我国动漫产业发展关键影响因素实证研究

发布时间：2018-10-17 09:54

【摘要】：动漫产业是文化创意产业的重要组成部分，被誉为21世纪的朝阳产业。动漫产业能够促进科技进步，增加就业，推动产业结构调整和升级，增强国家文化软实力。目前，全球动漫产业形成美、日、韩三足鼎立的市场格局。长期以来，我国庞大的动漫市场被美国、日本、韩国等动漫输出大国占据着。我国动漫产业虽然起步较晚，但近几年在国家政策的大力扶持下，迅猛发展，与此同时国内对于动漫产业的研究也越来越多，但是涉及实证分析的较少。本文通过阅读大量文献，回顾和分析国内外专家学者对动漫产业的综合研究成果，提炼出我国动漫产业发展影响因素，构建我国动漫产业发展影响因素的理论框架模型，提出相关研究假设，并通过专家访谈、预调研等对影响因素体系进行修正，形成最终问卷。然后针对福州、厦门、泉州三座城市的动漫企业中高层管理人员展开调研。对收集到的数据，运用SPSS软件进行分析。具体分析过程包括：通过信度和效度分析检验问卷的可靠性和有效性；通过相关分析，证明了6大因素与动漫产业发展存在正相关关系；通过回归分析检验模型中的各研究假设是否成立。研究结果表明，生产要素、市场需求、动漫企业和政府行为是我国动漫产业发展的关键影响因素，，中介服务平台和产业环境对我国动漫产业发展有影响，但影响不显著，即不是关键影响因素。最后，基于实证研究的结果，结合当前我国动漫产业发展存在的问题提出针对性的建议，并指出本研究的不足与展望。
[Abstract]:Animation industry is an important part of cultural creative industry, known as the sunrise industry in the 21 st century. Animation industry can promote scientific and technological progress, increase employment, promote industrial structure adjustment and upgrading, and enhance national cultural soft power. At present, the global animation industry to form the United States, Japan, South Korea three-foot market pattern. For a long time, China's huge animation market by the United States, Japan, South Korea and other export countries of animation occupied. Although China's animation industry started late, but in recent years under the strong support of national policies, rapid development, at the same time more and more domestic research on the animation industry, but involving less empirical analysis. Through reading a large number of documents, this paper reviews and analyzes the comprehensive research results of domestic and foreign experts and scholars on the animation industry, abstracts the influencing factors of the development of China's animation industry, and constructs the theoretical framework model of the influencing factors of the development of China's animation industry. The related research hypotheses are put forward, and the influencing factors system is revised by expert interview, pre-investigation and so on, and the final questionnaire is formed. Then for Fuzhou, Xiamen, Quanzhou three cities animation companies in senior management research. To collect the data, use SPSS software to carry on the analysis. The specific analysis process includes: reliability and validity analysis to test the reliability and effectiveness of the questionnaire, through the correlation analysis, it is proved that there are six major factors and animation industry development has a positive correlation; Regression analysis was used to verify the validity of the research assumptions in the model. The results show that the factors of production, market demand, animation companies and government behavior are the key factors affecting the development of China's animation industry. The intermediary service platform and the industrial environment have an impact on the development of China's animation industry, but the impact is not significant. That is, not a key factor. Finally, based on the results of empirical research, combined with the current problems in the development of animation industry in China, put forward targeted suggestions, and pointed out the shortcomings and prospects of this study.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J124

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