the long-term return of the animation film. More importantly, these products derived from animation image constitute most of the content and value of animation industry. This is the first part of the content, I would like to introduce the foreign animation industry model, explore the development of Chinese animation. The design of cartoon image is always the most important and key factor in the development of industry. The second part of this paper discusses how to create. Cartoon image design belongs to the animation industry in the early creative part, and is the relatively core part of animation creation. Here I divide the creation of cartoon characters into two stages according to the creative process: one is the stage of creative thinking and the other is the stage of expression of creative thinking. Through these two stages to explore the creation of cartoon modeling. The personalization of cartoon characters lies not only in novelty and uniqueness, but also in the unique character of cartoon characters. The second part describes how to shape, in the third part of two aspects to illustrate the character of animation characters. First, through the personality analysis of the typical animated characters in the United States, Britain, France and Japan, we can understand the different creative techniques in different countries, and then understand the cultural connotation and regional characteristics behind the animation characters. Second, analyze the excellent animation character image of our country in the fifties and sixties, and put forward the essence of inheriting culture.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：J218.32

【引证文献】