青少年消费特征对动漫玩具包装设计的影响

发布时间：2018-10-19 11:15

【摘要】：介绍了动漫与玩具的关系,提出了动漫玩具的概念。针对中国动漫玩具行业的现状,揭示了动漫玩具包装设计对玩具行业的重要意义。通过对青少年群体消费特征、影响消费的因素进行调查研究,提出了动漫玩具包装的设计策略:通过动漫形象强化核心价值;通过添加文化附加值引起共鸣;通过色彩和文化元素营造时尚感;通过运用不同的质材和形状提高趣味和娱乐性等策略,从而把动漫玩具包装的创意设计提升到更高的水平。
[Abstract]:This paper introduces the relationship between animation and toys, and puts forward the concept of anime toys. In view of the current situation of China's animation and toy industry, this paper reveals the importance of packaging design of animation toy to toy industry. Through the investigation and research on the consumption characteristics of youth groups and the factors affecting consumption, the paper puts forward the design strategy of animation toy packaging: strengthening the core value through animation image, resonating by adding cultural added value; Through color and cultural elements to create a sense of fashion, through the use of different materials and shapes to improve the taste and entertainment strategy, so as to improve the creative design of animation toy packaging to a higher level.
【作者单位】：广州美术学院;
【基金】：广州美术学院2008年度院级科研项目(08XJ027)
【分类号】：J524.2

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