深圳动漫产业发展路径及其本地和外部因素分析
发布时间：2018-07-22 12:30
【摘要】：运用产业经济学理论和经济地理学产业集群与空间关联原理,通过公司问卷调查和访谈,描述和分析了深圳动漫产业发展路径中的本地和外部地理因素,以及影响动漫产业发展的资金、人才、产业链、产品品牌和原创、企业营销和管理、市场条件、相关行业等生产要素和地方产业政策环境,结合与北京、上海、湖南等传统动漫强区的横向比较,提出了深圳动漫产业的发展定位和策略走向。
[Abstract]:Based on the theory of industrial economics and the theory of industrial cluster and spatial correlation of economic geography, this paper describes and analyzes the local and external geographical factors in the development path of Shenzhen animation industry through questionnaire survey and interviews. As well as the capital, talent, industry chain, product brand and originality, enterprise marketing and management, market conditions, related industries, and local industrial policy environment that affect the development of animation industry, combined with Beijing, Shanghai, The horizontal comparison of Hunan and other traditional animation regions puts forward the development orientation and strategy of Shenzhen animation industry.
【作者单位】： 深圳大学文学院广告系 深圳大学文学院传播系
【基金】：国家自然科学基金项目(40201013)
【分类号】：J992
[Abstract]:Based on the theory of industrial economics and the theory of industrial cluster and spatial correlation of economic geography, this paper describes and analyzes the local and external geographical factors in the development path of Shenzhen animation industry through questionnaire survey and interviews. As well as the capital, talent, industry chain, product brand and originality, enterprise marketing and management, market conditions, related industries, and local industrial policy environment that affect the development of animation industry, combined with Beijing, Shanghai, The horizontal comparison of Hunan and other traditional animation regions puts forward the development orientation and strategy of Shenzhen animation industry.
【作者单位】： 深圳大学文学院广告系 深圳大学文学院传播系
【基金】：国家自然科学基金项目(40201013)
【分类号】：J992
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