国产木偶动画现状分析及发展策略研究
发布时间：2019-05-18 03:27
【摘要】：木偶动画片是在借鉴木偶戏的基础上发展起来的，采用逐格拍摄的方法，通过连续放映呈现活动的形象，所以木偶动画也属于定格动画的一种。随着上海电影制片厂美术片组的扩建和上海美术电影制片厂成立，，中国木偶动画呈现出蓬勃的发展势头，经典影片层出不穷，辉煌一时。但如今的木偶动画进入了发展的停滞状态，动漫市场上罕有木偶动画的踪影。 本文首先分析了一些经典国产和国外偶动画个案的亮点所在，总结成功的原因。而后通过对偶动画市场现状的分析，找出一部分突出的问题：木偶动画市场份额小、动漫产业链未成型、剧本创作局限、受众群定位低龄化、外包抑制国产动画的原创性。从而根据存在的问题，通过借鉴日本、捷克、台湾偶动画发展的经验、市场运作模式、动漫人才培养模式，提出一些木偶动画发展的个人看法，如：出台积极有效的扶持政策与措施、营销推广方式多样化、中国动漫需形成产业链、木偶动画加入现代科技、大力发展衍生产品市场、重视配音演员的培养和动漫人才编剧能力的培养、实行动漫分级制度。希望运用以上方式可以为偶动画的复兴和发展提供切实可行的措施。
[Abstract]:Puppet animation is developed on the basis of drawing lessons from puppet play, using the method of case-by-case shooting, through continuous projection to present the active image, so puppet animation also belongs to a kind of fixed animation. With the expansion of the art film group of Shanghai Film Studio and the establishment of Shanghai Art Film Studio, Chinese puppet animation has shown a vigorous development momentum, classic films emerge in endlessly, brilliant for a while. However, today's puppet animation has entered a stagnant state of development, animation market is rare puppet animation trace. This paper first analyzes the highlights of some classic domestic and foreign cases, and summarizes the reasons for the success. Then through the analysis of the current situation of the dual animation market, we find out some outstanding problems: the puppet animation market share is small, the animation industry chain is not formed, the script creation is limited, the audience positioning is younger, and outsourcing suppresses the originality of domestic animation. Therefore, according to the existing problems, by drawing lessons from the experience of the development of puppet animation in Japan, the Czech Republic and Taiwan, the market operation mode and the training mode of animation talents, this paper puts forward some personal views on the development of puppet animation. For example, the introduction of active and effective support policies and measures, the diversification of marketing and promotion methods, the formation of an industrial chain for Chinese animation, the addition of puppet animation to modern science and technology, and the vigorous development of the derivatives market, Attach importance to the training of dubbing actors and animation talent screenwriting ability, the implementation of animation classification system. It is hoped that the above methods can provide practical measures for the revival and development of even animation.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954
本文编号：2479634
[Abstract]:Puppet animation is developed on the basis of drawing lessons from puppet play, using the method of case-by-case shooting, through continuous projection to present the active image, so puppet animation also belongs to a kind of fixed animation. With the expansion of the art film group of Shanghai Film Studio and the establishment of Shanghai Art Film Studio, Chinese puppet animation has shown a vigorous development momentum, classic films emerge in endlessly, brilliant for a while. However, today's puppet animation has entered a stagnant state of development, animation market is rare puppet animation trace. This paper first analyzes the highlights of some classic domestic and foreign cases, and summarizes the reasons for the success. Then through the analysis of the current situation of the dual animation market, we find out some outstanding problems: the puppet animation market share is small, the animation industry chain is not formed, the script creation is limited, the audience positioning is younger, and outsourcing suppresses the originality of domestic animation. Therefore, according to the existing problems, by drawing lessons from the experience of the development of puppet animation in Japan, the Czech Republic and Taiwan, the market operation mode and the training mode of animation talents, this paper puts forward some personal views on the development of puppet animation. For example, the introduction of active and effective support policies and measures, the diversification of marketing and promotion methods, the formation of an industrial chain for Chinese animation, the addition of puppet animation to modern science and technology, and the vigorous development of the derivatives market, Attach importance to the training of dubbing actors and animation talent screenwriting ability, the implementation of animation classification system. It is hoped that the above methods can provide practical measures for the revival and development of even animation.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J954
【参考文献】
相关期刊论文 前1条
1 石理恒;;对台湾文化创意产业开拓大陆市场的探析——以霹雳布袋戏为例[J];佳木斯教育学院学报;2010年05期
本文编号：2479634
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