动漫元素在旅游地图中的应用
发布时间：2018-10-14 15:48
【摘要】：一个旅游地图设计体现了该地区的工艺精神、文化精神、思想习惯和风俗面貌等诸多方面,旅游地图作为传统艺术的重要组成部分,具有深邃的地方文化寓意内涵,但随着中国与世界的接轨,旅游地图设计曾一度产生了发展困境,出现对旅游产业停滞不前的现象,这也在旅游地图设计上产生了影响。基于上述危机,目前旅游地图产业宣扬人文文化与设计设计改进的呼声越来越高,一方面旅游地图视觉元素种类繁多,另一方面是旅游设计的手段过于单一,导致旅游地图没有真正发挥出提升旅游文化的魅力,所形成的旅游地图过于单调和固定,很少能树立知名的品牌,使与时代脱轨的旅游艺术,处于极为尴尬的地步。在文化大发展的今天,动漫元素在旅游地图中的应用更能被消费者接受,相较于匠心营造的商业图版,充满故事、充满情感的的柔性旅游地图更加受到消费者的追捧。单纯拥有华丽美感的地图往往是一种欺骗顾客的表现,只有跟地图本身合理的相结合才可以有充足的说服力,旅游地图必须体现出与旅游产品品牌本身最为贴切的动漫元素来表现地图的内容,不可以总是延续市场传统的包装。基于此,本文分两条分线进行对旅游地图工艺的综合性研究:一条线索是从文化的角度,旅游地图本身承载了一定历史时期的故事、传统与礼仪等方方面面,具有很强的人文情怀,其本身的功能性应得到重视并挖掘。从动漫元素的应用角度出发,对旅游地图本身的视觉元素种类与表达方式进行总结与归类,进而是叙事方式的现代化发展演变,以及动漫元素在现代产品设计中的应用拓展,与当下生活相结合。采用文献查阅法通过查找、国内外有关地图文化与现代艺术设计以及动漫周边设计相关的书籍、文献、杂志等材料,整理、分析、综合,以了解我国传统地图文化元素在动漫周边设计中的应用现状,为论文的深入探讨提供支撑,从而为本论文的研究奠定理论基础。结合理论研究与实践相结合的方法,对传统地图文化元素与现代动漫艺术设计进行理论的研究,最终使理论与实践相结合,创造出更好的作品。综合理论进行对地图艺术的发展与创新进行分析,更合理的完善动漫元素在地图设计设计中的探究。研究表明,本文提出的动漫元素在旅游地图的应用是与时俱进,不断进步与发展的,传统旅游地图与新兴动漫元素相互平行但又相互交织,能碰撞出精彩的设计火花,论文试图以现代旅游地图为研究载体,运用视觉设计的原则与方法,在动漫艺元素应用创新层面对旅游地图设计进行提炼与再设计创新,以推动旅游地图设计可持续发展。
[Abstract]:A tourist map design embodies the spirit of craft, culture, thought, custom and so on in this area. As an important part of traditional art, tourism map has profound connotation of local culture. However, with the integration of China and the world, the tourism map design once produced the development predicament, appeared to the tourism industry stagnant phenomenon, which also produced the influence on the tourism map design. Based on the above crisis, the appeal of the tourism map industry to promote humanistic culture and design improvement is increasing. On the one hand, the visual elements of tourism map are various; on the other hand, the means of tourism design are too single. As a result, the tourism map has not really brought into play the charm of promoting tourism culture, and the tourism map formed is too monotonous and fixed, and rarely can set up a well-known brand, which makes the art of tourism out of track with the times in a very awkward situation. In the great development of culture today, the application of animation elements in tourism map is more acceptable to consumers. Compared with the commercial map built by craftsman's heart, the flexible tourism map full of stories and emotions is more popular by consumers. A map with a simple sense of beauty is often an act of cheating the customer, and only a reasonable combination with the map itself can have sufficient persuasion. Tourism map must reflect the most appropriate animation elements of tourism brand itself to show the content of the map, can not always continue the traditional packaging of the market. Based on this, this article divides two lines to carry on the comprehensive research to the tourism map craft: one clue is from the cultural angle, the tourist map itself has carried the certain historical period story, the tradition and the etiquette and so on aspects and so on. Has very strong humanities feelings, its own function should be valued and excavated. From the point of view of the application of animation elements, this paper summarizes and classifies the types and expressions of visual elements of tourist map itself, which is the modern development and evolution of narrative mode, as well as the application of animation elements in modern product design. Combine with the present life. Through literature searching, books, documents, magazines and other materials related to map culture and modern art design and animation peripheral design at home and abroad are arranged, analyzed and synthesized. In order to understand the current situation of the application of traditional map culture elements in the animation peripheral design, provide the support for the in-depth discussion of the paper, thus lay a theoretical foundation for the research of this paper. Combining the theory research with the practice method, the traditional map culture element and the modern animation art design are studied theoretically, finally makes the theory and the practice unifies, creates the better work. Comprehensive theory to analyze the development and innovation of map art, more reasonable to improve the animation elements in map design. The research shows that the application of the animation elements in the tourism map is advancing with the times and developing continuously. The traditional tourism map and the new animation elements are parallel to each other but intertwined with each other, which can collide with the brilliant design spark. This paper attempts to use the principles and methods of visual design to refine and redesign the tourism map design in the creative level of animation and art elements in order to promote the sustainable development of tourism map design with the modern tourism map as the research carrier and using the principles and methods of visual design.
