高校电视媒体存在的问题和解决之道
发布时间：2018-09-06 07:08
【摘要】：电视是20世纪影响人类社会、政治、经济和文化生活的最重要发明之一,电视进入高校近30年,电视媒体在高校中肩负着宣传教育、沟通交流、为教学科研服务,以及实现校园文化传承和升华等基本职能。 近年来关于高校电视媒体研究的成果不断呈现,但是从理论上和实践上进行全面系统研究的成果寥寥无几。高校电视媒体存在的主要问题有：1、人员问题：专职人员不足,专业水平不高,对外交流不够；2、设备问题：数量不足且相对落后,配置不够合理；3、受众问题：节目内容单一,受众不断流失；4、服务问题：为教学和科研服务没有完全到位；5、组织管理问题：组织机构不够规范、管理制度不够严密。 分析和研究了高校电视媒体管理体制以及与地方电视媒体和其他类型校园媒体不同特点,高校电视媒体存在问题相互交错,相互牵制,相互影响,要想得到彻底解决,是一个系统工程,问题的解决必须与今后发展相结合。 比较全面地提出了高校电视媒体存在问题的解决与今后发展之道：1、组织建设方面：高校电视媒体归属于公共校园媒体部门,建立负责人制,完善管理制度,建立一支专兼职人员和学生组成的优秀团队。2、资源建设方面：整合校内音、视频资源,搭建校园电视运转和学生实践锻炼提高平台,同时加强校内外相关部门的交流合作,适度商业化。3、服务方面：把握突出“本土化”、遵从贴近受众、提升公性力等原则,坚持电视产品突出教育性和教学性；突出师生员工,抓住热点问题等。4、远景方面：迎接全媒体到来 特别建议在有条件的高校,将高校电视媒体和音、视频以及动漫实验室等整合组建成一个高校电视媒体基地。它是一个独立的机构,是理想的组织机构,是资源整合的理想方法。
[Abstract]:Television is one of the most important inventions that affect the social, political, economic and cultural life of human beings in the 20th century. And the realization of campus culture inheritance and sublimation and other basic functions. In recent years, the achievements of TV media research in colleges and universities have been presented constantly, but the results of comprehensive and systematic research in theory and practice are few and far between. The main problems of TV media in colleges and universities are: 1, personnel: insufficient full-time personnel, low professional level, insufficient communication with foreign countries, and equipment problems: insufficient quantity and relative backwardness, unreasonable configuration; 3, audience problem: program content is single, audience is losing continuously 4, service problem: for teaching and scientific research service is not completely in place, organization management problem: organization is not standard, management system is not strict enough. This paper analyzes and studies the management system of college TV media and its different characteristics from local TV media and other types of campus media. The problems of college TV media are interlaced, restrained and influenced, in order to be solved thoroughly. Is a system engineering, the solution of the problem must be combined with the future development. In this paper, the author puts forward the ways to solve the problems existing in the TV media of colleges and universities and the way to develop them in the future. In the aspect of organizational construction, the TV media in colleges and universities belong to the public campus media departments, establish the system of responsible persons, and perfect the management system. Establish an excellent team of part-time personnel and students. In terms of resource construction: integrate audio and video resources on campus, set up a platform for improving the operation of campus television and students' practical training, and strengthen the communication and cooperation between relevant departments inside and outside the school. Appropriate commercialization. 3, service aspect: grasp outstanding "localization", comply with the principles such as close to the audience, promote the public power, insist on the television product outstanding education and teaching, highlight the teachers, students, staff, etc. Seize the hot issues, such as. 4, perspective: welcome the arrival of the media in the conditional colleges, colleges and universities TV media and audio, video and animation laboratory and other integration into a college television media base. It is an independent organization, an ideal organization and an ideal method of resource integration.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G229.2
本文编号：2225620
[Abstract]:Television is one of the most important inventions that affect the social, political, economic and cultural life of human beings in the 20th century. And the realization of campus culture inheritance and sublimation and other basic functions. In recent years, the achievements of TV media research in colleges and universities have been presented constantly, but the results of comprehensive and systematic research in theory and practice are few and far between. The main problems of TV media in colleges and universities are: 1, personnel: insufficient full-time personnel, low professional level, insufficient communication with foreign countries, and equipment problems: insufficient quantity and relative backwardness, unreasonable configuration; 3, audience problem: program content is single, audience is losing continuously 4, service problem: for teaching and scientific research service is not completely in place, organization management problem: organization is not standard, management system is not strict enough. This paper analyzes and studies the management system of college TV media and its different characteristics from local TV media and other types of campus media. The problems of college TV media are interlaced, restrained and influenced, in order to be solved thoroughly. Is a system engineering, the solution of the problem must be combined with the future development. In this paper, the author puts forward the ways to solve the problems existing in the TV media of colleges and universities and the way to develop them in the future. In the aspect of organizational construction, the TV media in colleges and universities belong to the public campus media departments, establish the system of responsible persons, and perfect the management system. Establish an excellent team of part-time personnel and students. In terms of resource construction: integrate audio and video resources on campus, set up a platform for improving the operation of campus television and students' practical training, and strengthen the communication and cooperation between relevant departments inside and outside the school. Appropriate commercialization. 3, service aspect: grasp outstanding "localization", comply with the principles such as close to the audience, promote the public power, insist on the television product outstanding education and teaching, highlight the teachers, students, staff, etc. Seize the hot issues, such as. 4, perspective: welcome the arrival of the media in the conditional colleges, colleges and universities TV media and audio, video and animation laboratory and other integration into a college television media base. It is an independent organization, an ideal organization and an ideal method of resource integration.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G229.2
【参考文献】
相关期刊论文 前7条
1 杨锋;校园电视与高校德育[J];保山师专学报;2002年04期
2 张允若;外国广播电视体制类型的比较[J];中国广播电视学刊;1999年06期
3 覃川;;校园电视的创新与发展:环境分析、定位与发展目标[J];清华大学教育研究;2005年S1期
4 彭兰;;媒介融合方向下的四个关键变革[J];青年记者;2009年06期
5 陈明银;;论高校校园传媒与德育的关系[J];教育探索;2007年09期
6 高有祥,赵成德;;对高校电视台理论和实践的思考[J];中国电化教育;1998年01期
7 孟庆军;校园电视浅议[J];昭乌达蒙族师专学报(汉文哲学社会科学版);2000年04期
相关硕士学位论文 前1条
1 代碧锋;重庆市高校校园电视现状及对策研究[D];西南大学;2007年
，本文编号：2225620
本文链接：https://www.wllwen.com/wenyilunwen/dongmansheji/2225620.html
