《西游记》的视觉传播研究
发布时间：2019-05-06 16:37
【摘要】： 视觉传播,是运用或平面或立体的、或静态或动态的直观图像,以视觉符号转化、分享、承载和传送文本意义的传播行为。当一部小说名著问世并获得了权威性之后,文字上的可变余地随之最小化,因而由版画插图、戏曲、民间工艺、连环画、动漫、影视所组成的视觉传播序列就构建了古典名著最持久也最活跃的存在状态,直接参与了名著经典化的过程、扩大了其影响范围、反馈了其接受状况、促进了其对大众文化的双向渗透与解构,具有丰富的文化意涵。对古典小说视觉传播全景式的考察长期缺失,而本文则选取了《西游记》这部与视觉传播关系特别密切、视觉传播成果也特别繁盛的经典小说作为个案,以文学传播学的视角,系统梳理其从古到今的主要视觉传播方式,探讨其在各种视觉传播形态中被不断演绎、塑形、改造、戏拟的过程,以及隐藏在其背后的时代思想、社会风貌、民间心理状态等等,以求多少弥补这一研究领域的空白,勾勒出一部名著在成书之后的“存在史”与“效果史”。
[Abstract]:Visual communication is the act of transferring, sharing, carrying and transmitting text meaning with visual symbols by using either plane or stereoscopic, static or dynamic visual images. When a novel is published and authoritative, the leeway in the text is minimized, so it is illustrated by prints, operas, folk crafts, comic books, anime, and so on. The visual communication sequence composed by film and television constructs the most lasting and active state of existence of classical classics, directly participates in the process of classical classics, expands its influence range, and feeds back its acceptance. It promotes its two-way penetration and deconstruction of mass culture, and has rich cultural implications. In this paper, the classic novel, which is closely related to the visual communication and the achievement of visual communication, is selected as a case, from the perspective of literary communication, and the visual communication panorama of classical novels is missing for a long time, and this paper chooses the classic novel of Journey to the West, which is closely related to the visual communication, as a case study. It systematically combs its main ways of visual communication from ancient to present, and probes into the process that it is constantly deducted, shaped, transformed, played in various forms of visual communication, as well as the thought of the times and the social features hidden behind it. Folk psychological state and so on, in order to make up for the gap of this research field, outline a famous book "the history of existence" and "the history of effect" after the completion of the book.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：I207.419
本文编号：2470325
[Abstract]:Visual communication is the act of transferring, sharing, carrying and transmitting text meaning with visual symbols by using either plane or stereoscopic, static or dynamic visual images. When a novel is published and authoritative, the leeway in the text is minimized, so it is illustrated by prints, operas, folk crafts, comic books, anime, and so on. The visual communication sequence composed by film and television constructs the most lasting and active state of existence of classical classics, directly participates in the process of classical classics, expands its influence range, and feeds back its acceptance. It promotes its two-way penetration and deconstruction of mass culture, and has rich cultural implications. In this paper, the classic novel, which is closely related to the visual communication and the achievement of visual communication, is selected as a case, from the perspective of literary communication, and the visual communication panorama of classical novels is missing for a long time, and this paper chooses the classic novel of Journey to the West, which is closely related to the visual communication, as a case study. It systematically combs its main ways of visual communication from ancient to present, and probes into the process that it is constantly deducted, shaped, transformed, played in various forms of visual communication, as well as the thought of the times and the social features hidden behind it. Folk psychological state and so on, in order to make up for the gap of this research field, outline a famous book "the history of existence" and "the history of effect" after the completion of the book.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：I207.419
【引证文献】
相关硕士学位论文 前1条
1 邵路燕;世德堂本《西游记》成书前“西游”故事的传播[D];温州大学;2011年
，本文编号：2470325
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