动漫文化内容产品的跨媒体应用形态分析
发布时间：2018-07-29 15:01
【摘要】：跨媒体传播是动漫文化内容产品的重要传播特征。我国动漫文化产业在受到日本及美国的跨媒体传播模式影响的同时,也在文化发展及产业实践中形成了特有的本土动漫产品跨媒体应用形态。日本动漫产业的MAG模式促使我国形成了本土动漫迷文化圈的小众核心动漫消费形态;美国的西海岸模式则为我国动漫产业提供了大众文化消费范例。我国动漫产业依据本土市场特征形成的丰富而有效的本土化跨媒体应用策略成为我国动漫及文化内容产业发展的重要保障。
[Abstract]:Cross-media communication is an important communication feature of animation cultural content products. China's animation culture industry is affected by the cross-media communication mode of Japan and the United States, but also forms a unique cross-media application form in the cultural development and industrial practice. The MAG model of Japanese animation industry makes our country form the minority core consumption pattern of local fan culture circle, while the west coast mode of the United States provides the mass culture consumption model for China's animation industry. The rich and effective cross-media application strategy of Chinese animation industry based on the local market characteristics has become an important guarantee for the development of animation and cultural content industry in China.
【作者单位】： 中国传媒大学;
【分类号】：G124
本文编号：2153050
[Abstract]:Cross-media communication is an important communication feature of animation cultural content products. China's animation culture industry is affected by the cross-media communication mode of Japan and the United States, but also forms a unique cross-media application form in the cultural development and industrial practice. The MAG model of Japanese animation industry makes our country form the minority core consumption pattern of local fan culture circle, while the west coast mode of the United States provides the mass culture consumption model for China's animation industry. The rich and effective cross-media application strategy of Chinese animation industry based on the local market characteristics has become an important guarantee for the development of animation and cultural content industry in China.
【作者单位】： 中国传媒大学;
【分类号】：G124
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1 蒋晓丽;石磊;;培育跨地域跨媒体传媒集团的路径选择[J];广州大学学报(社会科学版);2008年02期
，本文编号：2153050
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