浙江省数字娱乐网站及栏目的调查研究
发布时间：2019-01-26 07:10
【摘要】： 数字娱乐产业指以动漫、卡通、网上游戏等基于数字技术的文化产业。数字娱乐网站是指以上述文化内容为主体,基于网络技术的发展变革而兴起成长起来的的网站及栏目。这个定义下的数字娱乐网站主要包含的内容主要有:专门的动漫、游戏、手机娱乐网站或综合性网站中相对应的栏目。我们的生活愈加进入休闲娱乐时代,而随着网络技术的日新月异,势必推动数字娱乐超越传统娱乐方式,带来各种意想不到的变化。 本篇论文首先将数字娱乐网站的发生、发展作了系统的梳理。将国内外数字娱乐网站及栏目做了比较分析,着重对比了栏目建构、网站运营方面的异同、各自的优缺点和造成这种差异的原因。在此基础上,分别从经济、文化、政策层面探讨浙江省建设数字娱乐网站的独特环境。在动漫、游戏、手机娱乐网站这三块内容上,分别列举出浙江省比较典型且发展较好的案例进行一一对应,对比国内外相关领域的发展,找到差距和潜力。 通过调查问卷,从受众视角来解读数字娱乐网站的市场需求、栏目设置、广告收费前景等问题,得到更加直观和实际的论据支持。虽然我省存在着经济和人文的优势,但在数字娱乐网站的发展上同样面临市场竞争、技术落后和内容缺席的压力,需要不断创新与调整,规避趋利性带来的种种风险。要集中力量加强政策引导、网站内容建设、法律监管,争取使浙江省数字娱乐网站真正可持续发展起来。
[Abstract]:Digital entertainment industry refers to animation, cartoon, online games and other cultural industries based on digital technology. Digital entertainment website refers to the above cultural content as the main body, based on the development of network technology and the rise and growth of websites and columns. This definition of digital entertainment sites mainly include: specialized animation, games, mobile entertainment sites or comprehensive website corresponding columns. Our life is increasingly entering the age of leisure and entertainment, and with the rapid development of network technology, digital entertainment is bound to push beyond the traditional entertainment mode, bringing all kinds of unexpected changes. This paper first of all will digital entertainment website occurrence, the development has made the systematic comb. This paper makes a comparative analysis of digital entertainment websites and columns at home and abroad, focusing on the comparison of column construction, website operation, their advantages and disadvantages, and the causes of this difference. On this basis, the unique environment for the construction of digital entertainment websites in Zhejiang Province is discussed from the aspects of economy, culture and policy. In the animation, game, mobile entertainment website these three pieces of content, respectively enumerates Zhejiang Province relatively typical and the development good case to carry on the one-to-one correspondence, contrasts the domestic and foreign related domain development, finds the disparity and the potential. Through the questionnaire, from the perspective of the audience to interpret the digital entertainment website market demand, column setting, advertising fee prospects and other issues, more intuitive and practical arguments support. Although our province has the advantages of economy and humanities, the development of digital entertainment websites also faces the pressure of market competition, technical backwardness and content absenteeism, which requires constant innovation and adjustment to avoid all kinds of risks brought by the trend of profit. We should concentrate our efforts on strengthening policy guidance, website content construction, and legal supervision in order to make digital entertainment websites in Zhejiang Province truly sustainable.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F49
本文编号：2415246
[Abstract]:Digital entertainment industry refers to animation, cartoon, online games and other cultural industries based on digital technology. Digital entertainment website refers to the above cultural content as the main body, based on the development of network technology and the rise and growth of websites and columns. This definition of digital entertainment sites mainly include: specialized animation, games, mobile entertainment sites or comprehensive website corresponding columns. Our life is increasingly entering the age of leisure and entertainment, and with the rapid development of network technology, digital entertainment is bound to push beyond the traditional entertainment mode, bringing all kinds of unexpected changes. This paper first of all will digital entertainment website occurrence, the development has made the systematic comb. This paper makes a comparative analysis of digital entertainment websites and columns at home and abroad, focusing on the comparison of column construction, website operation, their advantages and disadvantages, and the causes of this difference. On this basis, the unique environment for the construction of digital entertainment websites in Zhejiang Province is discussed from the aspects of economy, culture and policy. In the animation, game, mobile entertainment website these three pieces of content, respectively enumerates Zhejiang Province relatively typical and the development good case to carry on the one-to-one correspondence, contrasts the domestic and foreign related domain development, finds the disparity and the potential. Through the questionnaire, from the perspective of the audience to interpret the digital entertainment website market demand, column setting, advertising fee prospects and other issues, more intuitive and practical arguments support. Although our province has the advantages of economy and humanities, the development of digital entertainment websites also faces the pressure of market competition, technical backwardness and content absenteeism, which requires constant innovation and adjustment to avoid all kinds of risks brought by the trend of profit. We should concentrate our efforts on strengthening policy guidance, website content construction, and legal supervision in order to make digital entertainment websites in Zhejiang Province truly sustainable.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2007
【分类号】：F49
【参考文献】
相关期刊论文 前2条
1 戴伟辉,戴勇;网络游戏生态链研究[J];软科学;2005年01期
2 刘箴;;数字娱乐领域中的虚拟人情绪表现模型研究[J];系统仿真学报;2006年10期
，本文编号：2415246
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