迪斯尼主题公园落户上海对SMG动漫板块影响的研究

发布时间：2019-04-17 05:24

【摘要】：2009年11月4日,上海迪斯尼主题公园项目正式获得获国家有关部门核准,上海被正式纳入迪斯尼主题公园全球化版图当中。这一重大事件必定对国内动漫产业带来一定的影响。而SMG动漫板块作为上海地区动漫产业领军力量,将首当其冲,直接与迪斯尼在同一市场中进行竞争。本论文着重分析迪斯尼落户中国带给SMG动漫板块的影响。首先,迪斯尼落户上海带给SMG动漫板块的发展机遇：迪斯尼落户上海直接扩大了上海动漫市场的容量,有助于SMG动漫板块在竞争中加快自身的发展；迪斯尼落户上海有助于SMG动漫板块借助迪斯尼主题公园带来的旅游机遇提升自己频道的影响力；以迪斯尼落户上海为契机,SMG动漫板块可以在直接的竞争接触中学习先进的产品理念和管理经验。但同时,我们也需要清醒的意识到,迪斯尼进入上海将带给SMG动漫板块巨大的竞争压力：SMG动漫板块将面临更加严峻的受众资源分流压力；SMG动漫板块需要更多的去面对资本市场上带来的压力；SMG动漫板块将面对更激烈的动画电影档期和终端院线资源的争夺等。在分析研究迪斯尼落户带给SMG动漫版块的机遇与压力的前提下,作者从宏观和微观两个层面出发,提出了相应的SMG动漫版块应对迪斯尼进入上海的策略,并对策略实施的可能性结果进行预估与分析。
[Abstract]:On Nov. 4, 2009, the project of Shanghai Disney theme Park was officially approved by relevant state departments, and Shanghai was formally incorporated into the global map of Disney theme Park. This important event is bound to bring a certain impact on the domestic animation industry. And SMG animation sector as Shanghai animation industry leader, will bear the brunt, directly with Disney in the same market competition. This paper focuses on the impact of Disney's residence in China on the SMG animation sector. First of all, Disney settled in Shanghai to bring SMG animation sector development opportunities: Disney settled in Shanghai directly expanded the capacity of Shanghai animation market, help SMG animation sector in the competition to speed up their own development; Disney's presence in Shanghai will help the SMG animation sector enhance the impact of its channels by taking advantage of the travel opportunities offered by Disney theme parks. Taking Disney's residence in Shanghai as an opportunity, the SMG animation sector can learn advanced product concepts and management experience in direct competitive contact. But at the same time, we also need to wake up to the fact that Disney's entry into Shanghai will bring great competitive pressure to the SMG animation sector: the SMG animation sector will face more severe pressure to divert audience resources; SMG animation sector needs more to face the pressure brought by the capital market; SMG animation sector will face more intense animation film scheduling and end-line resources competition and so on. On the premise of analyzing and studying the opportunity and pressure brought by Disney residence to SMG animation section, the author puts forward the corresponding strategy of SMG animation section to deal with Disney's entry into Shanghai from the macro and micro levels. The possible results of the implementation of the strategy are predicted and analyzed.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719

【共引文献】