基于生态链的创意产业公共服务研究

发布时间：2018-06-29 11:30

本文选题：创意产业 + 生态链　；参考：《复旦大学》2008年硕士论文

【摘要】： 创意产业是随着产业结构调整升级,服务业加快发展,二、三产业进一步融合,以及城市功能加快转型的条件下逐步发展起来的。20多年来,创意产业在各个国家,尤其是在发达国家的发展极为迅速。虽然对其定义、特点和发展方式的研究莫衷一是,但是实践证明了创意产业的价值,实践的发展更呈现出对理论指导的需求。其中,对于如何通过政府的支持来建设公共服务推动产业的发展成为一项重要的研究课题。纵观有关创意产业的各类文献,尚未找到针对创意产业公共服务而特别设计实现途径和手段的文献。事实上,就连系统地提出创意产业公共服务的研究也几乎没有,虽然在实践中,我们已经可以找到大大小小分布在产业各个环节的一些实践案例。国外的研究和发展实践可以为我们提供一定的参考价值,但是中国以及上海发展创意产业有其有身的复杂性和特殊性,这决定了依托于实际展开深入调研,并将研究结果建立在这些调研基础之上的必要性。本文采用自然生态群落和生态链相关理论,通过对创意产业的定义和范围、特征、价值链进行分析,建立了创意产业生态链的概念模型,并运用此模型为网络游戏、动漫、纺织三个行业建立行业生态链模型。然后,逐一分析生态链上所有环节的需求,得出创意产业发展的需求模式及其动态变化的规律,借鉴公共服务与公共服务平台的理论和实践,讨论创意产业公共服务供给策略,以网络游戏、动漫、纺织三个行业相关平台的案例分析探讨如何实现公共服务供给及相关问题。最后,将以上研究成果应用到设计方案中,设计上海创意产业公共服务平台的结构和功能、运行机制等内容,以更好地支持上海市创意产业的发展。本文共分七章。第一章为研究背景、问题、方法和框架以及主要创新点;第二章以介绍创意产业和公共服务领域的国内外研究现状为主,提出了作者对创意产业的定义和范围的界定;第三章在分析创意产业的显著特征的基础上,建立创意产业生态链模型,并通过实例分析该模型;第四章基于生态链模型提出创意产业公共服务需求模式;第五章从政府公共服务的角度提出创意产业公共服务供给体系的设计和重要策略;第六章结合前文的研究成果,运用到上海创意产业公共服务平台的设计中;最后,总结研究成果并展望未来的研究内容。本文整合提出了创意产业的生态链模型,并以此为基础给出创意产业的需求模式和公共服务供给体系;提出了上海创意产业公共服务平台的设计方案,为有效解决目前创意产业发展与公共服务平台的运作和可持续发展中所遇到的关键问题提供了新的思路和方法。本文的研究成果基于作者硕士期间承担的两个项目,2007年度上海市科技发展基金软科学研究重点课题“创意产业专业性公共服务平台的运行机制研究”(编号:076921005)与上海市科委研发公共服务平台重大专项研究课题“资源共享平台的技术规范制订与实施”(编号:06dz22038)的子课题研究工作。它们促使作者从更为实际的角度考虑研究成果的应用价值,并有机会将应用成果付诸实践。
[Abstract]:The creative industry is with the adjustment and upgrading of the industrial structure, the accelerated development of the service industry, the further integration of the two, the three industries, and the gradual development of the urban function in the.20 years. The creative industry has been developing very fast in various countries, especially in the developed countries. However, the practice has proved the value of the creative industry, and the development of practice shows the demand for theoretical guidance. Among them, it is an important research topic for how to build public service to promote the development of the industry through the support of the government.
Looking at all kinds of literature on creative industries, there has been no literature for the design and implementation of public services in creative industries. In fact, there is little research on the public service of creative industries. Although in practice, we can find a number of large and small parts of the industry. Practice cases. Foreign research and development practice can provide us with certain reference value, but the development of creative industries in China and Shanghai has its own complexity and particularity, which determines the necessity of developing in-depth investigation and research results based on these research bases.
This paper adopts the theory of natural ecological community and ecological chain. Through the analysis of the definition and scope, characteristics and value chain of creative industry, the concept model of the ecological chain of creative industry is established, and the model of the ecological chain is established for the three industries of network games, animation and textile. Then, all the rings on the ecological chain are analyzed one by one. The demand pattern of the development of the creative industry and the law of dynamic change are obtained. The theory and practice of public service and public service platform are used for reference to discuss the supply strategy of public service in creative industry. The case of three related platforms of network games, animation and textile industry is analyzed and discussed to realize the supply of public service and related questions. Finally, the above research results are applied to the design scheme, and the structure and function of the public service platform of Shanghai creative industry and the operating mechanism are designed to better support the development of the creative industry in Shanghai.
This article is divided into seven chapters. The first chapter is the research background, the problem, the method and the framework and the main innovation points. The second chapter introduces the research status of the creative industry and the public service field at home and abroad, and puts forward the definition and scope of the creative industry by the author. The third chapter builds the creativity based on the analysis of the significant characteristics of the creative industry. The model of industrial ecological chain is analyzed, and the fourth chapter is based on the ecological chain model. The fifth chapter puts forward the design and important strategy of the public service supply system of creative industry from the perspective of government public service; the sixth chapter applies the research results of the previous article to the creative industry public in Shanghai. Finally, summarize the research results and look forward to the future research contents.
In this paper, the ecological chain model of creative industry is put forward, and the demand mode and public service supply system of creative industry are given on the basis of this, and the design scheme of the public service platform of creative industry in Shanghai is put forward to effectively solve the problems encountered in the operation and sustainable development of the present creative industry and the public service flat. Key issues provide new ideas and methods.
The results of this study are based on two projects undertaken by the author's master's master's period, and the key topic of the soft scientific research of Shanghai science and technology development fund in 2007, "Research on the operating mechanism of the professional public service platform for creative industries" (number: 076921005) and the major research subject of the research and development of the public service platform of the Shanghai Municipal Science and Technology Commission "resource sharing flat" The sub topic research work of the technical specification formulation and implementation of the platform (number: 06dz22038). They urge the author to consider the application value of the research results from a more practical point of view and have the opportunity to put the application results into practice.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F719

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