杭州动漫产业发展现状分析与研究
发布时间：2018-10-08 13:05
【摘要】： 动漫产业已被誉为21世纪最具发展潜能的产业,动漫产业在发达国家创造的科技神话、利润神话已得到世人的共识。针对杭州动漫发展现状,通过社会实践调查和多方权威资料分析,对杭州动漫产业在这一时期所取得的成绩和遇到的困难,进行研究。深入剖析产业发展中面临的危机和动漫行业发展迟缓的内在原因,提出只有解决企业运作模式、合理利用人才资源、以政策为导向、逐步把握产业互动运作链的前提下,才是快速发展行业、打造动漫之都的必行之路。在此基础上进一步有的放矢地发展城市的品牌效应,才能为打造杭州特色动漫产业、成为全国动漫产业的信息发布中心、研发中心、交流中心、展示中心奠定基础。
[Abstract]:Animation industry has been praised as the most potential industry in the 21st century. The myth of science and technology created by animation industry in developed countries and the myth of profits have been recognized by the world. According to the present situation of the development of Hangzhou animation, through the investigation of social practice and the analysis of various authoritative materials, this paper studies the achievements and difficulties of Hangzhou animation industry in this period. This paper deeply analyzes the crisis in the development of industry and the internal reasons of slow development of animation industry, and puts forward that only by solving the operation mode of enterprises, making rational use of human resources, taking the policy as the direction, and gradually grasping the interactive operation chain of industry, Is the rapid development of the industry, to create the city of animation road. On this basis, further targeted development of the city's brand effects can lay the foundation for building Hangzhou's characteristic animation industry and becoming the information publishing center, research and development center, exchange center and exhibition center of the national animation industry.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F719
本文编号：2256859
[Abstract]:Animation industry has been praised as the most potential industry in the 21st century. The myth of science and technology created by animation industry in developed countries and the myth of profits have been recognized by the world. According to the present situation of the development of Hangzhou animation, through the investigation of social practice and the analysis of various authoritative materials, this paper studies the achievements and difficulties of Hangzhou animation industry in this period. This paper deeply analyzes the crisis in the development of industry and the internal reasons of slow development of animation industry, and puts forward that only by solving the operation mode of enterprises, making rational use of human resources, taking the policy as the direction, and gradually grasping the interactive operation chain of industry, Is the rapid development of the industry, to create the city of animation road. On this basis, further targeted development of the city's brand effects can lay the foundation for building Hangzhou's characteristic animation industry and becoming the information publishing center, research and development center, exchange center and exhibition center of the national animation industry.
【学位授予单位】：中国美术学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F719
【引证文献】
相关期刊论文 前1条
1 周丽;;论省级卫视品牌核心竞争力的打造——以浙江卫视的品牌构建为例[J];现代视听;2010年07期
相关硕士学位论文 前4条
1 黄晓强;省级卫视竞争策略研究[D];中国艺术研究院;2011年
2 张锴;我国动漫产业效率评价及发展对策研究[D];武汉理工大学;2010年
3 侯沁江;基于产业价值链的动漫产业园区投资评价研究[D];北京交通大学;2012年
4 黄腾;杭州动漫产业竞争力研究[D];长春工业大学;2012年
，本文编号：2256859
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