试论民族化动漫原创力与受众心理机制的有机互动

发布时间：2018-06-28 23:14

本文选题：动漫 + 原创力　；参考：《重庆大学》2011年硕士论文

【摘要】：动画这一充满神奇色彩的艺术表现形式可以追溯到远古,而动画片的诞生至今已历百年。回顾中国动漫发展的历史,从1926年至今中国动画走过了八十多年的发展历程,经历了探索和短暂的辉煌,再到今日的彷徨,特别是近些年美日动漫在我国动漫市场走俏,反观我国的动漫领域,尽管有政府政策的激励和支持、源远流长的文化资源、博大精深的艺术底蕴,然而,却未能创制出适应广大中国受众需要的民族化动漫,不能满足广大人民群众的文化需求。有鉴于此,开展民族化动漫的深入研究就成为发展繁荣我国民族化文化产业的重要课题。统计表明,中国动漫的低迷是众多症结综合作用的结果,其中主要核心问题就是对受众需求和心理机制把握不够精准,未搭建起民族化动漫的原创力的提升与受众心理机制之间的互动桥梁。动漫具有美术性、叙事性和幻想等特征,受众在欣赏动漫作品的过程中具有一些特殊的心理机制,只有按照受众的心理机制来创作脚本、设计动画角色,才能吻合受众的期待视野、民族文化心理与审美,才能真正提升中国动漫的原创力,并以此来推动完整动漫产业链的构建甚至整个动漫产业的发展。五千年的中国传统文化可以为中国动漫产业的发展提供丰富的可用资源,既要坚持和弘扬民族文化的传统,又要不断使历史的传统富于新的时代内涵,将传统文化和民族精神有机融合在动画作品中,才能创作出符合受众心理机制的作品,并适当的激活和引导受众的需求,吸引受众持续地关注和消费动漫及其衍生产品。本文归纳分析动漫受众心理机制的五要素,从人类童年的幻想人格、审美趋向的形成、民族文化的积淀、时代精神和人类精神的塑造入手,反思如何通过精准地掌握受众的需求和心理机制,来进行剧本的创作、角色性格设计、造型设计等,希图通过探求美、日动漫强国的成功经验,以此来指导中国动漫民族化发展之路,找出民族化中国动漫原创力不足症结所在,以探求中国动漫民族化的发展方向,进而提出了促进中国民族化动漫产业发展与繁荣的对策与建议。第一,将传统与创新相结合,在创作中广泛汲取传统文化的精华,以不同学科、不同艺术门类、不同技术表现手段、不同思维形态的重构作为有效的创新;第二,重视民族性与世界性的共存性和包容性,将传统文化和异国文化在外在形式和内涵精神上进行重构与整合;第三,全龄化的定位与衍生产品开发的整合,形成从前期创意研究、受众定位到后期衍生产品的开发相互统一的制作模式。
[Abstract]:Animation, a form of artistic expression full of magical colors, can be traced back to ancient times, and the birth of animation has been a hundred years. Looking back on the history of the development of Chinese animation, Chinese animation has gone through more than 80 years of development from 1926 to now, has experienced exploration and brief brilliance, and then to today's loss, especially in recent years, the United States and Japan animation in our country animation market popularity, Looking back at the animation field of our country, despite the encouragement and support of government policies, the long history of cultural resources and the extensive and profound artistic background, however, it has failed to create a nationalized animation to meet the needs of the broad Chinese audience. Unable to meet the cultural needs of the broad masses of the people. In view of this, it becomes an important subject for the development and prosperity of nationalized cultural industry to carry out in-depth research on nationalized animation. Statistics show that the downturn of Chinese animation is the result of the comprehensive effect of many sticking points, among which the main core problem is that the audience needs and psychological mechanism is not accurate enough. Did not build up the original power of the national animation and audience psychological mechanism between the interactive bridge. Animation has the characteristics of fine arts, narration and fantasy. The audience has some special psychological mechanism in the process of appreciating the animation works. Only according to the psychological mechanism of the audience to create scripts, design animation characters, Only in line with the expectation of the audience, national cultural psychology and aesthetics, can we really enhance the originality of Chinese animation, and thus promote the construction of the complete animation industry chain and even the development of the whole animation industry. Five thousand years of Chinese traditional culture can provide rich and available resources for the development of China's animation industry. It is necessary to uphold and carry forward the tradition of national culture and constantly enrich the historical tradition with a new connotation of the times. Only by integrating traditional culture and national spirit in animation works can we create works that accord with the psychological mechanism of the audience, and properly activate and guide the needs of the audience, and attract the audience to continue to pay attention to and consume animation and its derivative products. This paper summarizes and analyzes the five elements of the psychological mechanism of anime audience, starting with the fantasy personality of human childhood, the formation of aesthetic trend, the accumulation of national culture, and the shaping of the spirit of the times and the human spirit. Reflect on how to accurately grasp the audience's needs and psychological mechanism, to create the script, character design, modeling design, hoping to explore the United States, Japan's animation power's successful experience, In order to guide the development of Chinese animation nationalization, find out the crux of the lack of originality of Chinese animation, in order to explore the development direction of Chinese animation nationalization. Then put forward the countermeasures and suggestions to promote the development and prosperity of China's nationalized animation industry. First, combine tradition with innovation, absorb the essence of traditional culture extensively in the creation, take the reconstruction of different disciplines, different artistic categories, different technical expression means and different thinking forms as effective innovation; second, Attach importance to the coexistence and inclusiveness of nationality and the world, reconstruct and integrate the traditional culture and foreign culture in the external form and intension spirit; third, the orientation of the whole age and the integration of the derivative product development, form the creative research from the early stage. The audience orientates to the later stage derivative product development mutually unifies the production pattern.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J954

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