服装网络展示途径探讨

发布时间：2018-07-03 12:04

本文选题：服装 + 网络展示　；参考：《浙江农林大学》2012年硕士论文

【摘要】：互联网、计算机图形图像处理等科学技术的迅猛发展，为服装网络展示带来新的生机和机遇，但目前该领域仍缺乏设计艺术理论方面的指导，这是研究的主要目的。在对服装网络展示的相关概念和类型整理归纳的基础上，从影响服装网络展示图片效果的主要因素：真实服装与文字表达、色彩、构图、拍摄与修图技巧等几个方面入手，将设计艺术的重要理论知识理解领会，从不同角度对服装网络展示进行了深入分析。论述了服装网络展示设计方法，主要包括时装画、动漫元素服装网络展示，内容固定的服装照片网络展示，服装贴图网络展示，服装全景网络展示，虚拟三维建模服装网络展示，网络时装秀等。重点强调服装贴图网络展示在个性化设计中的作用，通过消费者和设计师的有效互动，解决服装生产规模化与消费需求个性化之间的矛盾，还可对库存服装二次设计，变旧为新，提高销量，减少积压；顶级企业可将高级订制真实服装与虚拟服装、虚拟人体相结合，促进虚拟三维建模服装网络展示的应用。在上述研究的基础上，以在杭三所高校部分女生为样本，采用excel软件进行统计分析，了解服装网络展示图片效果因素和设计方法，对消费者审美、认知及购买服装上的影响，，二维、三维虚拟试衣系统的现实作用等，进一步完善了研究内容。
[Abstract]:The rapid development of science and technology, such as Internet, computer graphics and image processing, has brought new vitality and opportunity for clothing network display. But at present, there is still a lack of guidance in the field of design art theory, which is the main purpose of the research. On the basis of summarizing the related concepts and types of clothing network display, starting with the main factors that affect the effect of clothing network display picture, such as real clothing and text expression, color, composition, shooting and repairing techniques, etc. The important theoretical knowledge of design art is understood and the clothing network display is deeply analyzed from different angles. This paper discusses the design methods of clothing network display, mainly including fashion painting, animation element clothing network display, fixed content clothing photo network display, clothing map network display, clothing panoramic network display, Virtual three-dimensional modeling clothing network display, network fashion show and so on. Emphasis is placed on the role of clothing mapping network display in personalized design. Through the effective interaction between consumers and designers, the contradiction between the scale of clothing production and the individualization of consumer demand can be solved, and the secondary design of clothing in stock can also be made. The top enterprises can combine advanced customized real clothing with virtual clothing and virtual human body to promote the application of virtual 3D modeling clothing network display. On the basis of the above research, taking some female students in three colleges and universities in Hangzhou as the sample, using excel software to carry on the statistical analysis, to understand the clothing network display picture effect factor and the design method, to the consumer esthetic, the cognition and the purchase clothing influence, The two-dimensional and three-dimensional virtual fitting system has further improved the research content.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：TS942.8

【参考文献】