我国本土动漫出版发展策略探析

发布时间：2018-06-29 14:41

本文选题：本土动漫出版 + 现状　；参考：《河北大学》2010年硕士论文

【摘要】： 动漫出版是出版业的重要组成部分,连环画作为中国传统漫画的主要形式,曾经取得了无限的风光。并在世界文化传播与交流中发挥了重要的作用。然而,随着上世纪80年代末世界漫画业的整体转型,中国的漫画动作反应迟缓,未能及时调整转型,使得日本、美国等一些新漫画大举入侵我国漫画市场。在这种新漫画的强势冲击下,中国本土的漫画出版受到巨大冲击,开始走向衰落。面对此情形,我们不但要看到历史的客观原因,更要不断审视自身原因。因此,了解动漫出版的现状,找到其发展的瓶颈从而“对症下药”,就成为当前亟需解决的问题。本文在对动漫出版的概念加以详述、对动漫出版几个重要的历史阶段进行回顾的基础上,通过与美日等动漫强国相对比的方法,总结了目前我国本土动漫出版的现状,分析了制约其发展的瓶颈。进而有针对性地提出了更新传统观念、树立原创品牌、改进出版机制等方面的发展策略。为本土动漫出版的可持续发展提供可供借鉴的意见。
[Abstract]:Comic and cartoon publishing is an important part of the publishing industry. As the main form of Chinese traditional comics, comic books have made limitless scenery and played an important role in the communication and communication of world culture. However, with the whole transformation of the world comic industry at the end of the 80s of last century, the response of Chinese Comics is slow and not timely. Under the strong impact of this new comic book, the Chinese comic book publishing has been greatly impacted and began to decline. In the face of this situation, we should not only see the objective reasons of history, but also examine their own reasons. Therefore, we know the animation publishing. In this paper, the concept of animation publishing is described in detail. On the basis of a review of several important historical stages of animation publishing, this paper summarizes the current domestic animation publishing in China by comparing with the United States and Japan. The current situation and the bottleneck restricting its development are analyzed, and then the development strategies of updating the traditional concept, establishing the original brand and improving the publishing mechanism are put forward. The suggestions are provided for the sustainable development of the local animation publishing.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2-F;J954

【参考文献】