中国式ACG现象的思考
发布时间：2018-12-10 15:16
【摘要】： “ACG”是Animation(卡通动画)、Comics(漫画)、Game(游戏)三者合起来的简称。日本作为亚洲动漫产业的先行者和领头人,其“ACG”的文化辐射到了全亚洲,中国当然也不例外。但在中国,“ACG”从表面的名称到实质的内容自有其特殊性:一是三者没有形成统一的相互咬合的产业链条而各自为政,再是受众面较小,只局限在20世纪80年代以后生人。为什么会在中国出现这种现象是本文研究的重点。 本文首先由澄清概念入手,阐释中国的“动漫”产业与日本“ACG”的异同,为全文的论述做好铺垫;接着从表面的“ACG”特征与中国式“ACG”现象入手,并与发展成熟的日本作对比,来找寻两者之间从文化、产业、受众等方面的异同以及差距和优势,以期对中国的“ACG”现象有更为全面的认识;接着更深入的从经济、政治、生活环境、社会心理等角度去探讨中国式“ACG”现象的根源;最后综合全篇,一方面分析日本“ACG”的弊端,为中国自身的发展寻找可借鉴之处,另一方面总结本土的优势为中国真正的“ACG”产业提出一些建议及有价值的参考,为中国“ACG”产业健康有序地发展提供助力。 在写作过程中,笔者综合运用了文献法、调查法、案例法及对比分析法,通过大量具有说服力的数据来进行说明论证。
[Abstract]:"ACG" is a combination of Animation (cartoon), Comics (comic), Game (game). As the pioneer and leader of Asian animation industry, Japan's "ACG" culture radiates all over Asia, and China is no exception. But in China, "ACG" has its own particularity from the name of the surface to the content of the substance. One is that the three have not formed a unified industrial chain of mutual entrapment, and have their own affairs separately, and then the popularity is relatively small, which is confined to the people born after the 80s of the 20th century. Why this phenomenon appears in China is the focus of this paper. This article begins with clarifying the concept, explains the similarities and differences between China's "animation" industry and Japan's "ACG", and paves the way for the full text of the discussion; Then, starting with the appearance of "ACG" and the phenomenon of "ACG" in China, and comparing it with the mature Japan, the author tries to find out the similarities and differences between the two in terms of culture, industry, audience and so on, as well as the differences and advantages. In order to have a more comprehensive understanding of the "ACG" phenomenon in China; Then from the economic, political, living environment, social psychology and other angles to explore the root causes of Chinese "ACG" phenomenon; In the end, on the one hand, it analyzes the disadvantages of "ACG" in Japan, and on the other hand, sums up the local advantages and puts forward some suggestions and valuable references for the real "ACG" industry in China. For China's "ACG" industry healthy and orderly development to provide assistance. In the process of writing, the author synthetically uses the literature method, the investigation method, the case law and the contrast analysis method, through a large number of persuasive data to explain the argument.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J954
本文编号：2370797
[Abstract]:"ACG" is a combination of Animation (cartoon), Comics (comic), Game (game). As the pioneer and leader of Asian animation industry, Japan's "ACG" culture radiates all over Asia, and China is no exception. But in China, "ACG" has its own particularity from the name of the surface to the content of the substance. One is that the three have not formed a unified industrial chain of mutual entrapment, and have their own affairs separately, and then the popularity is relatively small, which is confined to the people born after the 80s of the 20th century. Why this phenomenon appears in China is the focus of this paper. This article begins with clarifying the concept, explains the similarities and differences between China's "animation" industry and Japan's "ACG", and paves the way for the full text of the discussion; Then, starting with the appearance of "ACG" and the phenomenon of "ACG" in China, and comparing it with the mature Japan, the author tries to find out the similarities and differences between the two in terms of culture, industry, audience and so on, as well as the differences and advantages. In order to have a more comprehensive understanding of the "ACG" phenomenon in China; Then from the economic, political, living environment, social psychology and other angles to explore the root causes of Chinese "ACG" phenomenon; In the end, on the one hand, it analyzes the disadvantages of "ACG" in Japan, and on the other hand, sums up the local advantages and puts forward some suggestions and valuable references for the real "ACG" industry in China. For China's "ACG" industry healthy and orderly development to provide assistance. In the process of writing, the author synthetically uses the literature method, the investigation method, the case law and the contrast analysis method, through a large number of persuasive data to explain the argument.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J954
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