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公仔玩具设计研究

发布时间:2018-10-17 11:37
【摘要】:在不同的文化背景和历史因素影响下,公仔不仅反映了民族文化特质,同时映射了社会生活的现状以及人文思想。“公仔”又被称为设计师玩具,随着时代的不断进步科技的飞速发展以及在动漫产业的推动下,公仔玩具设计逐渐摆脱了传统造型,有了更多另类演绎。在潮流文化的冲击下,使公仔玩具更具时代感。有时候你会发现设计跑车要比设计玩具简单,很多公司的成立或者设计师的成名都是首先为了满足自己的需求,做汽车设计你可以清楚的知道作为汽车购买者你需要一个什么样的汽车,做玩具也许更多的时候你需要站在儿童的立场上,毕竟一个5岁的孩子的想法和你不可能一样的。因此我把目标群体定为在了“80代”因为我本身也是这其中的一员。 通过对公仔玩具设计特色以及发展趋势进行分析同时通过市场调查,深入研究,最终完成实验性作品。“80代”的整个成长期伴随着国家的市场经济体制和社会消费转型变革期同时进行。近年来,在“80代”的群体中一股“怀旧风”悄然兴起,这一代人多少都会有Kidults情感,他们不想长大,内心世界透着些许的童真。对于玩偶、公仔依然是爱不释手。常常都有收藏癖,更擅长将自己的爱好与工作想结合,如开模型店、玩具店、从事创意产业、做创作人等等,这一代人向往独立自由。对市场的调查发现年轻人对陈设类的公仔玩具有很大兴趣,并且还更喜欢能够通过自己的能力把公仔拼接起来。所以我想设计一款陈设类的公仔,同时准备把中国京剧中脸谱的元素以及红卫兵服装元素融入其中。亦可说这是一款“混搭风”公仔,两种文化的碰撞也许会擦出火花。 爱因斯坦说:“想象力比知识更重要,因为知识是有限的,而想象力概括世界上的一切,推动着进步,并且是知识进化的源泉”。可见创意对于设计来讲是极为重要的,通过创造和变革来把设计做的更有创意。中国是一个人口大国也是一个制造大国,怎么样从“made in China”向“design in China”进行角色的转变,,提升中国的自主设计能力,能够在世界市场占有一席之地,这是作为设计者所要思考的问题。公仔玩具的兴起及发展是融汇了多元文化的一个产物,发展到今天它已不仅仅是一个玩具那样简单,它融汇了设计师以及艺术家的设计情感在其中,更多的像是一件具有收藏价值的艺术品。
[Abstract]:Under the influence of different cultural background and historical factors, the young man not only reflects the characteristics of national culture, but also reflects the current situation of social life and humanistic thought. "Boy" is also known as designer toys, with the rapid development of the times and the rapid development of science and technology and in the animation industry, the toy design gradually get rid of the traditional modeling, with more alternative interpretation. Under the impact of the trend of culture, make the toy more contemporary. Sometimes you find it easier to design sports cars than toys, and many companies or designers become famous first in order to meet their needs. With car design, you can clearly know what kind of car you need as a car buyer, and maybe more often than not, you need to be on the side of a child, as a 5-year-old may not think the same way as you do. So I targeted the 80 s because I was one of them. Through the analysis of the design characteristics and development trend of the doll, and through the market research, in-depth research, The whole growing period of "80 generation" is accompanied by the transformation period of market economy system and social consumption. In recent years, a "nostalgia" has crept up among the "80 generations". This generation has more or less Kidults feelings, they do not want to grow up, and the inner world is a little childlike. For dolls, the doll is still adore. There are often collectors, better at combining their hobbies with work, such as opening model stores, toy stores, creative industries, creators and so on, this generation yearns for independence and freedom. Research into the market found that young people are very interested in tabloid toys and prefer to be able to put them together through their own abilities. So I'd like to design a display doll, and I'm going to incorporate the elements of facial and Red Guards in Chinese Peking Opera. It is also said that this is a "mixed wind" doll, the collision between the two cultures may spark. Einstein said: "Imagination is more important than knowledge, because knowledge is limited, and imagination generalizes everything in the world, promotes progress, and is the source of knowledge evolution." We can see that creativity is very important to design, through creation and change to make design more creative. China is a large country with a large population and a manufacturing country. How can it change its role from "made in China" to "design in China" and enhance China's independent design capability so as to have a place in the world market? This is what the designer wants to think about. The rise and development of the doll is a product of the fusion of multiculturalism. Today, it is not just a toy. It incorporates the design feelings of designers and artists. More like a collection of art.
【学位授予单位】:沈阳师范大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:TS958.1

【参考文献】

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1 巩珊珊;刘勃宏;;陕津苏三地泥塑艺术的比较分析[J];陕西广播电视大学学报;2009年03期



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