服装设计模式转型策略研究
发布时间:2018-11-27 09:45
【摘要】:当今的中国,经济的不断发展使得社会的物质极大丰富,国民收入不断提高,国内消费者的消费能力显著增长,消费结构也发生了巨大的转变,消费需求从满足基本的生存需要上升到自我实现的需要。人们的生活空间与生活方式都有了多样化的拓展。针对大众化的消费已经无法概括这种丰富性,同时随着大众生活风格与品位的不断提升,追求个性和人格的充分表现,选择适合自己的有特色的服装和服饰,并能将自己融入社会文化和时尚文化潮流中去。这种兴起的个性化消费需求,就要求服装设计的发展要突破长久以来的服装设计固有的设计模式与思路,从单一化、一条线式的模式,转向相关性、综合性、网络性的模式。再加之,整个世界的空间距离因先进的科技缩小为地球村。高新技术的进步,世界经济将在系统中发展,形成经济一体化的局面。尤其是金融危机的影响,国际中的许多企业开始冲击我国国内市场,一些著名的服装品牌已经抢占了市场份额,推行品牌扩张,加速本土化进程。并随着信息技术的发展,健全、完善的服装信息系统的广泛应用也为西方发达国家服装设计的发展提供了有利的保证。这直接影响了本土的服装品牌的发展。尤其在我国沿海的一些经济比较发达的城市,服装设计模式也渐渐突破原有的单板的企业模式。本文以国内外的服装设计模式研究为契机,拓展我国服装设计的固有设计理念及思路,开发推广新的设计模式。先后分析了快速时尚服装品牌设计模式、个性化服装设计模式、DIY理念下绿色服装设计模式以及与动漫元素相结合的服装设计模式。对这些设计模式,本文进行全面的理论分析与整合,以求取长补短,试着在不断融合本民族文化之中,加强创新型、多元化的设计路线,发展出自己个性的中国服装设计。
[Abstract]:In today's China, with the continuous development of the economy, the material resources of the society are greatly enriched, the national income is constantly rising, the consumption power of domestic consumers has increased significantly, and the consumption structure has also undergone tremendous changes. Consumer demand has increased from meeting basic survival needs to self-actualizing needs. People's living space and lifestyle have diversified expansion. In the light of popular consumption, we can no longer generalize this richness. At the same time, with the continuous improvement of the style and taste of the public life, the pursuit of personality and the full expression of personality, we should choose clothes and clothing that are suitable for our own characteristics. And will be able to integrate their own social culture and fashion cultural trends to go. This kind of individualized consumption demand requires the development of clothing design to break through the pattern and train of thought which has long been inherent in the design of clothing design, from a single pattern, a line mode, to a pattern of relevance, comprehensiveness and network. In addition, the space distance of the whole world is reduced to the global village by advanced technology. The progress of high-tech, the world economy will develop in the system, form the situation of economic integration. Especially under the influence of the financial crisis, many international enterprises have begun to impact our domestic market. Some famous clothing brands have seized market share, carried out brand expansion, and accelerated the process of localization. With the development of information technology, the wide application of perfect clothing information system also provides a favorable guarantee for the development of clothing design in western developed countries. This directly affects the development of local clothing brands. Especially in some economically developed cities along the coast of our country, the fashion design mode also gradually breaks through the original veneer enterprise model. This paper takes the domestic and foreign fashion design pattern research as the opportunity, expands our country clothing design inherent design idea and the train of thought, develops and popularizes the new design pattern. This paper has analyzed the fast fashion brand design mode, the individualized clothing design pattern, the green clothing design pattern under the DIY idea and the clothing design pattern which combined with the animation element. To these design patterns, this article carries on the comprehensive theory analysis and the conformity, in order to learn from each other, tries to merge the national culture unceasingly, strengthens the innovation, the multiplex design route, develops own individuality Chinese clothing design.
【学位授予单位】:天津科技大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:TS941.2
[Abstract]:In today's China, with the continuous development of the economy, the material resources of the society are greatly enriched, the national income is constantly rising, the consumption power of domestic consumers has increased significantly, and the consumption structure has also undergone tremendous changes. Consumer demand has increased from meeting basic survival needs to self-actualizing needs. People's living space and lifestyle have diversified expansion. In the light of popular consumption, we can no longer generalize this richness. At the same time, with the continuous improvement of the style and taste of the public life, the pursuit of personality and the full expression of personality, we should choose clothes and clothing that are suitable for our own characteristics. And will be able to integrate their own social culture and fashion cultural trends to go. This kind of individualized consumption demand requires the development of clothing design to break through the pattern and train of thought which has long been inherent in the design of clothing design, from a single pattern, a line mode, to a pattern of relevance, comprehensiveness and network. In addition, the space distance of the whole world is reduced to the global village by advanced technology. The progress of high-tech, the world economy will develop in the system, form the situation of economic integration. Especially under the influence of the financial crisis, many international enterprises have begun to impact our domestic market. Some famous clothing brands have seized market share, carried out brand expansion, and accelerated the process of localization. With the development of information technology, the wide application of perfect clothing information system also provides a favorable guarantee for the development of clothing design in western developed countries. This directly affects the development of local clothing brands. Especially in some economically developed cities along the coast of our country, the fashion design mode also gradually breaks through the original veneer enterprise model. This paper takes the domestic and foreign fashion design pattern research as the opportunity, expands our country clothing design inherent design idea and the train of thought, develops and popularizes the new design pattern. This paper has analyzed the fast fashion brand design mode, the individualized clothing design pattern, the green clothing design pattern under the DIY idea and the clothing design pattern which combined with the animation element. To these design patterns, this article carries on the comprehensive theory analysis and the conformity, in order to learn from each other, tries to merge the national culture unceasingly, strengthens the innovation, the multiplex design route, develops own individuality Chinese clothing design.
【学位授予单位】:天津科技大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:TS941.2
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