从受众心理探析日本动漫的流行——以《火影忍者》为例

发布时间：2018-08-29 11:58

【摘要】：日本动漫因个性鲜明的角色形象、环环相扣的故事情节吸引了大批的读者和受众。现如今,日本早已成为世界上最大的动漫制作和输出国,在跨文化传播中受到世界各国的广泛关注。日本动漫的成功离不开其对受众心理的精准把握与满足。文章以《火影忍者》为例并以受众心理为切入点,从情感需求、接近性心理、求证心理、身份认同四个方面分析日本动漫成功的原因,以期为中国动漫的发展提供一定的借鉴和参考。
[Abstract]:Japanese animation has attracted a large number of readers and audiences because of its distinctive character image and interlocking storyline. Today, Japan has become the world's largest animation production and export countries, in cross-cultural communication by the world's wide attention. The success of Japanese animation can not be separated from its accurate grasp and satisfaction of audience psychology. Taking Naruto as an example and the psychology of audience as the breakthrough point, this article analyzes the reasons for the success of Japanese animation from four aspects: emotional demand, approaching sexual psychology, verification psychology and identity. With a view to the development of animation in China to provide certain reference and reference.
【作者单位】：周口师范学院;
【分类号】：J218.7

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