动漫产业链中的商品化权保护研究

发布时间：2018-06-28 08:21

本文选题：动漫产业链 + 动漫形象　；参考：《扬州大学》2011年硕士论文

【摘要】：我国具有广阔的动漫潜在消费市场、丰富的文化资源、深厚的历史积淀以及国家政策的大力扶持,动漫产业仍然难以迅速成为独立并强大的支柱产业,原因之一是我国动漫产业的发展中仍然存在着诸多阻碍,特别是现有的知识产权保护机制不力,这一关键问题没有解决,任何扶持都是杯水车薪。因此,笔者主张将动漫产业链中的商品化权作为一项独立的知识产权纳入知识产权体系中来,以便更加完善地保障动漫产业的健康发展,维护权利人的各项利益,鼓励智力劳动和产业创新。在全球范围中,动漫产业已是美国、日本、欧盟等的支柱产业,这些国家正不断健全动漫产业链中的商品化权保护制度。尤其是日本,为顺应经济社会的发展和信息技术的进步以及扩大权利人的权利,在知识产权立国战略之下审视修订著作权法等法律,作为实施日本知识产权战略、振兴日本经济、提高日本产业国际竞争力系列法律的一部分,自2003年以来频繁修改著作权法,至今7年问共修法13次。本文总结和梳理美、日等国的经验,以期对我国动漫产业链中的商品化权的保护有参考价值和借鉴意义。正文分为五部分：文章的第一部分介绍了动漫、动漫产业、动漫产业链的基本概念及动漫产业的基本结构,为接下来问题的提出奠定基础。文章的第二部分分析了在动漫产业链中的知识产权法律制度保护的重要性及存在的问题。我国动漫产业目前面临的盗版猖獗问题,严重影响动漫企业和动漫产业的可持续发展,说明知识产权保护制度对我国动漫产业发展起着至关重要的作用。通过分析我国现行的知识产权法律制度,发现对动漫产业链中应有的商品化权均不能提供充分的保护。文章的第三部分主要分析动漫产业链中的商品化权的社会根源和理论根据。形象经济时代的到来为动漫产业链中的商品化权的出现提供了广泛的社会基础。对于一项新生的权利,理论上的正当性是其存在、发展的前提。动漫产业链中的商品化权的设立是由法的自由、正义、秩序价值和法的规范作用决定的。设立动漫产业链中的商品化权,是增强法律的透明性,指引市场主体对行为的预测和评价,规范市场主体行为,维护市场秩序的迫切需要。同时,动漫形象标识的创作者通过自己的智力劳动创造出动漫形象标识,创作者理应就其创造的动漫形象标识取得财产权,而这种基于劳动取得的财产权可以溯源至一个人对其身体享有的自然权利,洛克的劳动理论为动漫产业链中的商品化权提供了基础性的理论根据。文章的第四部分是对动漫产业链中的商品化权保护的比较法研究。通过分析比较美日等国家在保护模式、保护对象、保护期限、侵权认定标准、损害赔偿标准方面的具体做法,肯定其中合理性的一面,也指出其中的某些不足,从而为我国动漫产业链中的商品化权的制度构建提供参考价值和借鉴意义。文章的第五部分是对我国动漫产业链中的商品化权保护制度的构建。这部分从制度构建的基本原则、具体制度设计、立法规划三个方面进行论述。制度构建的基本原则是利益平衡原则,具体表现在：法律在对动漫产业链中的商品化权利人赋予权利、保护其合法利益,同时对其权利设定限制。具体的制度设计将从主体、客体、侵权行为类型、侵权行为构成要件、侵权认定标准、侵权责任承担、保护期限和权利限制几个方面进行详细界定。立法规划分为两步：现阶段可以通过修改《著作权法》、《反不正当竞争法》、《侵权责任法》及出台相关的司法解释对商品化权予以规定；条件成熟时将商品化权纳入民法典中并单独制定《商品化权保护法》。
[Abstract]:China has a wide range of potential consumer market for animation, rich cultural resources, profound historical accumulation and strong support from national policies. The animation industry is still difficult to quickly become an independent and powerful pillar industry. One of the reasons is that there are still many obstacles in the development of China's animation industry, especially the existing protection of intellectual property rights. This key problem is not solved, and the key problem is not solved, and any support is a cup of water. Therefore, the author advocates that the merchandising right of the animation industry chain is incorporated into the intellectual property system as an independent intellectual property right, so as to ensure the healthy development of the animation industry, safeguard the interests of the rights holders, and encourage intellectual labor. And industrial innovation.
In the global scope, the animation industry is the pillar industry of the United States, Japan and the European Union. These countries are constantly improving the protection system of the merchandising rights in the animation industry chain. Especially in Japan, it examines the revision of the economic and social development, the progress of information technology and the expansion of the rights of the rights holders. As a part of the implementation of the Japanese intellectual property strategy, the revitalization of Japanese economy and the improvement of the international competitiveness of Japan, the law has been frequently amended since 2003. 7 years since 2003, the law has been amended 13 times. This article summarizes and combs the experience of the United States, Japan and other countries, with a view to the commercialization rights of China's animation industry chain. The protection has the reference value and the reference significance.
The text is divided into five parts:
The first part of the article introduces the basic concepts of animation industry, animation industry chain and the basic structure of animation industry, which lays the foundation for the following problems.
