我国手机出版发展现状及对策研究

发布时间：2018-12-28 17:45

【摘要】： 2000年1月,全世界第一部手机小说《阿由的故事》在日本面世。2001年7月,《扬子晚报》推出短信版“扬子随身看”,掀开了我国手机出版业的发展序幕。截至2006年底,我国数字出版产业整体收入约200亿元,其中手机出版(包括手机彩铃、手机游戏、手机动漫)的收入就达80亿元。随着手机通讯以及互联网技术的发展,手机与互联网的结合日益密切,手机已经成为了一个重要的出版载体,手机出版成为了一种新兴的数字出版形态。虽然我国手机出版业在蓬勃的发展,但是目前我国出版业内外人士对手机出版也并没有一个深入的研究,大多数的研究仅仅停留在手机出版概念、规模及其发展趋势的预测以及就手机出版中出现的某一问题或环节上。而对我国手机出版发展现状、问题与发展对策的总结性文章几乎没有,因此,本文力图在现有研究资料的基础上,通过分析我国手机出版的现状,并对照日韩两国手机出版业的发展情况,理清困扰我国手机出版发展的问题,从而提出我国手机出版业发展的对策建议。全文共分六章: 第一章,主要是对论文的研究背景和分析框架做一个说明,具体包括相关背景的介绍,研究现状,研究方法和研究框架。第二章,即对手机出版的起源、概念界定以及其特点的概括和总结,以便下文研究阐叙之用。第三章,是对国内外手机出版发展的概况做一个总结,其中国外手机出版主要是指日、韩两国的手机出版业,分析国内外手机出版业高速发展的成就及原因。第四章,在前文的基础上分析得出当前困扰我国手机出版产业发展的问题。第五章,针对上章的分析出来问题提出相关建议和对策。第六章,是结语部分,总结本论文的不足,并提出展望,希望本论文能够起到一个抛砖引玉的作用,让更多的人来研究手机出版,从而为我国手机出版业的发展出谋划策。
[Abstract]:In January 2000, the world's first mobile novel "A you's Story" was published in Japan. In July, 2001, Yangzi Evening News launched a short message version of "Yangtze to read with you", which opened the prelude to the development of China's mobile phone publishing industry. By the end of 2006, the total revenue of China's digital publishing industry was about 20 billion yuan, of which the revenue of mobile phone publishing (including mobile phone color bell, mobile game, mobile animation) reached 8 billion yuan. With the development of mobile phone communication and Internet technology, the combination of mobile phone and Internet has become an important publishing carrier, and mobile phone publishing has become a new digital publishing form. Although the mobile phone publishing industry in our country is booming, but at present, there is no in-depth study on mobile phone publishing by people inside and outside the publishing industry in our country. Most of the research just stays on the concept of mobile phone publishing. The prediction of scale and its development trend, as well as a certain problem or link in cell phone publishing. However, there are few summary articles on the development of mobile phone publishing in China. Therefore, this paper tries to analyze the current situation of mobile phone publishing in China on the basis of the existing research data. Compared with the development of mobile phone publishing industry in Japan and Korea, the paper clarifies the problems that haunt the development of mobile phone publishing industry in China, and puts forward the countermeasures and suggestions for the development of mobile phone publishing industry in China. This paper is divided into six chapters: the first chapter is a description of the research background and analysis framework, including the introduction of relevant background, research status, research methods and research framework. The second chapter is the origin of mobile phone publishing, the definition of the concept and its characteristics of the summary and summary, so as to discuss the use of the following research. The third chapter is a summary of the development of mobile phone publishing at home and abroad, in which the mobile phone publishing mainly refers to the mobile phone publishing industry in Japan and South Korea, and analyzes the achievements and reasons of the rapid development of the mobile phone publishing industry at home and abroad. The fourth chapter, on the basis of the analysis of the previous analysis of the current development of mobile phone publishing industry in China. The fifth chapter, according to the analysis of the previous chapter out of the problem put forward relevant suggestions and countermeasures. The sixth chapter is the conclusion part, summarizes the insufficiency of this paper, and puts forward the prospect, hoping that this paper can play a role of drawing a brick, let more people study the mobile phone publishing, so as to give suggestions for the development of the mobile phone publishing industry in our country.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：G206-F

【引证文献】