风雷网络总体发展战略研究
发布时间：2018-11-26 10:39
【摘要】：随着中国网络宽带应用的普及,随之而生的网络游戏产业逐渐成为互联网经济新的赢利支点,同时中国网民的需求将更加个性化和多样化,大的门户网站地位被弱化,而地方社区及垂直社区将成为网民上网的首选。风雷网络公司即是这样一家根据地方特色而设计网络游戏的本地化网络游戏企业。 本文首先介绍了风雷网络公司的发展现状以及目前市场上游戏软件企业的竞争态势,并针对风雷网络公司的现状提出所存在的问题。然后对整个游戏产业的行业背景进行了分析,并分析了腾讯、网易、巨人等国内知名网络公司的竞争策略、竞争优势,最后与这些国内知名的网络企业进行对比,找出适合风雷网络的发展策略。 在公司经营环境分析方面,风雷网络要想实现跨越式发展必须丰富产品结构,实现多元化发展,除了跨地域发展本地化棋牌类网络游戏以外,还应发展原创动漫、休闲游戏平台、大型网游、中型休闲游戏、桌面养成游戏、对战平台等类型的游戏,多元化产品构成,满足用户不同种类的需求。这样才能满足不同消费者的需求。 在经营战略规划和设计方面,针对风雷网络公司的现状,可以通过本地化、网吧推广、并购等方法实现扩张和市场地域上的拓展。地域拓展是进行客户访问量的增加和市场占有率的提升的风雷网络未来战略的重要方面。只有进行上述公司总体发展战略的调整,才能满足公司未来快速发展的需要,如果真正实现公司预期的战略规划,定能使风雷公司成为地方网游的领跑者之一。 在战略实施保障方面,风雷网络想要保留原有市场地位的同时又扩大份额,开发新的市场领域,就要在原有基础上进行扩充、调整和创新。具体保障措施包括,健全企业内部组织结构,为开发新市场做好组织结构上的准备。同时应该积极引进网络游戏开发人才,在产品、市场、财务等方面完善公司治理机制。任何战略的实施,没有保障措施的跟进就无法实现预期的规划和远景。 总体上讲,在经营环境分析、战略规划和设计、以及战略实施保障三方面的研究和探讨,从根本上挖掘了风雷公司的优势和劣势,也明确了公司的潜在势力和发展前景。 因此,风雷网络力求以鲜明的本土特色吸引消费者,赢得市场,创建自己的游戏品牌。在大力发展本土网络游戏软件之外,还积极发展原创动漫及由这些创意文化衍生出来的周边产品。本文通过分析,找出了适合风雷网络扩张以及地域拓展的方法,走出一条适合风雷网络的本地化道路。
[Abstract]:With the popularity of broadband network applications in China, the resulting online game industry has gradually become a new profit fulcrum for the Internet economy. At the same time, the needs of Chinese Internet users will be more personalized and diversified, and the status of large web portals will be weakened. And the local community and vertical community will become the first choice for Internet users. Fenglei Network Company is such a local design of local characteristics of online games online game companies. This paper first introduces the development status of Fenglei Network Company and the competition situation of game software enterprises in the market at present, and puts forward the existing problems in view of the current situation of Fenglei Network Company. Then it analyzes the industry background of the whole game industry, and analyzes the competitive strategies and competitive advantages of famous domestic network companies, such as Tencent, NetEase, Giant, etc. Finally, it compares with these well-known domestic network enterprises. Find out the development strategy suitable for wind and thunder network. In the company business environment analysis, Fenglei network to achieve leapfrog development must enrich the product structure, achieve diversified development, in addition to cross-regional development of local chess and card network games, but also should develop original animation, Leisure game platform, large-scale online games, medium-sized leisure games, desktop nurturance games, combat platform and other types of games, diversified product composition, to meet the needs of different types of users. This is the only way to meet the needs of different consumers. In the aspect of business strategy planning and design, aiming at the current situation of Fenglei network company, we can expand and expand the market area by localization, internet bar promotion, merger and acquisition. Regional expansion is an important aspect of the future strategy of Fenglei Network for increasing customer visits and increasing market share. Only by adjusting the overall development strategy of the company can it meet the need of the rapid development of the company in the future. If the company really realizes the expected strategic planning, it will enable Fenglei to become one of the leaders of local online games. In the aspect of strategy implementation, if the network wants to keep its original market position and expand its market share and develop new market field, it must expand, adjust and innovate on the basis of the original market. Specific safeguard measures include improving the internal organizational structure of enterprises and preparing for the development of new markets. At the same time, we should actively introduce online game developers, improve the corporate governance mechanism in product, market, financial and other aspects. The implementation of any strategy, without safeguards to follow up, can not achieve the desired planning and vision. On the whole, the research and discussion in three aspects of business environment analysis, strategic planning and design, and strategic implementation guarantee have excavated the strengths and weaknesses of Fenglei Company, and also clarified the potential power and development prospect of the company. Therefore, Fenglei seeks to attract consumers with distinctive local characteristics, win the market and create its own game brand. In the development of local online game software, but also actively develop original animation and from these creative culture derived from the peripheral products. Based on the analysis, this paper finds out the suitable methods for the expansion of wind and thunder network and the regional expansion, and finds out a local road suitable for wind and lightning network.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F49
