韩国文化贸易的成功对中国的启示
发布时间：2018-12-24 16:27
【摘要】： 作为当代人类社会新的财富创造形态，文化贸易在全球范围内迅速发展并改变着传统的经济形式，对世界格局、经济发展趋势和可持续发展产生了重要影响，已经成为推动经济增长、培育创新能力、增强地区、国家和城市综合竞争力的重要因素，日益引起国际社会的普遍关注。 韩国在文化贸易方面取得了令人瞩目的成就，基本实现了韩国文化的现代化。韩国现代化模式的最鲜明特点是重视人的精神因素，，即文化因素，可以说，文化是韩国经济成功的深层底蕴。目前韩国文化在亚洲乃至世界都产生了较大影响，特别是在亚洲已成为别国争相效仿的楷模。韩国的成功关键在于能充分地发掘本民族特色的文化传统，使之与现代化的生产方式、生产经验以及先进的国际营销手段融合起来，重视人才培养，在人才的培养上给予资金、制度的优惠条件，通过种种的努力把文化资源的比较优势转化为文化产品在国际市场上的竞争优势。综上，韩国文化贸易成功的主要原因为政府的大力支持、优秀人才的培养、先进的国际营销手段和充裕的资金支持。 跨入21世纪以来，中国日益成为世界经济体系的一个重要组成部分，中国已成为全球经济发展最快、吸引外资最多的国家之一。然而，中国在文化贸易方面远远落后于国家对外贸易的总体增幅，并且存在巨大的逆差。中韩两国文化交流的历史源远流长，文化发展彼此紧密相连。自从1992年中韩建交以来，两国彼此互通互惠。韩国文化贸易的成功经验对我国具有借鉴作用。中国政府、文化产业以及文化企业应该积极主动地学习韩国文化贸易的成功经验以促进我国文化贸易的发展。 本文首先介绍了当今世界文化产业与贸易的发展状况、文化产业和文化贸易的定义、特点等基本知识和概念，接着文章分析了韩国文化贸易的现状，尤其介绍了韩国文化产业的三大支柱—影视业、网络游戏业和卡通动漫业的发展状况并总结了其文化贸易发展的成功经验。然后文章以影视产业、表演业及出版业为例分析了中国文化贸易的基本发展情况，找出阻碍我国文化贸易发展的因素。结合韩国的成功经验，文章最后从政府导向、产业发展措施及企业自身行为等方面提出了促进我国文化贸易发展的几点思考。我国政府应该积极转变政府职能，制定鼓励文化产业出口的文件，拓宽投融资渠道，加强知识产权立法。文化产业要完善人才培养机制，培养适应文化产业发展的多方位人才，还要配合政府制定适合文化产业发展的政策，支持和鼓励我国文化产品走出去。文化企业也要熟悉国际市场的运作规律并能够驾驭国际市场复杂局面，做好国际市场营销工作，形成一批在国际市场有影响力的文化品牌，逐步改变文化产品出口严重逆差的局面，增强我国文化实力和国际竞争力。
[Abstract]:As a new form of wealth creation in contemporary human society, cultural trade develops rapidly in the global scope and changes the traditional economic forms, which has an important impact on the world pattern, economic development trend and sustainable development. It has become an important factor to promote economic growth, cultivate innovation ability, and enhance the comprehensive competitiveness of regions, countries and cities, which has increasingly attracted the attention of the international community. South Korea has made remarkable achievements in cultural trade and basically realized the modernization of Korean culture. The most distinctive feature of the Korean modernization model is to attach importance to the spiritual factor, that is, the cultural factor, which can be said to be the deep content of Korea's economic success. At present, Korean culture has exerted great influence in Asia and the world, especially in Asia, which has become a model for other countries to emulate. The key to South Korea's success lies in being able to fully explore the cultural traditions of its own national characteristics, integrate them with modern production methods, production experience and advanced international marketing means, attach importance to the cultivation of talents, and provide funds for the cultivation of talents. The preferential conditions of the system transform the comparative advantage of cultural resources into the competitive advantage of cultural products in the international market through all kinds of efforts. To sum up, the main reasons for the success of Korean cultural trade are the strong support of the government, the cultivation of excellent talents, advanced international marketing methods and abundant financial support. Since entering the 21st century, China has increasingly become an important part of the world economic system. China has become one of the fastest developing countries in the world economy and attracting the most foreign investment. However, China's cultural trade lags far behind the overall growth rate of the country's foreign trade, and there is a huge deficit. Cultural exchanges between China and South Korea have a long history and cultural development is closely linked with each other. Since the establishment of diplomatic relations between China and South Korea in 1992, the two countries have exchanged mutual benefits. The successful experience of Korean cultural trade can be used for reference in our country. The Chinese government, cultural industry and cultural enterprises should actively learn from the successful experience of Korean cultural trade in order to promote the development of cultural trade in China. This paper first introduces the development of cultural industry and trade in the world, the definition and characteristics of cultural industry and trade, and then analyzes the current situation of Korean cultural trade. In particular, this paper introduces the development of the three pillars of Korean cultural industry-film and TV industry, online game industry and cartoon industry, and summarizes its successful experience in the development of cultural trade. Then taking film and television industry, performance industry and publishing industry as examples, this paper analyzes the basic development of Chinese cultural trade and finds out the factors that hinder the development of Chinese cultural trade. Combined with the successful experience of South Korea, the article finally puts forward some thoughts on promoting the development of cultural trade in China from the aspects of government guidance, industrial development measures and enterprises' own behavior. Our government should actively change its functions, formulate documents to encourage the export of cultural industries, broaden the channels of investment and financing, and strengthen the legislation of intellectual property rights. The cultural industry should perfect the talent training mechanism, train the multi-directional talents who adapt to the development of the cultural industry, and cooperate with the government to formulate the policy suitable for the development of the cultural industry, to support and encourage the cultural products of our country to go out. Cultural enterprises should also be familiar with the rules of operation of the international market, be able to control the complex situation of the international market, do a good job in international marketing, and form a number of cultural brands with influence in the international market. Gradually change the situation of serious deficit in the export of cultural products and strengthen our cultural strength and international competitiveness.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F753.126;G131.26
