新媒体动漫的品牌建设研究

发布时间：2018-06-25 04:41

本文选题：新媒体 + 动漫　；参考：《北京印刷学院》2013年硕士论文

【摘要】：新媒体，新生活，新品牌，在新的传播环境下新媒体动漫产品更加广泛地融入到生活中，动漫产品是传递文化思想和衍生产品的“广告”，动漫形象是品牌的承载和代言，动漫品牌是动漫产业发展的生命线，新的品牌建设也是必不可少的。新媒体动漫的形式多样性和传播模式是建设新的品牌是需要深入研究的课题。随着3G网络时代的全面普及和移动设备终端的不断完善，新媒体动画的发展空间大大提升，目前在动漫市场中拥有品牌价值的新媒体动漫产品寥寥无几。国内市场的空缺是需要好的品牌来填补的。也符合目前动漫产业高速发展的需求。选择研究新媒体动漫品牌建设，，是因为很多原创动漫从业人员缺少一个完整的品牌意识。目前动漫专业学生的作品大多都以短片形式居多。这些作品都很难造成社会影响力和持久的生命力，只是昙花一现，慢慢退出了市场竞争的舞台。新媒体跨界融合的价值是数字时代、信息时代跨越领域、时空、整合社会资源的核心理念。新媒体动漫与传统动漫最大的区别是从创作思维、表现方法，制作手段，到作品形态、传播机制、接受渠道，以及参与性、互动性、体验性等方面，是新媒体理念、科技、文化、经济、社会协同创新诞生的新型动漫形态和动漫产业机制。
[Abstract]:The new media , new life and new brand , in the new communication environment , the new media animation products are more widely integrated into the life , animation products are the " advertisements " that convey cultural ideas and derivatives , animation brand is the life line of animation industry development , and the new brand construction is indispensable . The form diversity and communication mode of the new media animation are the subject that needs further study .

With the overall popularization of 3G network and the continuous improvement of mobile equipment terminal , the development space of new media animation is greatly improved , and there are few new media animation products with brand value in animation market . The vacancy in domestic market is the need of good brand to fill . It also accords with the demand of high - speed development of animation industry .

The choice of research new media animation brand construction is because many original animation practitioners lack a complete brand awareness . Most of the current animation professional students ' works are mostly in short form . All of these works hard to create social influence and lasting vitality . It is only a flash of the pan and slowly exits the stage of market competition .

The value of new media cross - border integration is the core idea of digital age and information age crossing , space - time and integration of social resources . The biggest difference between new media animation and traditional animation is the new animation form and animation industry mechanism of new media concept , technology , culture , economy and social cooperative innovation .
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J124

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