微时代背景下公益类微动漫创意实践与探索
发布时间：2018-07-24 20:18
【摘要】：微时代概念的命名曾引起争议,但随着新媒体技术的发展和微动漫、微电影等各种微文艺的快速传播,因传播主体个人化、传播途径快捷化及所传信息的集中与爆炸等而成为无法回避的问题,对其进行研究和管理业成为大势所趋。在此背景下,公益题材的作品应该得到更多的提倡。微动漫,是相对于传统的动漫电影、电视动漫片等篇幅较长的作品而言的,区别不仅在于篇幅的长短,更在于创意的巧妙、立意的深远和切入点的微小。公益类微动漫的创意编剧过程有自身的特点,我们既要加强此类作品的创意制作和传播,又要树立评判的标准,加强评判的力度并予以推广。
[Abstract]:The nomenclature of the concept of micro-era has caused controversy, but with the development of new media technology and the rapid spread of micro-animation, micro-film and other micro-arts, the main body of communication has become personal. It is inevitable to study and manage the communication way and the concentration and explosion of the transmitted information, so it is the trend of the times to study and manage it. In this context, public works should be more advocated. Compared with the traditional animation film, TV animation film and other works, the difference lies not only in the length of the space, but also in the ingenuity of creativity, the profound intention and the tiny breakthrough point. The creative writing process of public welfare micro-animation has its own characteristics. We should not only strengthen the creative production and dissemination of this kind of works, but also set up the standard of evaluation, strengthen the strength of evaluation and promote it.
【作者单位】： 北京联合大学广告学院表演系;
【基金】：北京市属高等学校创新团队建设与教师职业发展计划项目“数字动漫艺术与文化传播创新团队”阶段性成果(项目编号:IDHT20130514,项目负责人:乔东亮教授)
【分类号】：J905
[Abstract]:The nomenclature of the concept of micro-era has caused controversy, but with the development of new media technology and the rapid spread of micro-animation, micro-film and other micro-arts, the main body of communication has become personal. It is inevitable to study and manage the communication way and the concentration and explosion of the transmitted information, so it is the trend of the times to study and manage it. In this context, public works should be more advocated. Compared with the traditional animation film, TV animation film and other works, the difference lies not only in the length of the space, but also in the ingenuity of creativity, the profound intention and the tiny breakthrough point. The creative writing process of public welfare micro-animation has its own characteristics. We should not only strengthen the creative production and dissemination of this kind of works, but also set up the standard of evaluation, strengthen the strength of evaluation and promote it.
【作者单位】： 北京联合大学广告学院表演系;
【基金】：北京市属高等学校创新团队建设与教师职业发展计划项目“数字动漫艺术与文化传播创新团队”阶段性成果(项目编号:IDHT20130514,项目负责人:乔东亮教授)
【分类号】：J905
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