从Hello Kitty流行原因看动漫形象品牌建设
发布时间：2018-11-28 09:40
【摘要】：动漫形象品牌的建设对动漫产业的发展具有非常重要的意义。从品牌的塑造和品牌的更新两个方面对知名动漫形象品牌Hello Kitty的流行原因研究发现,其可爱的形象、"空白的"表情、拟人化和合理定位的品牌塑造,以及紧随时代发展、针对不同市场的品牌更新是其品牌成功的主要原因,对我国动漫形象品牌建设有借鉴意义。
[Abstract]:Animation image brand building for the development of animation industry has a very important significance. From two aspects of brand creation and brand renewal, the popular reasons of famous animation image brand Hello Kitty are studied. It is found that its lovely image, "blank" expression, personification and reasonable positioning of brand shaping, as well as following the development of the times, Brand renewal in different markets is the main reason for the success of the brand, which has reference significance for the brand construction of animation image in China.
【作者单位】： 菏泽学院美术系;
【分类号】：G114
本文编号：2362486
[Abstract]:Animation image brand building for the development of animation industry has a very important significance. From two aspects of brand creation and brand renewal, the popular reasons of famous animation image brand Hello Kitty are studied. It is found that its lovely image, "blank" expression, personification and reasonable positioning of brand shaping, as well as following the development of the times, Brand renewal in different markets is the main reason for the success of the brand, which has reference significance for the brand construction of animation image in China.
【作者单位】： 菏泽学院美术系;
【分类号】：G114
【参考文献】
相关期刊论文 前1条
1 邢晗;;试论中国卡通品牌的发展[J];美术大观;2012年05期
【共引文献】
相关期刊论文 前1条
1 张璐;;从Hello Kitty看动漫形象品牌的营销[J];知识经济;2012年22期
【相似文献】
相关期刊论文 前6条
1 陈健伟;;浅谈国产动漫形象在周边产品开发上的缺陷[J];吉林省教育学院学报(上旬);2013年11期
2 史江滨;王璇;;电影动漫形象的符号解读[J];电影文学;2010年20期
3 杜肇铭;黄坚;;动漫主题、形象与衍生产品开发的互动机制研究[J];文艺争鸣;2011年04期
4 卢媛君;;浅谈动漫领域中角色形象的塑造[J];商;2013年19期
5 张莺;;国产精品动漫正在崛起[J];新闻传播;2013年10期
6 ;[J];;年期
，本文编号：2362486
本文链接：https://www.wllwen.com/wenyilunwen/dongmansheji/2362486.html
