泛娱乐时代IP剧粉丝消费行为研究

发布时间：2018-11-19 18:40

【摘要】：在泛娱乐时代背景下,“IP”作为泛娱乐的核心,受到相关行业的重视,发展速度极快,2015年被称为“IP元年”。“IP剧”,是IP的重要表现形式,而IP剧粉丝的消费行为推动着IP剧不断发展。本研究以“IP剧粉丝消费行为”作为研究对象,采用个案研究法、文献研究法、归纳总结法等多种研究方法,对IP剧粉丝消费行为这样一个跨学科、跨行业领域新出现的粉丝消费模式进行研究,以此探讨在泛娱乐背景下IP剧的发展方向。本研究对IP剧的概念、特点、与IP及粉丝经济的关系进行概述,并且重点分析了IP剧粉丝消费行为的新模式。IP剧,是指将具有一定粉丝数量的国产原创网络小说、游戏、动漫经改编,创作成的影视剧。它具有延伸性、符号性、收益性的特点,IP剧的发展依托粉丝经济,制片方将内容转化成消费,抓住粉丝的认同感,找到目标受众,极度满足这一部分人的需要,进行粉丝经济的延伸,将粉丝的价值最大化。IP剧粉丝的消费行为呈现出“注意(A)——欲望(D)——行动(A)——分享(S)”的新模式。除此之外,本研究还对IP剧粉丝消费的社会环境与群体认同进行分析,以了解社会环境和自我及群体认同对IP剧粉丝消费产生的影响因素。最后通过分析IP剧粉丝消费的影响与引导,以期IP剧能够更好的发展。
[Abstract]:Under the background of pan-entertainment era, "IP", as the core of pan-entertainment, has been attached great importance to by related industries and developed very fast. 2015 was called "the first year of IP". "IP drama" is an important manifestation of IP. The consumption behavior of IP fans is driving the development of IP drama. This research takes "IP TV fan consumption behavior" as the research object, adopts the case study method, the literature research method, the induction summary method and so on many kinds of research methods, to IP drama fan consumption behavior such as an interdisciplinary subject, In order to explore the development direction of IP drama under the background of pan-entertainment, this paper studies the new fan consumption pattern in different fields. This study summarizes the concept, characteristics, relationship with IP and fan economy of IP drama, and focuses on analyzing the new mode of consumer behavior of IP fans. IP drama refers to domestic original online novels and games, which will have a certain number of fans. Animation through adaptation, the creation of film and television drama. It has the characteristics of extensibility, symbolism and profitability. The development of IP plays depends on the fan economy. The producers turn the content into consumption, seize the identity of the fans, find the target audience, and extremely satisfy the needs of this group of people. In order to maximize the value of fans, the fans of IP show a new pattern of "pay attention to (A)-desire (D)-act (A)-share (S)". In addition, this study also analyzes the social environment and group identity of IP fan consumption in order to understand the influence factors of social environment, self and group identity on IP fan consumption. Finally, by analyzing the influence and guidance of IP fan consumption, we hope that IP drama can develop better.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.2

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