试论文化产品的创意与引导研究

发布时间：2018-07-31 12:09

【摘要】：文化产品的创意与引导研究是指站在坚守和张扬核心价值体系并满足社会群众多样化的精神文化需求的立场上,通过法律法规、方针政策、宣传教育与市场调控、媒介批评、受众反馈等手段,对包括文化创意、影视制作、出版发行、印刷复制、演艺娱乐、数字内容和动漫等在内的各种文化产品的创作生产进行调研、品评、检查和指导,使文化产品可持续地以深厚的民族性、浓郁的地方特色、应有的科技含量与强烈的艺术感染力吸引本土及海外受众,不断地以大量文化艺术精品传承和创新民族民间文化,最大限度地发挥文化引导社会、教育人民、推动发展的功能。本文通过对国内外有关文化产品创意与引导的研究状况进行较为全面深入的回顾与梳理,提出了文化产品创意与引导研究的主要思路与基本框架。
[Abstract]:The creative and guiding research of cultural products refers to the stand of sticking to and publicizing the core value system and satisfying the diverse spiritual and cultural needs of the masses of society, through laws and regulations, principles and policies, propaganda, education, market regulation and control, and media criticism. Audience feedback and other means to investigate, evaluate, inspect and guide the creation and production of various cultural products, including cultural creativity, film and television production, publishing and distribution, printing and reproduction, performing and entertainment, digital content and animation, etc. To make cultural products continuously attract local and overseas audiences with profound national characteristics, strong local characteristics, due scientific and technological content and strong artistic appeal, and continue to inherit and innovate national folk culture with a large number of fine cultural and artistic works. Maximize the role of culture to guide society, educate the people and promote development. By reviewing and combing the research status of cultural product creativity and guidance at home and abroad, this paper puts forward the main ideas and basic framework of cultural product creativity and guidance research.
【作者单位】：北京大学艺术学院;北京大学文化产业研究院;
【分类号】：G124

【共引文献】