【学位授予单位】：吉林艺术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
本文编号：2270911
[Abstract]:A tourist map design embodies the spirit of craft, culture, thought, custom and so on in this area. As an important part of traditional art, tourism map has profound connotation of local culture. However, with the integration of China and the world, the tourism map design once produced the development predicament, appeared to the tourism industry stagnant phenomenon, which also produced the influence on the tourism map design. Based on the above crisis, the appeal of the tourism map industry to promote humanistic culture and design improvement is increasing. On the one hand, the visual elements of tourism map are various; on the other hand, the means of tourism design are too single. As a result, the tourism map has not really brought into play the charm of promoting tourism culture, and the tourism map formed is too monotonous and fixed, and rarely can set up a well-known brand, which makes the art of tourism out of track with the times in a very awkward situation. In the great development of culture today, the application of animation elements in tourism map is more acceptable to consumers. Compared with the commercial map built by craftsman's heart, the flexible tourism map full of stories and emotions is more popular by consumers. A map with a simple sense of beauty is often an act of cheating the customer, and only a reasonable combination with the map itself can have sufficient persuasion. Tourism map must reflect the most appropriate animation elements of tourism brand itself to show the content of the map, can not always continue the traditional packaging of the market. Based on this, this article divides two lines to carry on the comprehensive research to the tourism map craft: one clue is from the cultural angle, the tourist map itself has carried the certain historical period story, the tradition and the etiquette and so on aspects and so on. Has very strong humanities feelings, its own function should be valued and excavated. From the point of view of the application of animation elements, this paper summarizes and classifies the types and expressions of visual elements of tourist map itself, which is the modern development and evolution of narrative mode, as well as the application of animation elements in modern product design. Combine with the present life. Through literature searching, books, documents, magazines and other materials related to map culture and modern art design and animation peripheral design at home and abroad are arranged, analyzed and synthesized. In order to understand the current situation of the application of traditional map culture elements in the animation peripheral design, provide the support for the in-depth discussion of the paper, thus lay a theoretical foundation for the research of this paper. Combining the theory research with the practice method, the traditional map culture element and the modern animation art design are studied theoretically, finally makes the theory and the practice unifies, creates the better work. Comprehensive theory to analyze the development and innovation of map art, more reasonable to improve the animation elements in map design. The research shows that the application of the animation elements in the tourism map is advancing with the times and developing continuously. The traditional tourism map and the new animation elements are parallel to each other but intertwined with each other, which can collide with the brilliant design spark. This paper attempts to use the principles and methods of visual design to refine and redesign the tourism map design in the creative level of animation and art elements in order to promote the sustainable development of tourism map design with the modern tourism map as the research carrier and using the principles and methods of visual design.
【学位授予单位】：吉林艺术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524
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，本文编号：2270911
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