产业链视角下的中国动漫产业发展研究
发布时间：2019-03-07 20:36
【摘要】：动漫产业的特殊性在于它以位于产业链下游的衍生产品的销售实现企业的盈利,而主要不是靠产品本身的售播营销赚钱。因而,动漫产业通过产业链的发展模式对于其生存和壮大就显得特别重要。 国际动漫产业发展模式多种多样,美日韩等国在发展中都摸索出了适合自身的发展模式。之前照搬国际上通用的发展模式,在中国经过一段时间的发展后,出现了水土不服的状况。中国是动漫产业弱国,应在注意吸取国际经验的同时,不断探索出适合自身的动漫产业发展模式。 本文运用产业链相关理论,并运用了数字分析和举例的方法,首先分析了中国动漫产业链的优势,接着论述了发展现状和存在的主要问题,又归纳总结了其他动漫强国的产业链发展模式,最后提出建议。
[Abstract]:The particularity of animation industry lies in that it realizes the profit of the enterprise by the sale of derivative products downstream of the industry chain, but not by the sale and broadcast marketing of the product itself. Therefore, animation industry through the industry chain development model for its survival and growth is particularly important. The development mode of international animation industry is varied, such as the United States, Japan and South Korea have groped out their own development mode. Before copying the international development model, after a period of development in China, there has been a situation of disobedience. China is a weak country of animation industry, we should pay attention to absorb international experience, and constantly explore the development mode of animation industry suitable for itself. Based on the theory of industrial chain and the methods of digital analysis and examples, this paper first analyzes the advantages of Chinese animation industry chain, and then discusses the current situation of development and the main problems existing in the industry chain. And summed up other animation power industry chain development model, finally put forward suggestions.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719
[Abstract]:The particularity of animation industry lies in that it realizes the profit of the enterprise by the sale of derivative products downstream of the industry chain, but not by the sale and broadcast marketing of the product itself. Therefore, animation industry through the industry chain development model for its survival and growth is particularly important. The development mode of international animation industry is varied, such as the United States, Japan and South Korea have groped out their own development mode. Before copying the international development model, after a period of development in China, there has been a situation of disobedience. China is a weak country of animation industry, we should pay attention to absorb international experience, and constantly explore the development mode of animation industry suitable for itself. Based on the theory of industrial chain and the methods of digital analysis and examples, this paper first analyzes the advantages of Chinese animation industry chain, and then discusses the current situation of development and the main problems existing in the industry chain. And summed up other animation power industry chain development model, finally put forward suggestions.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719
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