论数字时代动画在手机媒体上的应用性研究

发布时间：2018-10-18 14:05

【摘要】：随着数字时代的发展,3G等网络技术的应用和推广,作为新型媒体的手机逐渐成为大众媒体,其最大的特点就是携带方便和具有灵活的移动性。新媒体手机的出现,使动画有了新的表现形式和传播载体,而动画在手机媒体上的广泛应用促进了动画和手机媒体的结合与共同发展,为动画产业发展创造了一个新的契机。本文以动画在手机媒体上的应用为研究对象,从动画和传播媒介的角度分析其各自的特点以及两者相结合的内容,主要探讨动画在手机媒体上的应用方式,通过实际调研和典型案例的分析,并结合当前的手机动漫、手机动画游戏、手机动画音乐电视等方面的发展现状及表现特点进行深入的刨析,总结了动画在手机媒体上应用时应注意的问题及改善措施；并在此研究的基础之上,提出拓展性的相关研究,主要从手机的服务功能上研究动画的表现形式及应用特性,让动画这种表现形式更好的体现手机媒体的服务功能,为用户提供方便和娱乐。本文在第五章中阐述的动画在手机媒体上的发展前景思考中提出了笔者个人的观点,认为在中国未来手机动漫的发展中,应该加大手机移动互联网的投入,改善产业分配的模式,强化手机动画内容的创新与应用,推进和改善用户的体念,创造全民动漫的消费环境来完善手机动漫的盈利模式,加速手机动漫的产业化发展。
[Abstract]:With the development of the digital age and the application and promotion of 3G and other network technologies, mobile phone, as a new type of media, has gradually become the mass media, its biggest characteristic is that it is easy to carry and has flexible mobility. The emergence of new media mobile phone makes animation have a new form of expression and communication carrier, and the wide application of animation in mobile media promotes the combination and common development of animation and mobile media, and creates a new opportunity for the development of animation industry. In this paper, the application of animation in mobile media as the research object, from the perspective of animation and media analysis of their respective characteristics and the content of the combination of the two, mainly discusses the application of animation in mobile media, Through the actual investigation and analysis of typical cases, combined with the current mobile phone animation, mobile phone animation games, mobile phone animation music TV and other aspects of the development status and performance characteristics of in-depth analysis, This paper summarizes the problems and improvement measures that should be paid attention to in the application of animation in mobile media, and on the basis of this research, puts forward the related research of expansion, mainly from the mobile phone service function to study the form of expression and application characteristics of animation, This form of animation better reflects the mobile media service function, providing convenience and entertainment for users. In the fifth chapter, the author puts forward the author's personal views on the development prospects of animation in mobile media, and holds that the investment of mobile internet should be increased in the future development of mobile animation in China. Improve the mode of industry distribution, strengthen the innovation and application of mobile phone animation content, promote and improve the body and mind of users, create the consumption environment of the national animation to improve the profit model of mobile phone animation, accelerate the industrialization of mobile phone animation development.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TN929.53

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