关于动漫形象“叮咚”衍生产品的研究与开发

发布时间：2018-08-02 10:21

【摘要】：“动漫产业”以创意为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售,以及与动漫形象有关的服装、玩具、食品、电子游戏、主题公园、博览会、虚拟代言人等衍生产品的生产和经营的产业。国内存在着大约150亿元动画片相关产品收入的市场规模,其中约70%将由动漫周边产品产生。动漫周边产品的兴旺前景催生了大量动漫创业店。经营动漫店铺的创业人士,只要地点适宜,动漫周边产品可获100-300%的高额利润。动漫衍生产品它是动漫产品最为重要的一部分,主要包括动漫相关的游戏、服装、玩具、食品、文具用品、主题公园、游乐场、日用品、装饰品等,范围较宽,产品种类也较多。可以说,它在生活中无处不在,毫无疑问它是一项大产业。本文试图从产品设计的角度出发,以产品的本能层、行为层、反思层分析为主线,提出了动漫衍生产品设计的新规则.
[Abstract]:"Animation Industry" is creative as the core, animation, comic as the form of expression, including animation books, newspapers, movies, television, audio and video products, Development, production, publication, broadcasting, performance and sale of direct animation products such as stage plays and new animation products based on modern information dissemination technology, as well as clothing, toys, food, video games, theme parks related to animation images, Exposition, virtual spokesman and other derivative products production and management of the industry. There is a market size of about 15 billion RMB for animation related products in China, about 70% of which will be generated by anime peripheral products. Animation products around the prosperity of the prospects for the emergence of a large number of animation startups. Operators of animation shops, as long as the appropriate location, animation peripheral products can be 100-300% of the high profits. Animation derivative products it is the most important part of animation products, mainly including animation related games, clothing, toys, food, stationery supplies, theme parks, playgrounds, commodities, decorations and so on, a wide range, There are also a wide range of products. It can be said that it is everywhere in life, there is no doubt that it is a large industry. From the point of view of product design, this paper puts forward the new rules of animation derivative product design based on the analysis of instinct layer, behavior layer and reflection layer.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TB472;F719

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