本文编号：2390826
[Abstract]:As a new form of wealth creation in contemporary human society, cultural trade develops rapidly in the global scope and changes the traditional economic forms, which has an important impact on the world pattern, economic development trend and sustainable development. It has become an important factor to promote economic growth, cultivate innovation ability, and enhance the comprehensive competitiveness of regions, countries and cities, which has increasingly attracted the attention of the international community. South Korea has made remarkable achievements in cultural trade and basically realized the modernization of Korean culture. The most distinctive feature of the Korean modernization model is to attach importance to the spiritual factor, that is, the cultural factor, which can be said to be the deep content of Korea's economic success. At present, Korean culture has exerted great influence in Asia and the world, especially in Asia, which has become a model for other countries to emulate. The key to South Korea's success lies in being able to fully explore the cultural traditions of its own national characteristics, integrate them with modern production methods, production experience and advanced international marketing means, attach importance to the cultivation of talents, and provide funds for the cultivation of talents. The preferential conditions of the system transform the comparative advantage of cultural resources into the competitive advantage of cultural products in the international market through all kinds of efforts. To sum up, the main reasons for the success of Korean cultural trade are the strong support of the government, the cultivation of excellent talents, advanced international marketing methods and abundant financial support. Since entering the 21st century, China has increasingly become an important part of the world economic system. China has become one of the fastest developing countries in the world economy and attracting the most foreign investment. However, China's cultural trade lags far behind the overall growth rate of the country's foreign trade, and there is a huge deficit. Cultural exchanges between China and South Korea have a long history and cultural development is closely linked with each other. Since the establishment of diplomatic relations between China and South Korea in 1992, the two countries have exchanged mutual benefits. The successful experience of Korean cultural trade can be used for reference in our country. The Chinese government, cultural industry and cultural enterprises should actively learn from the successful experience of Korean cultural trade in order to promote the development of cultural trade in China. This paper first introduces the development of cultural industry and trade in the world, the definition and characteristics of cultural industry and trade, and then analyzes the current situation of Korean cultural trade. In particular, this paper introduces the development of the three pillars of Korean cultural industry-film and TV industry, online game industry and cartoon industry, and summarizes its successful experience in the development of cultural trade. Then taking film and television industry, performance industry and publishing industry as examples, this paper analyzes the basic development of Chinese cultural trade and finds out the factors that hinder the development of Chinese cultural trade. Combined with the successful experience of South Korea, the article finally puts forward some thoughts on promoting the development of cultural trade in China from the aspects of government guidance, industrial development measures and enterprises' own behavior. Our government should actively change its functions, formulate documents to encourage the export of cultural industries, broaden the channels of investment and financing, and strengthen the legislation of intellectual property rights. The cultural industry should perfect the talent training mechanism, train the multi-directional talents who adapt to the development of the cultural industry, and cooperate with the government to formulate the policy suitable for the development of the cultural industry, to support and encourage the cultural products of our country to go out. Cultural enterprises should also be familiar with the rules of operation of the international market, be able to control the complex situation of the international market, do a good job in international marketing, and form a number of cultural brands with influence in the international market. Gradually change the situation of serious deficit in the export of cultural products and strengthen our cultural strength and international competitiveness.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F753.126;G131.26
【引证文献】
相关硕士学位论文 前7条
1 张颖;中国影视产业融资模式研究[D];东北师范大学;2015年
2 崔庆慧;市场营销视角下中国创意产业国际化的理论研究[D];中国海洋大学;2015年
3 刘倩;我国文化贸易的发展及其对经济增长影响研究[D];首都经济贸易大学;2013年
4 姜雅瑞;我国文化贸易发展的现状、影响因素及对策研究[D];南昌大学;2012年
5 王璐;英韩文化产品对汉语国际推广的启示[D];中央民族大学;2012年
6 李世美;韩中文化贸易发展分析[D];东北师范大学;2011年
7 王凌云;上海女大学生“韩版”服装购买行为研究[D];东华大学;2011年
本文编号：2390826
本文链接：https://www.wllwen.com/wenyilunwen/dongmansheji/2390826.html
