名人效应下的动漫产品开发研究

发布时间：2018-06-26 12:41

本文选题：名人演绎 + ACG产业　；参考：《南京艺术学院》2011年硕士论文

【摘要】：在这科技日益创新的时代,动漫产品以一种全新的形式逐渐融入人们的日常生活,带给人们精神上的愉悦,并能带来巨大的经济利润。本文以名人效应这一独特视角为出发点,对用名人效应开发的动漫产品进行概念界定,通过探析名人效应和动漫产品之间的关系,归纳名人效应下动漫产品的开发价值,重点对比中、美、日、韩等国的典型案例,梳理这类产品的开发现状,总结出此类产品的发展趋势以及国内目前取得的成绩和存在的问题,并力图分析出应对措施。本文不仅是对既有研究的补充,也为国产名人效应下的动漫产品走向成熟提供一些建设性的意见。
[Abstract]:In this era of science and technology innovation, animation products gradually integrate into people's daily life in a new form, bring people spiritual pleasure, and can bring huge economic profits. This article takes the celebrity effect as the starting point of view, defines the concept of the animation product developed with the celebrity effect, by analyzing the relationship between the celebrity effect and the animation product, sums up the development value of the animation product under the celebrity effect. By comparing the typical cases of America, Japan, Korea and other countries, this paper summarizes the development trend of this kind of products, the achievements and problems in our country, and tries to analyze the countermeasures. This paper is not only a supplement to the existing research, but also provides some constructive suggestions for the mature animation products under the domestic celebrity effect.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F713.8

【引证文献】