中国动画传播状况研究

发布时间：2018-11-19 12:19

【摘要】： 本文从传播的视角，审视中国动画的传播系统状况。动画传播系统，作为我国影视传播系统中的一个子传播系统，必然在带有其母系统及其更大系统印记的同时，自身也具有其特有的系统状况。在当前我国国民经济飞速发展的今天，我国动画市场似乎也呈现出“朝气蓬勃”的气候，然而平均70％-80％的进口电视动画片播放内容，已经表明我国动画市场的微弱与日新月异的经济发展步伐极不协调，过去曾经拥有的“中国动画学派”桂冠，如今已不知去向。国家领导人一再号召要为青少年生产更多更好的精神食粮，一再强调小康生活指物质和精神双重意义上的富足，但是改革开放已近30年，我国动画市场依旧疲软，一个年需要量数十万分钟的世界第一大市场中，年产量只有1万多分钟，只及日本的1％左右。青少年依旧饥不择食，纷纷将日本动画片奉为至宝。中国动画市场的不振，产业生存环境的严酷，本可以用经济的眼光进行探察，但本文从传播的角度进行研究，亦有其优势。首先笔者把这动画这一块置入了一个动态的大环境里，结合各种相关因素进行考量，而非剥离出来；其次动画研究不仅仅是经济层面的问题，它还涉及内容创意的优劣，其产品是否受国内青少年喜爱事关市场的繁荣或低靡，这就理所当然地牵涉到与我国动画片受众的沟通传播问题。故本文力求从传播的视野来综合分析我国动画传播系统的状况，即1)探察传者生存环境，播出渠道，将阻碍其发展的各种问题梳理清楚；2)探察传者对市场、对受众、对产品的认知，以查明他们在传播当中是否主动，是否用心，，对各种问题有怎样的觉察与建议；3)探察受众群体特征，生存环境，时代特点；4)探察受众欣赏动画片的动机及得到的满足；5)探察受众对国产动画片的观点；6)探察受众对境外动画片的看法；7)探察受众对提高动画片可看性的具体要求；8)探察传播内容，即传者与受众之间的桥梁——中外动画片本身，其特色、优劣，除了寻找提高质量的要素之外，亦能够探明我国动画片创制人员是否将受众放在中心位置；9)综合考察环境、渠道、传者、内容、受众各个变量之后，对总体的传播状况给予评价，并提出解决问题的具体建议。本文是重在分析问题、解决问题的应用研究，力求对传播学应用研究范畴作出新的贡献。
[Abstract]:This paper examines the communication system of Chinese animation from the perspective of communication. Animation communication system, as a sub-communication system in the film and television communication system of our country, must have its own unique system condition while it has its mother system and its larger system imprint at the same time. Today, with the rapid development of our national economy, the animation market in our country also seems to have a "vibrant" climate. However, on average, 70 to 80 percent of the imported TV animations are broadcast. It has been shown that the weak animation market of our country is not in harmony with the ever-changing pace of economic development. In the past, the title of "Chinese Animation School", which was once owned by the Chinese Animation School, has disappeared. State leaders have repeatedly called for producing more and better spiritual food for young people. They have repeatedly stressed that a well-off life means both material and spiritual affluence. However, after nearly 30 years of reform and opening up, the animation market in our country remains weak. In the world's largest market, which requires hundreds of thousands of minutes a year, annual production is just over 10,000 minutes, or about 1 percent of Japan's. Young people still hungry, one after another, the Japanese animation as a treasure. China animation market is weak, the industry living environment is harsh, can be explored with the economic perspective, but this paper from the perspective of communication, also has its advantages. First of all, the author put this animation into a dynamic environment, combined with a variety of relevant factors to consider, rather than peel out; Secondly, animation research is not only an economic issue, it also involves the merits and demerits of content and creativity. Whether its products are loved by domestic teenagers is related to the prosperity or depression of the market. This naturally involves communication and communication with Chinese animation audience. Therefore, this paper tries to analyze the situation of animation communication system in China from the perspective of communication, that is, 1) to explore the living environment of communicators and broadcast channels, which will hinder the development of all kinds of problems to sort out clearly; 2) exploring the communicators' cognition of the market, the audience and the products in order to find out whether they are active in the communication, whether they take the heart, how to perceive and advise the various problems, 3) to explore the characteristics of the audience groups, the living environment and the characteristics of the times; 4) exploring the motivation and satisfaction of the audience to appreciate the cartoon; 5) exploring the audience's viewpoint on the domestic animation; 6) exploring the audience's view on the overseas animation; 7) exploring the specific requirements of the audience for improving the visual ability of the cartoon; 8) exploring the communication content, that is, the bridge between the communicator and the audience-the Chinese and foreign animation itself, its characteristics, advantages and disadvantages, in addition to seeking to improve the quality of the elements, but also to find out whether Chinese animation creators put the audience in the central position; 9) after comprehensive investigation of environment, channel, communicator, content and audience, the author evaluates the overall communication situation and puts forward concrete suggestions to solve the problem. This paper focuses on the analysis of problems, problem-solving applied research, and strive to make a new contribution to the field of communication applied research.
【学位授予单位】：复旦大学
【学位级别】：博士
【学位授予年份】：2003
【分类号】：J905

【引证文献】