本文编号：2358330
[Abstract]:With the popularity of broadband network applications in China, the resulting online game industry has gradually become a new profit fulcrum for the Internet economy. At the same time, the needs of Chinese Internet users will be more personalized and diversified, and the status of large web portals will be weakened. And the local community and vertical community will become the first choice for Internet users. Fenglei Network Company is such a local design of local characteristics of online games online game companies. This paper first introduces the development status of Fenglei Network Company and the competition situation of game software enterprises in the market at present, and puts forward the existing problems in view of the current situation of Fenglei Network Company. Then it analyzes the industry background of the whole game industry, and analyzes the competitive strategies and competitive advantages of famous domestic network companies, such as Tencent, NetEase, Giant, etc. Finally, it compares with these well-known domestic network enterprises. Find out the development strategy suitable for wind and thunder network. In the company business environment analysis, Fenglei network to achieve leapfrog development must enrich the product structure, achieve diversified development, in addition to cross-regional development of local chess and card network games, but also should develop original animation, Leisure game platform, large-scale online games, medium-sized leisure games, desktop nurturance games, combat platform and other types of games, diversified product composition, to meet the needs of different types of users. This is the only way to meet the needs of different consumers. In the aspect of business strategy planning and design, aiming at the current situation of Fenglei network company, we can expand and expand the market area by localization, internet bar promotion, merger and acquisition. Regional expansion is an important aspect of the future strategy of Fenglei Network for increasing customer visits and increasing market share. Only by adjusting the overall development strategy of the company can it meet the need of the rapid development of the company in the future. If the company really realizes the expected strategic planning, it will enable Fenglei to become one of the leaders of local online games. In the aspect of strategy implementation, if the network wants to keep its original market position and expand its market share and develop new market field, it must expand, adjust and innovate on the basis of the original market. Specific safeguard measures include improving the internal organizational structure of enterprises and preparing for the development of new markets. At the same time, we should actively introduce online game developers, improve the corporate governance mechanism in product, market, financial and other aspects. The implementation of any strategy, without safeguards to follow up, can not achieve the desired planning and vision. On the whole, the research and discussion in three aspects of business environment analysis, strategic planning and design, and strategic implementation guarantee have excavated the strengths and weaknesses of Fenglei Company, and also clarified the potential power and development prospect of the company. Therefore, Fenglei seeks to attract consumers with distinctive local characteristics, win the market and create its own game brand. In the development of local online game software, but also actively develop original animation and from these creative culture derived from the peripheral products. Based on the analysis, this paper finds out the suitable methods for the expansion of wind and thunder network and the regional expansion, and finds out a local road suitable for wind and lightning network.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F49
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