上海动画产业公司策划与制作流程的问题研究
发布时间：2018-12-13 12:55
【摘要】： 据统计,中国动漫企业从二十世纪初的600多家发展到目前的五千六百余家,从业人员达二十余万,动漫总产量超过十三万分钟,每年有三百余家动漫企业注册登记,近万人进入到动漫行业。但在繁荣发展的背景之下,动漫行业所出现的问题也日渐凸显：集约化程度低,原创能力弱,自有自主知识产权产品少,产业链不完整等。 笔者通过与行业内的人士访谈,针对动画行业公司进行问卷调查的方式试图从行业内部的制作环节上找出与宏观问题相对应的症结之所在,但对于复杂而庞大的整个行业的问题,笔者只能倾尽个人之力研究其一二,因而选取了策划和制作流程中的问题作以研究。文章采用了问卷调查以及从业人员访问相结合的研究方法,选取了上海市九家分居大、中、小规模的动画企业,拟从公司基本情况,从业人员状况及制作流程中的一些细节等方面为研究路径,结合作者在行业内工作的实际经验,针对剧作以及流程管理问题做一较为深入详尽的阐述。 文章分三部分,第一章为“绪论”,包含了对行业现状的概述、策划流程的考察以及研究进路的叙述三节；第二章通过分析问卷的数据以及由访谈得来的实证材料按照“从业人员你的基本情况”、“一般流程及策略”和人才管理三个部分,归纳总结了上海动画产业公司在制作策划环节上的一些问题；第三章是在前一章实证分析的基础上所作的进一步思考,得出了关于动画观念以及策划流程科学性两方面的问题总结。 本文作者认为,对于在我国上至决策制定层,下至寻常百姓,普遍对动画片存在偏见,认为其本身即是低幼化的,并赋予其过多的“教化”意义,削弱了其作为文化消费品在娱乐等其他方面的功能,因而导致生产策划环节中遇到如分类不明,选题受“倾向性”影响等一系列问题。其次,我国动画行业形成时间较短,在人员经验、管理规范性等诸方面尚来不及形成气候和体系,而这也反作用于动画制作上,影响了成品动画片的质量。笔者试图引入和比较了国际先进行列的一些做法,但这些做法的具体实施还需要本国动画行业人员的智慧,使得先进经验和我国实际相结合,真正促进动画业的发展。
[Abstract]:According to statistics, the number of animation companies in China has grown from more than 600 in the early 20th century to more than 5600 at present, with more than 200,000 employees, with a total output of more than 130000 minutes, and more than 300 animation companies registered each year. Nearly 10,000 people into the animation industry. However, under the background of prosperity and development, the problems of animation industry are also increasingly prominent: the degree of intensification is low, the ability of originality is weak, the products of its own intellectual property rights are few, the industrial chain is incomplete and so on. Through interviews with people in the industry, the author attempts to find out the crux of the macro problems from the internal production links of the industry through a questionnaire survey of animation industry companies. But for the complex and huge problems of the whole industry, the author can only make every effort to study one or two of them, so I choose the problems in the planning and production process to study. This paper adopts the research method of questionnaire investigation and employee interview, and selects nine large, medium and small animation enterprises in Shanghai, which are based on the basic situation of the company. The status of the practitioners and some details in the production process are the research path. Combined with the author's practical experience in the industry, the author makes a deep and detailed exposition on the drama and process management. The article is divided into three parts. The first chapter is "introduction", which includes the overview of the current situation of the industry, the investigation of the planning process and the narration of the research approach. The second chapter analyzes the data of the questionnaire and the empirical materials obtained from the interviews according to "the basic situation of employees", "General process and strategy" and talent management. Summarized the Shanghai Animation Industry Company in the production planning process of some problems; The third chapter is based on the empirical analysis of the previous chapter of further thinking, the concept of animation and the planning process of two aspects of scientific summary. The author of this paper holds that there is a general prejudice against animations in our country up to the policy-making level and down to the ordinary people, who believe that they are primary-age in their own right, and endow them with too much "enlightenment" meaning. It weakens its function in entertainment and other aspects as cultural consumer goods, thus leading to a series of problems in production planning, such as unclear classification, subject selection influenced by "tendency", and so on. Secondly, the formation time of animation industry in our country is relatively short, and it is too late to form climate and system in personnel experience, management standard and so on, and this also counteracts on animation production, which affects the quality of finished animation. The author tries to introduce and compare some of the international advanced methods, but the implementation of these practices still needs the wisdom of the domestic animation industry personnel, so that the combination of advanced experience and China's reality, truly promote the development of animation industry.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G124
[Abstract]:According to statistics, the number of animation companies in China has grown from more than 600 in the early 20th century to more than 5600 at present, with more than 200,000 employees, with a total output of more than 130000 minutes, and more than 300 animation companies registered each year. Nearly 10,000 people into the animation industry. However, under the background of prosperity and development, the problems of animation industry are also increasingly prominent: the degree of intensification is low, the ability of originality is weak, the products of its own intellectual property rights are few, the industrial chain is incomplete and so on. Through interviews with people in the industry, the author attempts to find out the crux of the macro problems from the internal production links of the industry through a questionnaire survey of animation industry companies. But for the complex and huge problems of the whole industry, the author can only make every effort to study one or two of them, so I choose the problems in the planning and production process to study. This paper adopts the research method of questionnaire investigation and employee interview, and selects nine large, medium and small animation enterprises in Shanghai, which are based on the basic situation of the company. The status of the practitioners and some details in the production process are the research path. Combined with the author's practical experience in the industry, the author makes a deep and detailed exposition on the drama and process management. The article is divided into three parts. The first chapter is "introduction", which includes the overview of the current situation of the industry, the investigation of the planning process and the narration of the research approach. The second chapter analyzes the data of the questionnaire and the empirical materials obtained from the interviews according to "the basic situation of employees", "General process and strategy" and talent management. Summarized the Shanghai Animation Industry Company in the production planning process of some problems; The third chapter is based on the empirical analysis of the previous chapter of further thinking, the concept of animation and the planning process of two aspects of scientific summary. The author of this paper holds that there is a general prejudice against animations in our country up to the policy-making level and down to the ordinary people, who believe that they are primary-age in their own right, and endow them with too much "enlightenment" meaning. It weakens its function in entertainment and other aspects as cultural consumer goods, thus leading to a series of problems in production planning, such as unclear classification, subject selection influenced by "tendency", and so on. Secondly, the formation time of animation industry in our country is relatively short, and it is too late to form climate and system in personnel experience, management standard and so on, and this also counteracts on animation production, which affects the quality of finished animation. The author tries to introduce and compare some of the international advanced methods, but the implementation of these practices still needs the wisdom of the domestic animation industry personnel, so that the combination of advanced experience and China's reality, truly promote the development of animation industry.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G124
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