儿童类动漫衍生品的包装设计研究

发布时间：2018-07-10 11:04

本文选题：儿童 + 动漫　；参考：《天津科技大学》2017年硕士论文

【摘要】：随着人们生活水平的不断提高,“动漫”在人们的生活中早已不再陌生,随着市场经济的不断发展,动漫已经延伸出了一条完整的产业链条,在部分发达的国家中,动漫产业在其国家经济中占据着重要的份额。动漫衍生产品在动漫产业中占据着重要的地位,它是动漫产业的主要盈利来源。国外一些动漫强国在动漫产业链上的开发较为成熟,其动漫衍生品为其动漫作品的制作提供了充足的资金,使整个动漫产业循环发展,逐渐壮大,这些动漫强国的经验值得我们借鉴与学习。由于我国的动漫产业仍处于成长期,发展过程中存在着一些问题,设计与开发具有我国本土特色的动漫形象及衍生产品显得举足轻重。作为一个历史悠久的泱泱大国,我国有着深厚的文化底蕴,博大精深的中华文化影响着一代代的中华儿女,这些极具民族特色的传统文化可以很好的融入到动漫作品及衍生产品的设计中,使之更具市场竞争力。众所周知,儿童是动漫作品的主要受众群体,动漫也以其独特的文化魅力渗透在了儿童们的生活之中。与成年人较为理性的思考方式不同,在他们同父母在超市购物的过程中,总是会被一款款设计有趣,包含着自己所熟知的动漫形象包装设计的产品所吸引。笔者通过专业实践环节的努力,切身参与到儿童类动漫衍生品的销售环节中,深入了解了不同年龄阶段的儿童的心理特点及兴趣范围,并将其融入到动漫衍生产品的包装设计中去,使这些动漫衍生产品更具审美性和娱乐性,更为符合儿童们的消费心理。针对我国国内动漫产业的发展现状,本课题通过寻找富有本民族特色的动漫衍生品发展道路,设计与开发民族化的儿童类动漫衍生产品的包装设计,从而进一步提高我国动漫产业的文化软实力。
[Abstract]:With the continuous improvement of people's living standards, "animation" in people's lives is no longer unfamiliar, with the continuous development of the market economy, animation has extended out of a complete industrial chain, in some developed countries, Animation industry in its national economy occupies an important share. Animation derivative products in the animation industry occupies an important position, it is the main profit source of the animation industry. Some foreign animation powers in the animation industry chain development is more mature, its animation derivatives for its animation works to provide sufficient funds, so that the entire animation industry cycle development, gradually strengthen, These anime powerful country's experience is worth us to draw lessons from and learn from. Because the animation industry of our country is still in the growing period, there are some problems in the process of development, so it is very important to design and develop the animation image and derivative products with the local characteristics of our country. As a great country with a long history, our country has a profound cultural heritage, and the broad and profound Chinese culture has influenced the sons and daughters of China from generation to generation. These national characteristics of the traditional culture can be well integrated into the design of animation and derivative products to make it more competitive in the market. As we all know, children are the main audience of animation works, and animation permeates children's lives with its unique cultural charm. Different from the more rational way of thinking of adults, they are always attracted by an interesting design with their parents in the supermarket, including their familiar animation image packaging design products. Through the efforts of professional practice, I participate in the sale of children's animation derivatives, and deeply understand the psychological characteristics and scope of interest of children of different ages. And into the packaging design of animation derivative products to make these animation derivatives more aesthetic and entertainment, more in line with children's consumer psychology. In view of the present situation of the animation industry in China, this subject designs and develops the packaging design of the children's animation derivative products by looking for the development road of the animation derivatives with the characteristics of this nation. Thus further improve the cultural soft power of China's animation industry.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2

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