The second part of the article analyzes the importance and problems of the protection of intellectual property legal system in the animation industry chain. The current rampant problem of piracy in the animation industry in China has seriously affected the sustainable development of animation and animation industry. It shows that the system of intellectual property protection plays a crucial role in the development of China's animation industry. By analyzing the current legal system of intellectual property in China, we find that the right to merchandising in the animation industry chain can not be adequately protected.
The third part of the article mainly analyzes the social root and theoretical basis of the merchandising right in the animation industry chain. The arrival of the era of the image economy provides a broad social basis for the emergence of the merchandising right in the animation industry chain. For a new student's right, the theoretical legitimacy is its existence and the premise of development. The establishment of merchandising right is determined by the freedom of law, justice, value of order and the function of law. The establishment of merchandising right in the animation industry chain is to strengthen the transparency of the law, guide the market subject to predict and evaluate the behavior, standardize the behavior of the market subject and maintain the urgent need of the market order. At the same time, the creation of the cartoon image logo The creator should create the identity of the cartoon image through his own intellectual labor, and the creator should get property right on the cartoon image logo created by it, and the property right based on labor can be traced back to the natural rights of a person to his body. Rock's labor theory provides the basis for the merchandising right in the animation industry chain. The theory is based.
The fourth part of the article is the comparative study of the protection of the merchandising right in the animation industry chain. Through the analysis and comparison of the specific practices of the United States and Japan in the protection mode, the protection object, the duration of protection, the standard of tort identification and the damage compensation standard, it affirms the rationality of it and points out some of the shortcomings, thus it will move to our country. The construction of the system of merchandising right in the diffuse industry chain provides reference value and reference significance.
The fifth part of the article is the construction of the protection system of the merchandising right in the Chinese animation industry chain. This part discusses the basic principles of the system construction, the specific system design and the legislative plan in three aspects. The basic principle of the system construction is the principle of interest balance, which is concretely manifested in the commercialization rights of the law in the animation industry chain. People give rights, protect their legitimate interests and set restrictions on their rights. The specific system design will be defined in detail from the main body, the object, the type of tort, the constitutive requirements of tort, the standard of tort, the liability for tort, the period of protection and the limitation of rights. The legislative plan is divided into two steps: the present stage can be passed through The copyright law >, the law of anti unfair competition, the law of tort, the law of tort and the relevant judicial explanations stipulate the right to commercialization; when the conditions are ripe, the right of commercialization is incorporated into the civil code and the law on the protection of commercialized rights is more than.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D923;D922.294

【参考文献】