产业链视角下湖南动漫盈利模式研究
发布时间：2018-08-07 12:33
【摘要】： 动漫产业的特殊性在于它要以产业下游的产业链衍生产品实现企业的盈利,而主要不是靠产品本身的售播营销赚钱,因而,动漫产业通过产业链盈利的模式对于动漫企业的生存和壮大就显得特别重要。湖南是动漫产业大省,湖南的动漫产业盈利方式对于我们解读动漫产业的业态境况及未来走向具有重要的参照作用。 本文运用产业链相关理论,首先描述了湖南动漫产业的发展现状及其产业链的发展情况,阐明了湖南动漫产业链的横向拓展和纵向延伸问题;其次分析湖南动漫的SWOT模式,廓清其优势、劣势、机遇和挑战;然后从国际和国内的双重比较视野中,重点探讨了湖南动漫产业链的打造和培育问题,对新型动漫产业盈利模式包括手机动漫、主题公园、影视动漫模式进行了论述;最后运用生态产业链理论和平台企业理论构造湖南动漫产业盈利模式框架,并运用价值网理论、商业生态系统理论、文化产业经济学理论等对湖南动漫产业盈利模式构建进行了理论分析和案例实证。
[Abstract]:The particularity of animation industry lies in the fact that it wants to realize the profit of the enterprise by the derivative products of the industry chain downstream, but not mainly by the sale and broadcast marketing of the product itself, so, Animation industry through the industry chain profit model for the survival and expansion of animation business is particularly important. Hunan is a big province of animation industry. The profit mode of Hunan animation industry has an important reference for us to understand the situation and future trend of animation industry. Based on the theory of industry chain, this paper firstly describes the current situation of animation industry in Hunan and the development of industry chain, and expounds the horizontal and vertical extension of Hunan animation industry chain. Secondly, it analyzes the SWOT model of Hunan animation industry. Clarify its advantages, disadvantages, opportunities and challenges; then from the perspective of international and domestic comparison, focus on the creation and cultivation of Hunan animation industry chain, the new animation industry profit model including mobile phone animation, theme park, Finally, we use the theory of ecological industry chain and the platform enterprise theory to construct the profit model framework of Hunan animation industry, and use the theory of value net, the theory of commercial ecosystem, The theory of cultural industry economics and so on have carried on the theoretical analysis and the case demonstration to the Hunan animation industry profit pattern construction.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G124
本文编号：2170036
[Abstract]:The particularity of animation industry lies in the fact that it wants to realize the profit of the enterprise by the derivative products of the industry chain downstream, but not mainly by the sale and broadcast marketing of the product itself, so, Animation industry through the industry chain profit model for the survival and expansion of animation business is particularly important. Hunan is a big province of animation industry. The profit mode of Hunan animation industry has an important reference for us to understand the situation and future trend of animation industry. Based on the theory of industry chain, this paper firstly describes the current situation of animation industry in Hunan and the development of industry chain, and expounds the horizontal and vertical extension of Hunan animation industry chain. Secondly, it analyzes the SWOT model of Hunan animation industry. Clarify its advantages, disadvantages, opportunities and challenges; then from the perspective of international and domestic comparison, focus on the creation and cultivation of Hunan animation industry chain, the new animation industry profit model including mobile phone animation, theme park, Finally, we use the theory of ecological industry chain and the platform enterprise theory to construct the profit model framework of Hunan animation industry, and use the theory of value net, the theory of commercial ecosystem, The theory of cultural industry economics and so on have carried on the theoretical analysis and the case demonstration to the Hunan animation industry profit pattern construction.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G124
【相似文献】
相关期刊论文 前10条
1 程元刚;;精雕油泥创造的动漫世界——高校动画雕塑课程教学新探[J];装饰;2011年09期
2 ;[J];;年期
3 ;[J];;年期
4 ;[J];;年期
5 ;[J];;年期
6 ;[J];;年期
7 ;[J];;年期
8 ;[J];;年期
9 ;[J];;年期
10 ;[J];;年期
相关硕士学位论文 前10条
1 江玉兰;产业链视角下湖南动漫产业盈利模式研究[D];中南大学;2009年
2 江玉兰;产业链视角下湖南动漫盈利模式研究[D];中南大学;2009年
3 周敏宁;中国动漫产业链脱节的困厄和对策[D];江南大学;2009年
4 胡敏;三辰集团构建动漫产业链的策略研究[D];中南大学;2008年
5 陈少峰;以动漫产业链为视角的ACGMN互动研究[D];山东大学;2009年
6 刘樝;中国动漫产业链模式建构初探[D];浙江大学;2008年
7 张永彬;关于中国动漫产品的营销策略研究[D];天津音乐学院;2007年
8 沈梦;中国动漫原创能力问题解析[D];华东师范大学;2007年
9 赵之泓;借鉴与融合[D];湖北美术学院;2008年
10 卢婧;日本动漫产业发展分析[D];吉林大学;2009年
，本文编号：2170036
本文链接：https://www.wllwen.com/wenyilunwen/dongmansheji/2170036.html
