网络表情符号的流变与延展空间
发布时间：2018-12-10 06:10
【摘要】：网络表情符号是网络非言语传播中的图形符号，通常由字符、图形、文字等组成，它以视觉图像为核心元素，承担了网络交际中非语言传播的功能。相较于虚拟空间内的文字表达，网络表情符号使得交流变得富有情趣而增强了交际效果，并且，网络表情符号还能表达言语所难以形容的情绪和感情，或掩盖在语言下真实的内心与态度。 网络表情符号的兴起与流变有着诸多原因和意义，它是网民交际的内在心理需要，也是视觉文化发展趋势与读图时代表达和审美需要，更是新一代网民在虚拟世界里寻求身份认同和自我价值实现的需要。此外，客观意义上，网络表情符号作为一种网络亚文化也有助于社会的整合。同时，文章也指出了三点反思：认知假象与真实情感传递的虚弱化、传播中必然存在的双重偶然性、不健康信息的管控。 在对网络表情符号延展空间的展望中，文章提出了其发展趋势的推测。尤其对其商业价值的上，除了提出动漫化及产业化的判断，更提出了它与广告、新媒体创意的密切关系和几种模式。在社会文化意义上，，网络表情符号也注定为网民的亚文化代言。
[Abstract]:Network emoji is a graphic symbol in network non-verbal communication, which is usually composed of characters, graphics, words, etc. It takes visual image as the core element and undertakes the function of non-language communication in network communication. Compared with the words expressed in the virtual space, the Internet emoticons make the communication more interesting and enhance the communication effect. Moreover, the Internet emoticons can also express the emotions and feelings that are indescribable in the speech. Or hide the true heart and attitude under the language. The rise and evolution of Internet emoji has many reasons and meanings. It is the inner psychological need of Internet users' communication, as well as the development trend of visual culture and the expression and aesthetic needs of the times of reading pictures. It is also the need of a new generation of Internet users to seek identity and self-value in the virtual world. In addition, in the objective sense, network emoji as a kind of network sub-culture also contributes to social integration. At the same time, the paper also points out three reflections: the weakness of cognitive falsehood and the transmission of real emotion, the inevitable duality of communication, and the control of unhealthy information. In the prospect of extending the space of network emoji, this paper puts forward the speculation of its development trend. Especially on its commercial value, in addition to the judgment of animation and industrialization, it also puts forward its close relationship with advertising, new media creativity and several models. In the sense of social culture, Internet emoji is also destined to be the sub-cultural endorsement of Internet users.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206
[Abstract]:Network emoji is a graphic symbol in network non-verbal communication, which is usually composed of characters, graphics, words, etc. It takes visual image as the core element and undertakes the function of non-language communication in network communication. Compared with the words expressed in the virtual space, the Internet emoticons make the communication more interesting and enhance the communication effect. Moreover, the Internet emoticons can also express the emotions and feelings that are indescribable in the speech. Or hide the true heart and attitude under the language. The rise and evolution of Internet emoji has many reasons and meanings. It is the inner psychological need of Internet users' communication, as well as the development trend of visual culture and the expression and aesthetic needs of the times of reading pictures. It is also the need of a new generation of Internet users to seek identity and self-value in the virtual world. In addition, in the objective sense, network emoji as a kind of network sub-culture also contributes to social integration. At the same time, the paper also points out three reflections: the weakness of cognitive falsehood and the transmission of real emotion, the inevitable duality of communication, and the control of unhealthy information. In the prospect of extending the space of network emoji, this paper puts forward the speculation of its development trend. Especially on its commercial value, in addition to the judgment of animation and industrialization, it also puts forward its close relationship with advertising, new media creativity and several models. In the sense of social culture, Internet emoji is also destined to be the sub-cultural endorsement of Internet users.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G206
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